Glossy

Laura Mercier is rethinking what influence can offer beyond a sponsored post. Its new paid collective of editors, makeup artists and designers will advise on products, events and positioning while also promoting the brand publicly. At the same time, the brand has shifted its wider creator strategy away from macro-influencers and toward micro-creators, partly to reconnect with the Gen X consumers who first discovered Laura Mercier decades ago. The company says it has generated nearly $70 million in earned media value year-to-date, with reach and EMV up around 143% in the first half of 2026. Read Emily Jensen’s full story here : https://buff.ly/avHLM4D

Teen boys have become an increasingly important consumer demographic over the past few years thanks to their insatiable appetite for fragrance. Now, Ulta Beauty is aspiring to capture their attention with its first masstige fragrance launch. Glossy reporters Zofia Zwieglinska and Emily Jensen join Glossy Beauty Podcast host Lexy Lebsack to unpack the rise of the Gen Zalpha fraghead and how Ulta Beauty is hoping to woo them.

Until now, a fragmented network of gray market suppliers, excess stock from brands and retailers and drop-shipped items from factories have made up the bulk of the inventory one finds on platforms like TikTok Shop and Whanot. But as the revenue opportunity for these marketplaces increase, new players are looking to formalize the sourcing of inventory for independent sellers.

With the launch of its new collective, Laura Mercier is adapting to a social media environment where consumers have grown skeptical of traditional influencer marketing, and micro-influencers and niche tastemakers reign supreme. In this piece by Emily Jensen, we speak to Ginny Wright, global CEO of Orveon Global. https://lnkd.in/e4-HsZA6

An FDA committee just took a big step to make peptides more accessible. Here’s what it means for the wellness industry. Read more: https://lnkd.in/gSdGs7By In this piece by Lexy Lebsack, we speak to attorney Jeff Cohen, Nuritas founder Dr. Nora K., and CeliaRx founder Koehl Robinson.

Prime Day has become Prime Week, Black Friday has become Black Friday Month, back-to-school shopping now starts in June, and holiday shopping is starting in October. As brands and retailers compete for an edge during these lucrative periods, the traditional shopping calendar is getting elongated and spread out. According to Kelly Pedersen, global retail lead at the professional services firm PwC, these shifts are being driven by both businesses and consumers. On the Glossy Podcast this week, Pederson shared that PwC’s research on back-to-school shopping shows that the average family is spending around $920 during the back-to-school period. Those customers are continuing to spend around $630 a month on their kids throughout the school year. Listen to the full episode here (or wherever you get your podcasts): https://lnkd.in/ec6NtyBv

At Lollapalooza this year, fashion and beauty brands are taking a more physical approach to showing up at the festival. In this piece by Danny Parisi, we speak to Kevin Shapiro, U.S. head of brand growth for Neutrogena; and Kelly Hall, head of merchandising and design at Hollister Co. https://lnkd.in/ewVFeeKx

Peach & Lily is betting that “zombie cells” can become beauty’s next mainstream science story with a $59 senolytic moisturizer launching across more than 1,500 Ulta Beauty stores. In this piece by Zofia Zwieglinska, we speak to founder and CEO Alicia Yoon; and Penny Coy, Ulta Beauty’s svp of merchandising. https://lnkd.in/ePDTnTjk

This week, Glossy checked in on the backlash to NATURIUM founder Susan Yara’s recent beachside photos. Additionally, Gap relaunches its ‘90s fragrance hits as part of its return to beauty, and Birchbox founder Katie Beauchamp brings the skinification trend to nails. Read the full story by Emily Jensen here: https://lnkd.in/gvhzg4CT

Beauty and fashion’s biggest names are coming to Glossy Pop NYC. ✨ Get up close with your favorite brands, creators and industry leaders through live conversations, immersive experiences and insider insights. Hear from Shereene Idriss, Lauryn Bosstick, Lexie Hull and more as they share the trends, strategies and stories shaping what’s next. See the full speaker lineup and learn more at the link in bio 🔗