Fraud prevention doesn’t just stop bad actors. It also makes revenue decisions. Every declined transaction is a choice: block risk or potentially lose a real customer. But while fraud losses and chargebacks are closely tracked, false declines often disappear from revenue reporting entirely. In a new Payments Dive article, Sift CEO Marc Friend calls out the revenue leak many retail executives are missing: legitimate customers who make it to checkout, get declined, and never come back. The cost is bigger than a single lost order. It includes wasted acquisition spend, lower repeat purchase rates, and customer relationships handed to competitors. As Marc writes, the two questions every retail leader should ask are: “What did we stop? And what did we cost ourselves stopping it?” Retail teams that answer both will be better equipped to protect revenue, reduce customer insults, and fight fraud without creating unnecessary friction. Read the full article: https://lnkd.in/gJ5JnCcd #FraudPrevention #Retail #Payments #DigitalTrust #RevenueGrowth
Sift
Computer and Network Security
San Francisco, California 25,166 followers
Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands.
About us
Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, allowing them to grow confidently by stopping fraud while enabling excellence in customer experience. Backed by a global data network of over one trillion annual events, Sift helps companies convert risk into revenue and scale without compromise. Brands including Hertz, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com
- Website
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https://sift.com
External link for Sift
- Industry
- Computer and Network Security
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Machine Learning, Software as a Service (SaaS), Fraud Detection, Predictive Analytics, Big Data, Data Visualization, Digital Trust, Digital Trust & Safety, Risk management, Payment Fraud, Fraud Detection Software, Revenue Growth, Fraud Expertise, and Fraud Prevention & Protection
Products
![Click here to view The Sift Platform]()
The Sift Platform
Fraud Protection Software
Top-performing teams grow revenue faster with Sift’s award-winning fraud prevention platform. Powered by a global data network of ~1T annual events representing 700+ global brands, Sift instantly exposes threats like account takeover, payment fraud, and first-party abuse to deliver precise, split-second decisioning accuracy at scale.
Locations
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Primary
Get directions
77 Geary St
5th Floor
San Francisco, California 94108, US
Employees at Sift
Updates
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🏆 The G2 Summer 2026 Reports are live, and Sift has once again been recognized as a leader in fraud prevention. Based on verified customer reviews, Sift earned top rankings across key categories, including: • Fraud Detection • E-Commerce Fraud Protection • Risk-Based Authentication One customer shared: "What I like best about Sift is how effectively it empowers me in my role as a Risk Investigator. The platform's machine learning models and real-time decisioning allow me to detect and act on suspicious activity quickly and with confidence." Recognition like this means the most when it comes from the teams using Sift every day to make faster, more confident risk decisions. Thank you to our customers for your continued trust, feedback, and partnership. Your voice helps us keep improving and helps more businesses stay ahead of evolving fraud threats. Read why customers choose Sift: https://lnkd.in/gqVtFfDE #FraudPrevention #G2 #G2Reports #CustomerVoice #DigitalTrust #StartWithTheCustomer
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Every fraud team knows the challenge of game day. Traffic spikes. Login volume surges. Transactions accelerate. And fraudsters use the noise to hide account takeover, bots, payment fraud, and promo abuse. The goal isn't to slow everything down. It's to make smarter decisions in real time while keeping trusted users moving. Whether you're preparing for a major sporting event, a seasonal peak, a product launch, or your biggest day of the year, the strongest fraud programs don't wait for the surge to arrive. They prepare before it starts. Our Peak Event Readiness Checklist outlines practical steps fraud and risk teams can take before, during, and after high-volume events to reduce risk without adding unnecessary friction. ✔ Identify where fraud pressure is likely to increase ✔ Prepare to automate decisions at scale ✔ Apply risk-based friction where it matters most ✔ Monitor fraud and operational performance in real time ✔ Turn event insights into stronger future defenses Get ready before your next traffic surge. Download the checklist: https://lnkd.in/gUhkCUzE #FraudPrevention #TrustAndSafety #RiskManagement #iGaming #Ecommerce #Marketplaces #Streaming #GameDay
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Fraud teams can’t stop what they can’t see. And in today’s environment, the biggest risk isn’t always the obvious attack. It’s the abuse pattern hiding between disconnected systems, narrow KPIs, and workflows built for a slower era of fraud. AI is accelerating fraud-as-a-service. Attackers are moving across accounts, identities, payments, and internal processes. And when teams only measure what they blocked, they miss what their current setup was never designed to surface. Modern fraud programs need more than rules and review queues. They need connected intelligence, business-aligned metrics, and teams built to investigate the signals others explain away. Because the strongest fraud teams don’t just react faster. They surface risk sooner. Read the full article from Sift's Kevin Lee on how fraud leaders can build teams designed for what’s next: https://lnkd.in/gbaQeyRu
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Fifteen years of Sift means fifteen years of people showing up for work that matters. This week, we’re celebrating a meaningful milestone for everyone who has helped shape this company. Sifties who brought creativity, grit, and care to the work. Customers who trusted us to grow alongside them. Partners and community members who helped make the journey possible. For 15 years, that partnership has pushed us forward. It has challenged us, taught us, and helped us keep raising the bar for how we protect digital businesses and the people they serve. We’re proud of the role Sift has played in helping make the internet a safer place. But what makes this milestone special is the people behind it. To every Siftie, past and present, and to every customer who has been part of the story, thank you for believing in the work and helping us make it better. Happy 15 years, Sift. Here’s to what comes next. 🎉 #WinAsOneTeam #StartWithTheCustomer #EverBetter #GetSiftDone
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Sift reposted this
𝐅𝐢𝐟𝐭𝐞𝐞𝐧 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐓𝐫𝐮𝐬𝐭 When Sift was founded in 2011, the internet was a very different place. E-commerce was growing fast, but the rules were still being written. Fraudsters were opportunistic, businesses were figuring it out as they went, and consumers were learning to trust something new: buying things from strangers on screens. We showed up with a simple but powerful belief: 𝐭𝐫𝐮𝐬𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭 𝐜𝐚𝐧 𝐛𝐞𝐜𝐨𝐦𝐞. Fifteen years later, that belief hasn't changed. But the world we operate in? It's almost unrecognizable. The internet isn't just where you buy things anymore. It's where you bank, work, build relationships, access healthcare, and run your business. Every one of those interactions carries risk, and every one of them depends on trust. The stakes have never been higher, and neither has the responsibility we feel to get this right. What hits hardest when reflecting over what I see now is understanding how fraud has evolved in lockstep with innovation. - When marketplaces emerged, fraudsters became impersonators. - When buy-now-pay-later took off, fraudsters followed. - When digital wallets became mainstream, fraudsters adapted. As AI makes it easier to create synthetic identities and deepfake credentials, they were early adopters too. The bad actors have always been resourceful, and that has made us sharper, more creative, and more committed. But here's what gives me the most hope: we've seen businesses of all sizes begin to treat trust not as a cost center, but as a competitive advantage. The merchants who invest in protecting their customers don't just reduce losses; they build loyalty. People come back to places where they feel safe. That insight, simple as it sounds, has quietly transformed how the industry thinks about fraud prevention. We've also grown in our empathy for the good people caught in the crossfire. A fraud flag that blocks a legitimate customer isn't a neutral outcome. It’s an insult. It breaks trust. We have the responsibility to show up for our customers and not simply respond to competition: - Putting education ahead of the pitch - Putting partnership ahead of the sale - Putting humanity ahead of technology As we celebrate 15 years, I'm filled with gratitude: for the talented and dedicated team that shows up every day to fight fraud, and for our customers who trust us to protect them and their customers. They believe, like we do, that a safer internet is a better internet. The next 15 years will bring changes we can't fully imagine yet. Agentic commerce, embedded finance, entirely new forms of digital identity mean the surface area of trust is only going to expand. We'll be there, evolving alongside it, holding the line for the people and businesses who deserve to operate without fear. That's always been the mission. It always will be.
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Missed the latest Blueprint session? Join us on June 3 for a discussion on how to reduce friction without compromising fraud security. Fraud teams are under constant pressure to create faster, lower-friction customer experiences while keeping account takeover, payment fraud, and abuse in check. The reality is that more security doesn't always mean more protection—and more friction doesn't always mean less fraud. Join AppSec Training CEO Jerry Hoff and Sift Trust and Safety Architect Jeremy Cannon as they break down practical ways to reduce customer friction without compromising security. You'll learn: ✔ How to identify which controls are protecting your business and which are creating unnecessary friction ✔ Ways to redesign authentication and verification flows to reduce abandonment ✔ How to use approval, decline, chargeback, and step-up data to continuously tune controls ✔ Strategies for aligning fraud, product, and CX teams around shared outcomes 📅 June 3, 2026 | 3–3:30 p.m. GMT Register now and walk away with practical steps you can apply immediately: https://lnkd.in/gXGP2TiS #FraudPrevention #CustomerExperience #AccountTakeover #RiskManagement #DigitalTrust #TheBlueprint #Sift
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We're excited to welcome Jacob Sanchez to Sift as our newest Trust & Safety Architect! Jacob brings 13 years of experience building, scaling, and transforming fraud and trust & safety programs across industries including iGaming, fintech, marketplaces, and delivery. His background spans organizations like FanDuel, Punt, and Favor Delivery, where he developed a firsthand understanding of the operational challenges fraud teams face every day. As a former Sift customer, Jacob knows what it takes to balance growth, customer experience, and risk. He's passionate about helping fraud and trust & safety teams build scalable programs, make better decisions, and stay ahead of increasingly sophisticated threats. Please join us in welcoming Jacob to the team. 👏 Interested in building a stronger fraud operation? Read this perspective from Kevin Lee on what modern fraud teams need to succeed: https://lnkd.in/gbaQeyRu #TrustAndSafety #FraudPrevention #DigitalTrust #RiskManagement #SiftTeam #TrustAndSafetyLeadership
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Fraud doesn't wait. That's why 700+ global brands use Sift to make accurate fraud decisions in under 150ms. In 2025 alone, Sift blocked 37.5 million attacks, helping businesses reduce losses, minimize false positives, and keep trusted customers moving. See how teams GTFO with Sift → https://lnkd.in/gd2uRRey
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Peak events change everything for fraud and risk teams. Traffic surges. Attackers hide inside the noise. Manual review queues grow fast. And the pressure to keep trusted users moving only gets higher. The challenge is not just stopping fraud. It’s preparing your operations to handle high-volume moments without creating unnecessary friction or slowing down revenue. Our new Peak Event Readiness Checklist breaks down how leading teams prepare before, during, and after high-risk events with: • Real-time fraud decisioning during peak demand • Dynamic, risk-based friction instead of blanket slowdowns • Protection across the full customer journey From seasonal spikes and major promotions to live events and product drops, fraud hides inside the surge. See how teams can prepare before fraud pressure peaks 👉 https://lnkd.in/gUhkCUzE #FraudPrevention #RiskManagement #DigitalTrust #Ecommerce #AccountTakeover #PaymentFraud
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