Recharge

A 26% increase in active subscribers. A 20.4% drop in churn. No discounts. Ever. Dermalogica surveyed their subscribers on what made the program worth staying in. ↪️ Free gifts ranked first. ↪️ Fast, free shipping ranked second. ↪️ Discounts came third. That survey reshaped their entire retention strategy and the results followed. Courtney Lear Wallace and her team made the value impossible to miss at every touchpoint, personalized the subscribe message for new versus returning shoppers, and built a recurring gift program that gave subscribers a new reason to stay with every order. None of it required competing on price. Get the full playbook 👉 https://lnkd.in/gUNWCqMP

Every Monday, you rebuild the same report. The filtering, the grouping, the export. Again. Most subscription teams already know the questions that decide the month. ↪️ Which products convert subscribers at checkout? ↪️ Where churn is actually concentrated? ↪️ Is the promo cohort from BFCM still around in July? The hard part isn’t asking the questions; it’s turning a blank spreadsheet into consistent answers, quickly. Meet Custom analytics reports. Start from a standard Recharge report, filter and group it the way the business actually runs (by product, cohort, collection, or billing cadence), and save it as a view to reopen any time. Build it once, read it every week. Available to every Recharge merchant. Read more on the blog 👉 https://lnkd.in/gvWU6yYD

What if subscription was designed around habit, not just convenience? That’s exactly what Auri Nutrition explored by building a punch card-style rewards program. Subscribers are automatically enrolled at sign-up to unlock milestone perks, from credits to branded gifts, across their orders. Subscribers can track their progress right inside the portal, turning every renewal into a step towards their next reward. The result: • 3.2x higher spend among engaged subscribers • 21.4% reduction in active churn A fresh take on what innovation in subscription can look like. Read more here: https://lnkd.in/gmYRQCcz

The right welcome offer can make or break your early subscriber growth. BUBS Naturals built one that worked: a Welcome Box worth over $100 that increased their take rate from 20% to 70% and tripled new subscriber growth. It worked because it checked three boxes. 1. It gave customers what they needed to start their new routine 2. Delivered enough value to justify the price 3. Held up against the brand’s CAC and LTV targets, so the offer never outran what the business could afford. Read the full breakdown here 👉  https://lnkd.in/gECPbm4f

In June, we gave merchants more control over the moments that determine whether a subscriber stays, spends more, or leaves. Edit Cancellation Flows — update live flows without taking them down Deflection Page — add a branded page with offers before a subscriber cancels Concierge SMS Settings — personalize messages and govern what Concierge can do Bundles Page Builder — design and manage bundle pages without code Tiered Progress Bar — stack rewards that unlock automatically as customers add items Customer Portal Cross-Sell — serve the right offer to the right subscriber segment Swipe to see what shipped 👇

Reminiscing on last week's World Cup weekend, when we packed a suite at SoFi stadium with forty DTC executives, alongside Shopify, to watch Canada take on South Africa. Getting a room like that together doesn't happen often. Founders and operators who spend most weeks building alone, in one place, watching a great match and remembering that community matters just as much as the work. Take a look! Good Ranchers, ButcherBox, Sprinter, Guthy|Renker, CrunchLabs, Earth Breeze, Instant Hydration

Every category has its own retention story. The Subscription Trend Report breaks down what's driving growth, and what's stalling it, across every major vertical, benchmarked against 20,000 brands. Read it free here 👉 https://hubs.ly/Q04lzd1D0

Subscribers have never been more committed. Same-day cancellations are down 35%. Revenue from subscribers is up 12%. They're placing 3x more orders than one-time buyers. Recharge dug into 20,000 brands to find out what changed and what the brands holding onto their subscribers are doing that everyone else isn't. The 2026 Subscription Trend Report is live. Vertical-specific benchmarks across Health & Wellness, Beauty & Personal Care, Food & Bev, Home, and Pet — plus the brand stories and growth strategies behind the numbers. This is the most comprehensive look at subscription commerce we've ever published. Dive in 👉 https://lnkd.in/geTwnMND

👀 👀 👀

Good partnerships solve problems, but great ones uncover opportunities for growth. At ChargeX West, Good Ranchers and Anatta - Shopify Platinum Partner took home the Lasting Impact Award for Partnership celebrating their work reimagining what a modern subscription program should deliver. By building a more flexible, customer-first experience, they reduced churn by 32% and strengthened the foundation for long-term growth. A great example of what happens when alignment meets execution.