BODEN Agency

We're #hiring a new Senior Account Executive in Miami, Florida. Apply today or share this post with your network.

As the final whistle approaches, it's hard not to look back at the incredible ride the #FIFAWorldCup 2026™ has been. Over the past few weeks, we at BODEN have had the privilege of helping several of our clients show up at the heart of fútbol #culture. From media + creator experiences to celebrating with fans, we've had a front-row seat to the heartbeat of the tournament. Today, we reflect on some of the work we are most proud of, starting with McDonald's: Panini Sticker Swap: Every four years, #Panini sticker collecting signals the FIFA World Cup™ is near. To celebrate the tradition, McDonald's brought Sticker Swap experiences to #Miami, #Houston, and #LosAngeles, while BODEN amplified the excitement through creator storytelling with Alex and Jessica, Mexican legend Andrés Guardado, and McDonald's first-ever partnership with Brazilian #streamer Tota, who livestreamed the swaps on Twitch. The result: 12.8M+ views and 1M+ engagements - proof that authentic cultural moments, paired with the right creators, can reach far beyond the event itself. FIFA World Cup 2026™ Meal NYC Media House Tour: BODEN and McDonald's brought the FIFA World Cup 26™ Meal directly to media tastemakers including #Hypebeast, #VoxMedia, #BustleDigitalGroup, and #PeopleInc., by transforming their offices into immersive "match zones" for more than 100 newsroom leaders. From a custom foosball table and collectible cups to World Cup-inspired Squishmallows, every detail brought the tournament to life. Grimace stole the show, sparking selfies and plenty of TikTok-worthy moments. Walk the Pitch Creator Experience: BODEN also partnered with McDonald's and IW Group to host 30+ multicultural fashion, food, sports, and lifestyle #creators across nine FIFA World Cup 26™ matches. After fueling up with the FIFA World Cup 26™ Meal, creators enjoyed VIP matchday experiences - from behind-the-scenes pitch access to premium seating and exclusive merch -driving 255+ #earnedplacements and 68M+ impressions. Celebración Dorada: To launch the FIFA World Cup 2026™ Meal and collectible cups, BODEN helped put iconic superfans from Mexico, Colombia, and Brazil - alongside Mexican National Team star Santiago Giménez - at the center of the story. We then brought that excitement offline with Celebración Dorada in Los Angeles, leading #media and #creator engagement to unite journalists, influencers, and the fútbol community around an immersive fan experience. The result: 4.5K RSVP link clicks, 682K social views, and a campaign that reinforced McDonald's as an authentic part of fans' FIFA World Cup™ rituals, alongside beloved superfans and, of course, Grimace. Grateful to our clients Heather Woodard, APR, Erick Morelos, Kate Day, Amanda Mulligan, Jennifer Healan, Nancy Meza, Nubia Murray, Liz Fernandez, Maddie Lupori, Koffivi V. Vonnor, Alice B. and agency partners Loud and Live, Alma, Nav B, IW Group who helped bring the McDonald’s FIFA World Cup™ campaign to life! #WeareBODEN #Sports #SoccerFandom

We're #hiring a new Account Executive, Health and Wellness in Miami, Florida. Apply today or share this post with your network.

We're #hiring a new Director of Talent & Culture in Miami, Florida. Apply today or share this post with your network.

We're #hiring a new Senior Manager in Miami, Florida. Apply today or share this post with your network.

With the world’s attention fully focused on soccer, we’re proud to have helped Pernod Ricard and JAMESON launch something truly built for the moment: “It’s What You Bring” - a new platform that celebrates #soccerfandom in all forms. “It’s What You Bring” comes to life at the intersection of sport, music, and fashion. Headlined by global superstar J Balvin alongside his longtime friend, collaborator, and fashion visionary Colm Dillane of KidSuper, Jameson invites fans to tap into the energy and global excitement of the game - this summer and beyond. Leading media relations and paid and earned creator efforts, BODEN Agency helped debut a :45 hero film featuring Balvin and Dillane, a nine-piece soccer-inspired capsule collection by KidSuper, and a limited-edition bottle collection in partnership with Major League Soccer. Our work generated over 500 earned media placements, 37 press on social placements, 4.6B impressions, and a wave of social buzz from sports and lifestyle creators (117 in total earned stories and in-feed posts) - just in time for the global tournament. Coverage reached audiences across consumer, culture, fashion, Hispanic, spirits, and ad trade, with top-tier placements in People, Forbes, Variety, Men’s Journal, AdWeek and Beverage Industry, among others. A big kudos to our Boden earned media and creator team: 91% of the coverage included a campaign asset and 41% included Jameson in the headline. 💪🏽⚽️ Thank you to our incredible communications client at Jameson for your partnership and to the entire IAT team! #WeAreBODEN #ItsWhatYouBring https://lnkd.in/ef3gttpA

The countdown to The FIFA World Cup 2026™ is officially on! At Boden Agency, we are incredibly proud to support McDonald's on the launch of the new FIFA World Cup 26™ Meal and Happy Meal, bringing matchday magic to fans! The announcement kicked off with a bang! Traditional media headlines and social buzz are already fueling massive excitement. We've secured incredible coverage across top outlets including TODAY, People, Complex, Parade, All Recipes, and HYPEBEAST. On top of that, we are seeing huge momentum driven by food-focused "foodfluencers" like Markie Devo and Mouth Attack who are highlighting the limited-edition gold-packaged Big Mac sauce and driving social hype. Starting June 4, fans across the U.S. can savor every goal with the FIFA World Cup 26™ Meal, and score one of nine collectible cups featuring soccer icons Christian Pulisic, David Beckham, Ronaldinho Gaucho, Thierry Henry, Son Heung-Min, Lamine Yamal, Alphonso Davies, Santiago Gimenez...and our very own certified legend, Grimace. The soccer excitement continues with the FIFA World Cup 26™ Happy Meal®, featuring tournament-inspired Squishmallows™ plushies, including the official mascots for the three host countries: Canada, Mexico, and the United States! From interactive community events to exclusive digital experiences, this campaign is serving up pure magic. Thank you to our incredible communications clients at McDonald’s for your partnership in bringing this to life Nubia Murray, Liz Fernandez, Maddie Lupori, Koffivi V., Alice B., Bryce Jakobs. Stay tuned for more exciting work regarding this campaign from our Communications and Social team! #WeAreBoden #FIFAWorldCup2026 https://lnkd.in/eyMTd5Rg

We have two NEW exciting job openings at BODEN: - Vice President, Health & Wellness - Account Executive, Health & Wellness As a proudly independent, award-winning agency, we specialize in culturally fluent communications. If you’re passionate about strategic storytelling and leading impactful work for the top brands in the world, we’d love to hear from you. Interested or know someone who might be a great fit? Apply! VP link to apply: https://lnkd.in/gPghaT8y AE link to apply: https://lnkd.in/g8-TTiQK

We’re proud to support Microsoft on the launch of Makina Mode, a campaign celebrating Hispanic Gen Z and early‑in‑career professionals who are taking ownership of their careers and defining success on their own terms. Makina Mode describes that flow state when you’re locked-in, leveling up, and making moves.📈 Rooted in new Microsoft survey data, Makina Mode highlights how today’s young Hispanic professionals are learning to navigate the modern workforce and how tools like Microsoft 365 Copilot can help them build clarity, momentum, and confidence along the way. To bring the campaign to life, Microsoft partnered with Hispanic creators and entrepreneurs who embody Makina Mode: 💫 @daniklaric – Interior designer and founder of Euphoria Collective and Peachtree Revival, transforming creative experimentation into multiple growing businesses. 💫 @andreacasanova – Entrepreneur and business builder who carved her own career path through side projects, systems, and scalable ventures. 💫 @jaimunoz8 – Early‑career storyteller navigating the transition into professional life with adaptability, curiosity, and purpose. Visit Microsoft Conexiones to meet the creators, explore insights from the new survey, and discover tools designed to help young professionals thrive. https://aka.ms/MakinaMode Amanda O'Neal Sarah DiDonato Diana Ortiz #GrowthMarkets #CreatorLed #WeAreBODEN

🇲🇽 🎶 Ay, Ay, Ay, Ay… “Memos for Mexico” is LIVE!  We are incredibly proud to finally unveil our latest campaign for Centenario Tequila: "Memos for Mexico." When we set out to create a movement for the Official Tequila of the Mexican National Team, we knew we had to go beyond the traditional. We wanted to capture the literal "heartbeat" of the fans. By partnering with the legendary Memo Ochoa, we’re inviting fans across the country to submit voice and video memos of themselves singing the iconic "Cielito Lindo." These submissions will be transformed into a high-energy remix that will serve as the definitive anthem for this summer’s fútbol season. 🚀 A Multi-Channel Power Play This campaign is a true testament to the power of integrated storytelling. Our team at BODEN executed a 360-degree strategy to ensure "Memos for Mexico" is heard everywhere: -Earned Media: Dominating the headlines today with a national press rollout -Paid Influencer Strategy: Partnering with key voices to drive authentic fan submissions -Organic Social: Engaging the community directly through Centenario Tequila and Memo Ochoa's social platforms. 🎧 This is just the beginning While the fan submissions are pouring in, the excitement doesn't stop here. We have a major surprise DJ announcement coming soon. A world-class artist who will take these fan voices and produce the official track. Stay tuned! And on May 30th, the remix will make its world debut during the Mexican National Team’s final U.S. send-off. A huge thank you to our partners at Centenario Tequila and Memo Ochoa for trusting our vision to turn "puro orgullo mexicano" into a digital-first, fan-fueled masterpiece. Want to be part of the track? Text your rendition of "Cielito Lindo" to (760) 606-2462 before April 17th! ⚽️ #MemosForMexico #CentenarioTequila #MemoOchoa #MiSeleccionMX #PRCampaign #CreativeMarketing #SoccerSummer https://lnkd.in/e_JnpEUe