Eight years ago, when we were pregnant with Jacob, the excitement of sharing the news with our friends, family, and Stephanie’s following was electric. We were thrilled to embark on our next adventure as parents and share it with the world. Little did we know that we’d be met with claps, cheers, and well-wishes... followed by crickets. The silence in Stephanie’s inbox was palpable. The way her brand partners suddenly vanished was both bewildering and crushing. While everyone cheered initially, they went radio silent (or worse) until Jacob was born, only resurfacing to offer congratulations. In the interim, interest in working with Stephanie had all but dried up. We developed new strategies to keep her business afloat during that time, including pivoting to new types of photography work. Looking back on the experience, we coined the phrase "the pregnancy lull" after seeing it happen to my wife, and subsequently, to other talent we manage at G&B as they began growing their families. "We need more representation for pregnant women in the spaces of fashion and beauty," Stephanie said in our recent Mother’s Day feature. Period. Obviously, this is a broad societal issue, but here is a perspective you perhaps haven't considered before...
Yesterday was Mother’s Day, and we thought it perfect timing to have an important and insightful conversation with the “Mother of G&B” herself, Stephanie Liu Hjelmeseth. As we continue to celebrate mothers throughout the week, we encourage you all to read our latest article, and ruminate on how we can better celebrate mothers and mothers-to-be in digital marketing as a whole. This one’s special ✨ Click this link to read Social Pulse: https://lnkd.in/gvnc6-b8 Enjoy!