Incrementum Digital

We spend our days scaling Amazon rankings. Over the weekend, some of us scaled something a little different. 🏔️ Because at Incrementum, culture isn't a perk. It's a priority. 😎

Roger that. Lowering TACOS. Over and out.

No Slack, No problem. Radio works just fine in the valleys of Skardu.  😎

Team Incrementum takes on the cold desert dunes of Skardu, Pakistan! Remote work has its perks. One of them is a team spread across the most extraordinary corners of the world. Our crew took it to another level this week. Not a bad office view at all.

🚀 1 Year on Amazon: £1,000,000+ in Sales & Unprecedented Growth! Last July, we made a decisive move at Spotlight Oral Care: we launched on Amazon and brought our marketplace strategy back in-house. 12 months later, the results speak for themselves: 💰 Exceeded £1m+ in sales in our very first year on the platform. 🎯 91% of shoppers are brand new to Spotlight Oral Care, making Amazon one of our single most powerful engines for new customer acquisition. 🏆 Top 4 Ranking & Amazon’s Choice for our flagship Spotlight Ultra Whitening Strips. Our strips established themselves in the top 4 for whitening strips and earned the Amazon’s Choice badge, rapidly outselling long-established legacy competitors. Taking ownership of our strategy in-house gave us the focus and agility we needed, but a launch like this is always a collective effort so big thank you to: 🎨 Our Creative superstars Sarah Healy & Declan Flanagan for building high-converting, fully optimised Amazon content and listing imagery that truly brought our brand to life. 🤝 Incrementum Digital for their incredible agency support and guidance throughout this milestone year. Here’s to scaling to even bigger heights in Year 2! 📈🦷✨ #FMCG #CPG #AmazonEcommerce #BrandBuilding #MarketplaceStrategy

A little tradition we have at Incrementum: an annual walking challenge to get our remote team off their screens and outside. Apparently, there were plenty of photobombers along the way. Happy Friday. Get outside this weekend. You might just meet someone interesting. 🐒

Prime Day is barely in the rearview, and we're already thinking about October. (Occupational hazard 👀 ) Here's the thing you don't want to miss: the fees for Prime Big Deal Days quietly changed, shoppers are pickier than last year, and the discount math isn't what it used to be. None of it is a scramble if you start now. All of it is if you wait until October. We put the numbers, the dates, and the game plan in the carousel. Swipe through, then tell us which one caught you off guard. Or read the full guide here: https://lnkd.in/dKZCGsx4

Our team doesn't just work across the world. They walk across it too. 👟 These pics are from the Incrementum World Cup 2026, our company-wide walking challenge featuring 63 players across 14 nations and 5 continents. Each snap you see was posted by a team member on their daily walk. No filters necessary. Happy Friday. Go touch some grass. 🌿

A brand can be paying for sales it would have won for free. Many accounts never think to check. That's exactly the kind of leak Saqib goes hunting for. When a supplement brand came to us, its ad account was a mess in a familiar way: hundreds of keywords and every match type piled into the same campaigns, automated campaigns quietly burning budget on placements that never converted, and a TACoS of 95%, which is a polite way of saying the brand was spending almost everything it earned just to make a sale. The easy move is to start deleting the obvious losers. Saqib audited the whole account first. He ran a placement analysis to find where the money was actually leaking, isolated the match types so bids could be controlled instead of guessed at, and then cross-referenced the paid data against the brand's organic rankings, so the budget stopped paying for sales the brand was already earning on its own. In under two months he more than halved their TACoS, and it kept falling, with sales climbing the entire time. The number didn't drop because he starved the account. It dropped because he traced the spend back to its actual causes and fixed them. It's the same standard our whole team holds on the wins. We dig into why a product is selling just as hard as why one isn't, because a win you can't explain is a win you can't repeat. Saqib sets the bar on that: he doesn't leave a problem until the fix is live, not just diagnosed. Shoutout to Saqib and the rest of the team! 👏

Starting the week with a 5-star review from Daniel. Thank you! His words: we respond fast, make smart analytical decisions, and act in his business's best interest. That's the bar we hold ourselves to on every account. Ready for a partner who treats your business like their own? Send us a message.