Firstup

Every organization has someone who’s quietly asking a different question. Not “Did the email go out?”, but “Did the right message reach the right person, at the right time, and did it change what happened next?” Those people aren’t defined by their job title. They’re defined by mindset. We call them Workforce Champions. Our latest research, based on 6,220 employees across North America and the UK, inspired a new framework built around five principles that help communication leaders prove impact, drive action, and create measurable business outcomes. If you’ve ever looked at a dashboard and thought, “This can’t be the whole story,” this series was built for you. Meet the Workforce Champion and explore the Five Tenets → https://lnkd.in/gy5W_24R

🎉 We're pleased to share that Firstup has been named a finalist at The 2026 SaaS Awards in the Most Innovative SaaS Solution category! Now in its 10th year, The SaaS Awards is run by The Cloud Awards and recognizes the world's most innovative software-as-a-service solutions across every sector. Innovation only matters if it delivers results, and our recent Forrester Total Economic Impact™ study puts numbers behind it: https://buff.ly/E3J3WXj. Organizations using Firstup saw a 398% ROI, $8.9M in total benefits for a company with 10,000 employees, and payback in under 6 months driven by measurable gains in frontline retention, safety, and productivity. This recognition from the 2026 SaaS Awards reflects what our team works toward every day: helping organizations cut through information overload and reach every employee (especially the frontline and deskless workers who make up so much of the global workforce) with the right message, at the right time, on the right channel; all to drive critical business outcomes tied to retention, safety, productivity, and efficiency. Winners will be announced on Tuesday, August 11, 2026. Wish us luck! 🤞 🔗 See the full finalist list: https://buff.ly/BvlE8FO #SaaSAwards #CloudAwards #Innovation #EmployeeExperience #WorkforceCommunication #Firstup

🚨 Building 3 versions of the same campaign just to reach the right people? Brightview Senior Living used to do that too, until they tapped Audience Block Targeting inside Firstup. 🎯 Now: One campaign, every audience, zero duplicates. Hear exactly how they did it (and what they're tackling next) on July 29 at our first-ever Workforce Wednesday webinar. 👉 Save your spot: https://buff.ly/8VxNL2o #EmployeeComms #InternalComms #HRTech

A new Forrester Consulting Total Economic Impact™ Spotlight https://buff.ly/27r4D67, commissioned by Firstup, quantifies what happens when healthcare organizations fix this. Based on interviews with four healthcare leaders, Forrester found: • 398% ROI • $8.9M in total benefits for an organization with 10,000 employees • 4% reduction in frontline employee attrition • 69,000 hours of productive time saved by Year 3 • 30% reduction in serious safety incidents by Year 3 One organization now reaches nearly 90% of its frontline workforce—something that was impossible before. Another saw a 50%+ increase in near-miss safety reporting, directly linked to catching 11 medication errors before they reached patients. This is what happens when frontline healthcare workers are treated as a core audience instead of an afterthought. Read the full Spotlight to see how: https://buff.ly/27r4D67

It's Feature Friday! This week we're spotlighting the feature that makes sure no one in your global workforce gets left out of the conversation. A member of your EHS team records a quick safety video. One upload, auto-translated captions in seconds, meeting every employee in their language. No manual transcription. No coordination across teams. Every worker gets the same critical message, in the language that works for them. For global organizations, that's the difference between a safety program that actually lands and one that leaves entire populations of workers behind. Compliance doesn't care about language barriers. Neither should your communications platform. See how simple it is → https://go.firstup.io/demo

77% of managers struggle to communicate effectively. Yet they're the most trusted source of information employees have. That's not a people problem. That's a system problem - and it's showing up in your attrition numbers. On 22 July, we're hosting a live webinar exploring why UK organisations with strong engagement scores are still losing people - and what the research says about fixing it. Featuring: 🎙 Nathan Lowis, VP & Managing Director, EMEA, Firstup 🎙 Natalie Fresen, Managing Director & Fractional CMO, Visibly 🎙 Helen Ure, Global Internal Communications Lead, Experian Free to attend. 50 minutes. Actionable takeaways. 👉 Save your spot: https://buff.ly/MzJ1Rdc #EmployeeEngagement #FutureOfWork #InternalCommunications #PeopleStrategy

When safety alerts reach the right people faster, reporting is accessible from a mobile device, and critical messages are delivered consistently across channels, organizations see measurable improvements in safety outcomes. In Forrester Consulting’s independent Total Economic Impact™ study of Firstup, a 10,000-employee organization achieved a 30% reduction in serious safety incidents, resulting in $1.1M in avoided safety-related costs over three years. And safety was only part of the value. When Forrester added in frontline retention, productivity, communications efficiency, and legacy tool consolidation, the results were substantial: 📊 398% ROI 💰 $8.9M in total benefits ⏱️ Payback in under 6 months If you’re evaluating workforce communications through the lens of business outcomes, not just engagement metrics, this report shows what’s possible when critical information consistently reaches the people who need it most. Download the Forrester Total Economic Impact™ study →

Your employees are your greatest asset—but are they getting the information they need to do their best work? A new Forrester study found Firstup saves organizations with 10,000 employees 69,000+ hours per year previously spent searching for the right content. Visit us at SCI—East to pick up the full TEI Report and learn how leading organizations are making every message count. 📅 July 14–16 | Boston, MA 👉 See you in Boston. https://buff.ly/BRrwdGl #SICEast #InternalComms #EmployeeExperience #Firstup

It's Feature Friday! This week we're spotlighting the feature that makes one campaign feel personally relevant to every team, role, and location in your organization. Employees tune out messages that weren't meant for them. That's a real problem when you need 100% completion on open enrollment, safety training, or policy acknowledgments. Audience Block Targeting lets you personalize content by team, role, or location, all within a single campaign. Firstup customers are already using it to drive impressive results across their entire workforce. One campaign instead of five, with targeting precision that used to require a team to pull off. Your communicators build once. Your employees get content that feels like it was made for them. Your business achieves big outcomes. See it in action → https://go.firstup.io/demo