Makeswift

One year ago, we introduced Commerce with a simple belief: the future of commerce would be more connected, more open, and increasingly shaped by AI. Since then, we've launched new products, expanded our ecosystem, partnered with leading brands, explored what's next with customers and industry leaders, and continued investing in the infrastructure that powers modern commerce. This video looks back at the moments that shaped our first year and the momentum we've built together. Thank you to our customers, partners, and team for being part of the journey. We're excited for what's ahead.

Commerce is entering a different era. Not because commerce itself has changed at its core, but because the systems shaping discovery, decision-making, and customer experience are being rebuilt in real time. Last month at #CommerceLive 2026, the conversations reflected that shift. Leaders across the ecosystem explored what it takes to remain discoverable, adaptable, and operationally resilient as buying journeys become increasingly connected, compressed, and AI-influenced. The common thread wasn’t hype. It was execution. Connected infrastructure. Structured data. Faster operational workflows. Flexible storefront experiences. Systems designed to evolve alongside the market instead of reacting to it after the fact. This recap captures some of the momentum, ideas, and product innovation shaping where commerce goes next. https://bit.ly/3R2TkEJ

Momentum means helping businesses be ready for how commerce is changing. At #CommerceLive, Sharon Gee shared why discoverability is becoming one of the defining challenges of the AI era. Discovery no longer starts and ends with traditional search. Shoppers are increasingly turning to AI-driven experiences to evaluate and buy products without ever leaving the conversation. That shift changes what brands need to prioritize: • Structured, accessible product data • Connected systems • AI-ready commerce infrastructure This is exactly what we’ve been building toward across Commerce. Explore the latest launches, product updates, and open betas on our Momentum page: https://bit.ly/3RvJStt

Earlier this month, we brought Commerce Live & Commerce Awards 2026 EMEA to Wembley Stadium. More than 200 retailers, partners, and industry leaders came together to explore how commerce is evolving in practice and to recognize the teams driving it forward across the region. Take a closer look at the highlights and key takeaways from the event: https://bit.ly/3OG40br Commerce Live kicks off today in Chicago at Navy Pier, with more partners, more customers, and more real-world perspectives on stage. The momentum from EMEA carries forward, with a clear focus on how teams are building and scaling in practice. See you there! #CommerceLive #CommerceAwards #BigCommerce

The future of commerce pulled up. 🚕 The #CommerceCab returned to NRF 2026, with our first episode featuring Amanda Carroo, Global Director of Digital & Americas at Fjällräven, to unpack what brands need to get right in 2026. From the real impact of AI to how shopping behavior is evolving, and the strategies brands need to prioritize, this was one conversation you won’t want to miss. 👇 Watch the video below.