When a leading manufacturer had a key customer meeting three weeks out — and needed shopper insights to defend their assortment and support a recent packaging refresh — a traditional research timeline wasn't an option. Here's how RapidQuery™ helped them move from research brief to a retailer-ready, insight-backed presentation in three weeks. #CPG #ShopperInsights #ConsumerResearch #RetailStrategy
About us
OUR MISSION: We help our clients accelerate the pace of growth and profitability by translating insights into a competitive advantage. We deliver strategic, yet practical business solutions at the intersection of consumers, shoppers, brands and retailers. WHO WE ARE: We are a company of highly experienced, practical strategists. We have 25+ years of experience bringing consulting leadership to consumer marketing, retail and sales. OUR TEAM: Our consulting team has broad experience in the consumer product space. Leaders in our firm have line management backgrounds from Blue Chip Consumer Packaged Goods companies in marketing, retail and field sales. We are supported by a highly sophisticated advanced analytics and modeling team, with backgrounds from the finest academic institutions and real-world marketplace. WHAT WE DO: We connect consumer goods manufacturers, retailers and consumers to drive profitable growth. We deliver analytically driven results that are practical and actionable. OUR STORY: Founded by former partners and executives of Cannondale Associates and Kantar Retail, Cadent Consulting Group is a consulting firm focused on strategies for profitable growth. We have provided more than 25 years of marketing, category and sales leadership in the consumer product space. We deliver strategic yet practical solutions centered at the intersection of consumers, shoppers, and retailers.
- Website
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http://www.cadentcg.com
External link for Cadent Consulting Group
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- Evanston, Illinois
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Path to Purchase Research, Category Leadership, Segmentation: Shopper, Consumer, Retailer, Organizational Design, Revenue Management, Advanced Analytics, Benchmarking, Assortment Optimization, Trade & Promotional Optimization, Strategic Pricing, and Control Store Tests
Locations
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Primary
Get directions
1603 Orrington Ave
Suite 600
Evanston, Illinois 60201, US
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Get directions
44 Old Ridgefield Rd
Suite 217
Wilton, Connecticut 06897, US
Employees at Cadent Consulting Group
Updates
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The nicotine pouch category is booming, and promotions are following. As manufacturers race to gain share, the risk of training consumers to chase price rather than value is real. We've seen this before with vaping. With convenience trips declining, the stakes are high. Cadent tracks these backbar dynamics closely: value-based promotions, basket-building, and multipacks are the smarter path to protecting margins without eroding brand equity. Full article in Convenience Store News: https://lnkd.in/eus7HDF2 #ConvenienceChannel #Nicotine #PricingStrategy #RetailStrategy #CPG
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Regulations around ultra-processed foods, artificial colors, and GLP-1s are reshaping the food landscape — and frozen and refrigerated foods may be better positioned than most to benefit. In his latest column for Frozen & Refrigerated Buyer, Don Stuart explores why the category has a structural advantage as these forces converge: cleaner ingredient lists, fewer preservatives, strong nutrient retention, and resilience to the shifting consumer behaviors driven by GLP-1 adoption. Read the full article in the May 2026 issue of Frozen & Refrigerated Buyer: https://lnkd.in/eyySPvgS #FrozenFood #RefrigeratedFoods #CPG #FutureOfFood #FoodIndustry
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When a national dairy manufacturer wanted to move beyond tracking promotional performance to actually optimizing it — understanding elasticity, competitive gaps, and where their trade dollars would work hardest — they needed a structured process to get there. Here's how PromoOPT® helped them translate that analysis into a clear, retailer-specific promotional strategy. #CPG #TradeSpend #PromoOptimization #CategoryGrowth
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"From both a retailer and manufacturer perspective, the FDA's withdrawal provides short-term stability," Richard Bode, managing partner of Cadent Consulting Group, told Convenience Store News. "It avoids abrupt regulatory disruption for convenience stores and manufacturers that rely heavily on flavored cigar sales." https://lnkd.in/eUveQPAY
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Grocery shoppers are buying more on promotion and trading down on brands. Frozen & prepared meals are among the most deal-driven categories, and retailers like Kroger are responding with expanded private label options that focus on convenience. Our latest industry study breaks down how shopper behavior is shifting and what it means for brands.
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Today's shoppers are more "choiceful" than ever — and channel is at the center of that choice. Don Stuart breaks down what this means for manufacturers and retailers in his latest column for Frozen & Refrigerated Buyer, drawing on findings from our 2026 Cadent Industry Survey. Discount grocery, club, and dollar stores are seeing the sharpest rise in visits — and the brands paying attention are the ones positioned to grow. Give it a read via the link below. https://lnkd.in/eGARz5dK #Retail #CPG #ShopperInsights #ChannelStrategy
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When a high-growth DTC brand set its sights on brick-and-mortar retail, they needed a pricing and promotion structure grounded in real shopper insight — not assumptions. Here's how PriceSight® helped them move from shopper-based pricing research to a retailer-ready recommendation in under eight weeks. #CPG #PricingStrategy #ShopperInsights #CategoryGrowth
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The convenience channel continues to evolve. In this piece from Convenience Store News, Richard Bode and Vasudha Cidambi discuss why small and midsize deals are dominating M&A activity, how geographic diversification is accelerating, and why foodservice integration is becoming a strategic lever. Read more at this link: https://lnkd.in/eCzNCf9B
Industry experts expect acquisitions involving small and midsize companies to continue to dominate M&A activity. 🔮 Thank you to Vasudha Cidambi and Richard Bode of Cadent Consulting Group, Dennis Ruben of NRC Realty & Capital Advisors, LLC, and Terry Monroe of American Business Brokers for sharing their insights with #CSNewsOnline. 🔗 https://lnkd.in/eCzNCf9B
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"Today’s tobacco consumer is not a monolith and the backbar must reflect that." As cigarette volumes decline and modern oral nicotine, pouches, and alternative formats gain momentum, backbar strategy has become far more complex. And far more strategic. In this article from Convenience Store News, Richard Bode outlines why operators must evolve their assortment strategy, closely track velocity and margin performance, and leverage supplier insights to stay competitive in a rapidly shifting nicotine landscape.
ICYMI: Today's nicotine trends force retailers to rethink the category's space. #CSNewsOnline Cadent Consulting Group | Philip Morris International | Swisher | Reynolds American Inc. 🔗 https://lnkd.in/eHUr7f5p