iTech Series

Discover the minds shaping modern B2B marketing with the GTM Library. Explore a growing collection of expert #interviews, insightful #podcasts, and thought-provoking #guestarticles packed with actionable #GTMstrategies, fresh perspectives, and real-world lessons from industry leaders. Browse the GTM Library today. Subscribe Now! https://lnkd.in/dKACJCBx #GTMLibrary #B2BMarketing #MarketingExperts #GoToMarketStrategy #ThoughtLeadership #MarketingPodcast #MarketingCommunity #DigitalMarketing 

"The best conversations rarely happen in your inbox." While #digitalchannels drive reach, real business relationships are often built through face-to-face interactions. From trade shows and executive events to #ABMprograms and product demonstrations, B2B field marketing plays a critical role in generating #pipeline, strengthening customer relationships, and accelerating revenue. In this blog, you'll learn: - Building meaningful #customerrelationships through strategic field marketing experiences. - Driving pipeline growth with personalized #B2Bfieldmarketing initiatives. - Connecting #b2bbuyers through engaging events and real-world marketing experiences. - Strengthening #revenuegrowth by aligning sales and field marketing. - Generating qualified pipeline through targeted field marketing engagement strategies. - Enhancing #brand trust with impactful face-to-face customer interactions. Read the full blog: https://lnkd.in/dHKHFzCV #B2BMarketing #FieldMarketing #DemandGeneration #EventMarketing #GoToMarket #ABM #PipelineGeneration #LeadGeneration #MarketingStrategy #RevenueGrowth #GTMLibrary

A fresh week translates to fresh perspectives from the world of #technology, #AI, #cybersecurity, #data, #HR, #fintech, and #marketing. Stay ahead with the latest insights, trends, and expert industry opinions from our six leading publications AiThority.Com MarTech Series HRTech Series CIO Influence Global FinTech Series SalesTech Star For B2B marketers, there's even more in store. Reach highly engaged buyer groups across IT, marketing, sales, HR, finance, and business leadership through our media network, and turn brand awareness into meaningful demand. #TheWeekInTech #BrandtoDemand #ContentMarketing #DemandGen

"The most effective way to align brand, product, and demand generation teams is to treat your brand guideline book as the absolute law." In our latest iTechSeries Unplugged interview, Laura Blewitt, Senior Manager of Demand Generation at Cloudera, shares how her journalism background influences modern B2B marketing, why #GenerativeEngineOptimization (GEO) is reshaping #contentstrategy, and how leaders can build agile, high-performing demand generation teams. Key takeaways: - Prioritizing accuracy for trustworthy AI-driven #demandgeneration success. - Aligning #brand, product, and demand teams through consistent governance. - Embracing #GEO for stronger visibility across generative #AI platforms. - Measuring channel-specific KPIs for meaningful #campaignperformance insights. - Adapting #GTMstrategies through agility, trust, and cross-functional alignment. - Building #leadership credibility with ownership, reliability, and proactive execution. Read the full interview: https://lnkd.in/dXpTSeEt #DemandGeneration #AI #B2BMarketing #MarketingLeadership #GTM #GenerativeAI #ContentMarketing #GEO #MarketingStrategy #GTMLibrary Saurabh Khadilkar

Great marketing starts with great perspectives. The GTM Library brings together #interviews, podcasts, and guest articles from leading B2B marketing experts like Connie Sellaro, sharing practical insights on #demandgeneration, #ABM, #AI, leadership, and modern GTM strategies. Explore the GTM Library and discover insights from the industry's leading marketing minds: https://lnkd.in/dKACJCBx #GTMLibrary #B2BMarketing #MarketingLeadership #GoToMarketStrategy #ThoughtLeadership #DemandGeneration #MarketingStrategy #MarketingCommunity #MarketingExperts #GTMLibrary

"Your brand is what people say about you when you're not in the room." — Jeff Bezos Behind every successful #GTMstrategy is a lesson worth sharing. Discover our latest newsletter featuring insights from global marketing leaders on AI, #ABM, brand strategy, GTM execution, #customerretention, and revenue growth. Learn how leading organizations are building stronger customer relationships, improving #pipelineperformance, and creating sustainable business growth. Key Marketing Insights for Sustainable Growth: ✅ Marketing has evolved into a strategic commercial function driving #businessgrowth. ✅ Strong #B2Bbrands build trust, accelerate sales, and strengthen long-term revenue. ✅ Balance #globalstrategy with locally relevant execution to maximize market impact. ✅ #Crossfunctionalalignment across teams drives better customer experiences and revenue outcomes. ✅ #AI creates the greatest value by solving real business challenges, not automating tasks. ✅ Continuous AI upskilling enables marketers to improve productivity and drive #innovation. ✅ Successful B2B marketing focuses on #customerneeds rather than product features. ✅ ABM, #customeradvocacy, and memorable experiences strengthen engagement and pipeline growth. ✅ Customer insights and continuous #marketfeedback improve targeting and campaign effectiveness. ✅ #Customerretention, expansion, and advocacy are powerful drivers of sustainable revenue growth. ✅ Empowering local teams within clear brand guardrails improves regional #marketingsuccess. ✅ #Multiculturalteams thrive through trust, communication, empathy, and shared understanding. Explore these exclusive #B2Bconversations: ▶ Paula Parkes GAICD, Group Vice President of Marketing, APAC at ServiceNow - https://lnkd.in/dw3mEbqB ▶ Juveria Samrin, Vice President and Head of Marketing at TerraPay - https://lnkd.in/dVcY5UGj ▶ Ayaan Mohamud, Regional Vice President, Marketing – APJ at impact.com - https://lnkd.in/dQb2cke3 ▶ Amélie Cazajous, Senior Manager, Field Marketing at Jamf - https://lnkd.in/dHWuVKGD ▶ Melanie Morris, Seasoned Marketing Leader - https://lnkd.in/g_TsjS7F #B2BMarketing #MarketingLeadership #GoToMarket #MarketingInsights #DemandGeneration #Interviews #ArtificialIntelligence #RevenueGrowth #CustomerExperience #MarketingTrends #iTechSeries #GTMLibrary

The Strongest #Brands Lead #Conversations. The GTM Library gives #B2Bleaders a platform to share their expertise through #interviews, guest articles, and podcasts that reach a growing community of marketers, #GTMprofessionals, and decision-makers. Join leaders from Lenovo, IBM, SAP, Oracle, Palo Alto Networks, HPE, Intel, Cisco, and many more who are building credibility, expanding their influence, and shaping the future of B2B marketing. Your expertise deserves to be seen: Share your #story. Build #trust. Create #lastingimpact. Join the GTM Library: https://lnkd.in/dKACJCBx #GTMLibrary #B2BMarketing #MarketingExperts #GoToMarketStrategy #MarketingPodcast #MarketingCommunity #ThoughtLeadership #BrandBuilding #DigitalMarketing #MarketingLeaders

"Marketing has moved from being seen as a cost centre to earning its place as a genuine revenue partner." In our latest interview, Paula Parkes GAICD, Group Vice President of Marketing, APAC at ServiceNow, shares how #AI, cross-functional alignment, and customer-first thinking are reshaping #modernmarketing. She explores balancing brand with demand generation, empowering teams to innovate with AI, and building #marketingstrategies that deliver lasting commercial impact. Key takeaways: - Transforming marketing into a strategic revenue-driving #businessgrowth function. - Aligning brand initiatives with measurable #pipeline, market share, and revenue. - Empowering teams to innovate through practical #AIadoption and experimentation. - Prioritizing meaningful metrics across the complete customer #demandlifecycle. - Focusing investments on bigger, fewer, higher-impact #marketinginitiatives. - Building customer-centric experiences that create lasting business and #brandvalue. Read the full interview: https://lnkd.in/eBCafBgZ #MarketingLeadership #RevenueMarketing #ArtificialIntelligence #BrandManagement #DemandGeneration #GoToMarket #B2BMarketing #MarketingStrategy #CustomerExperience #Leadership #GTMLibrary Saurabh Khadilkar

Marketing is evolving faster than ever, from AI-powered growth strategies to creative campaigns and data-driven storytelling. 🚀   Explore insights from leading marketing experts on building revenue engines, balancing brand and demand, embracing experimentation, and turning ideas into measurable business impact. Read the latest edition of our newsletter! #GTM #B2BMarketing #DemandGeneration #MarketingLeadership #AIinMarketing #DataStorytelling #MarketingInnovation #ContentMarketing #RevenueGrowth #Newsletter #GTMLibrary

“The most memorable customer experience begins long before the first meeting.” Modern #B2Bbuyers expect more than personalized campaigns; they expect seamless, relevant interactions at every stage of the #buyingjourney. Discover why Account-Based Experience (ABX) is helping marketing, sales, and customer success teams align to build stronger #customerrelationships and drive #longtermgrowth. Key insights: - Understanding what Account-Based Experience (ABX) is and why it matters. - Exploring the key differences between #ABM and ABX. - Building stronger alignment between #marketing, sales, and customer success. - Delivering personalized experiences for every stakeholder in a #buyingcommittee. - Leveraging #intentdata and account insights to improve engagement. - Overcoming common ABX implementation challenges for sustainable growth. Read the full article: https://lnkd.in/d5xjSVbV #AccountBasedExperience #ABX #AccountBasedMarketing #ABM #B2BMarketing #CustomerExperience #DemandGeneration #GoToMarket #RevenueGrowth #SalesAlignment #CustomerSuccess #GTMLibrary