Marketbridge

Why does disconnected AI experimentation across teams create operational drag? AI experimentation is accelerating across enterprise marketing, but many operating models aren't keeping pace. David Chirakal looks at why this disconnect is making it harder to scale AI across the broader martech ecosystem. The challenge isn't whether teams should experiment. It's whether the organization has the structure to turn experimentation into enterprise capability. ↗️ https://hubs.la/Q04n-4-L0

As AI reshapes how buyers discover, evaluate, and select solutions, traditional intent signals are becoming harder to see. We are very excited for tomorrow, where we are bringing together senior marketing and growth leaders for a think tank led by Richa Pande, Bethany Holloway, and Andy Hasselwander, for a timely conversation moderated by Joanna Bittle. They'll explore how organizations are evolving their measurement strategies to uncover demand, build preference, and drive growth. Follow along here for key takeaways from the conversation.

Hear from some of this year's Marketbridge Advisor Program pairs as they reflect on their experience.

Healthcare payers have access to more data than ever before. But how do you determine which signals matter and how to turn them into action? Join Marketbridge and Demandbase for "Where Growth Breaks: How Healthcare Payers Can Turn Signals into Action," where Melanie Russo, Andy Hasselwander and Jay Tuel will share how leading health plans identify, prioritize and activate the signals that drive growth, and present a practical framework for connecting signals, teams, actions and outcomes. ↗️ https://hubs.la/Q04pMpYW0

Take our Revenue Gap Self Assessment to help identify where your pipeline may be stuck. Most B2B revenue challenges are the result of hidden gaps across the go-to-market engine. Based on insights from more than 40 enterprise B2B GTM diagnostics, our 14-question assessment helps identify which of the four common gaps may be contributing to those challenges, and where to focus next. ↗️ https://hubs.la/Q04nZWGr0

Traditional signals are becoming harder to see. A not to miss conversation marketing, revenue, and analytics leaders. 📅 July 21 | 🕘 11:00 AM – 2:00 PM CT | 📍 Austin Join Bruno Estrella, Head of Marketing at Clay and Marketbridge's Andy Hasselwander, Chief Analytics Officer, in a conversation moderated by Joanna Bittle on how organizations are measuring growth as AI reshapes how B2B buyers discover, evaluate and select solutions. Request a seat: https://hubs.la/Q04p6PXq0

Good food, good conversation and a chance to catch up. A few moments from our recent social in St. Jacobs.

Seeing our clients recognized by industry analysts never gets old! Congratulations to Chevron Lubricants and Kerri A. McDonald on being recognized in Forrester's latest research on B2B social media and influencer marketing. We're proud to partner with the Chevron Lubricants team and excited to keep pushing what's possible in B2B marketing. ➡️ https://hubs.la/Q04n-50M0

Most go-to-market systems don’t fail because they lack data. They fail because they don’t know what to do with it. In this article, Trent Talbert and Britany Straley, MBA explore why signals only create value when they trigger coordinated action, and how signal-driven GTM systems turn insight into momentum across marketing, sales and customer teams. The advantage doesn’t come from having more signals. It comes from knowing what to do next. ↗️ https://hubs.la/Q04mvY7S0

A recent office bake off put the baking skills of our Marlow, UK team to the test, and from a fantastic selection of entries, these creations rose to the top: 🏆 Be Irreplaceable: Hannah Jones for her almond croissant cookies. The judges said they had never tasted something like them. 🏆 Sets the Standard: Sian Church for her jaffa cake cupcakes, the judges’ overall favorite. 🏆 Be Magnetic: Sam Smith for her chocolate cake. The judges loved her floral design made from chocolate buttons and sweets, with chocolate fingers providing the perfect finishing touch. 🏆 Be Adaptable: Nicola Stephens for her gluten-free chocolate cookies. Impressing the judges with two distinct textures, combining a cookie base with a ganache. Congratulations to all our bakers, and thank you to everyone who took part and brought their creativity, skill and a little friendly competition to the table!