Mission MightyMe

In a fun full circle moment, our Co-founder & Co-CEO, Catherine Mitchell Jaxon, recently joined fellow Wake Forest University alums Mary Tribble and Hope (Davis) Skouras, founder of The Whole Hope, on the Wake Women Podcast to talk about their journeys turning health challenges into purpose-driven companies.⁠ Wake Women features alumnae who are creating meaningful impact and living out Wake Forest's motto, Pro Humanitate—a calling to use our knowledge, talents, and compassion to better the lives of others. We're honored to be a part of that conversation.⁠ From favorite Wake Forest memories to lessons learned as founders, it's an honest discussion about entrepreneurship, resilience, trusting your instincts, and building something that matters. A huge thank you to Mary Tribble for the thoughtful conversation and for sharing the stories of inspiring Wake women. 🎧 Give it a listen here: https://lnkd.in/e7iu5XnN And Go Deacs! 💛🖤🎩

This year’s been moving faster than a toddler who just heard someone open a bag of Nutty Puffs….and it’s only July! 🤪🩵🥜🏆🤠🍓 Our team probably deserves a nap, but instead here’s a recap…… We are so grateful to our amazing customers who made all this GOOD NEWS possible! So much to celebrate and so much more to do! 💛

We’ve got some Texas-sized news to share….Nutty Puffs are launching at H-E-B stores across the Lone Star State! 🤠 We’re thrilled to partner with a retailer that shares our belief that food can be a powerful force for improving children’s health and helping families thrive. And this ain’t our first rodeo. With this latest expansion, Mission MightyMe is now available in more than 3,700 stores across all 50 states — another major step toward our mission to make food allergy prevention and healthier snacking more accessible for families everywhere. New stomping grounds. Same Mighty Mission. Find Nutty Puffs near you: https://lnkd.in/gFcRYBDD Annie Flick Acker | Jessica Roberson | Ashley Markusen

This just in: Our brand-new, first-ever Nutty Trail Mix was just named “Snack Food Product of the Year” by the Baby Innovation Awards, the leading recognition platform honoring innovation and leadership in the baby care industry 👶 This is our fourth consecutive Baby Innovation Awards win. For our small-but-mighty team, it’s another powerful validator of the work that drives us every day: creating delicious, nut-based snacks that make it simple to include nuts in children’s diets early and often, which pediatricians recommend to prevent future allergies. Check out the full list of winners, and thank you to Baby Innovation Awards for recognizing our company and our mission! https://lnkd.in/gTMBNT7S

We’re so excited to share that PARENTS (People Inc.) has honored our co-founders Catherine Mitchell Jaxon and J.J. Jaxon with the prestigious Next Gen Award (!!) for their work building a category-defining children’s nutrition brand on a mission to end the food allergy epidemic. The second inaugural Next Gen Awards honors 20 inspirational leaders making a positive impact on families and children, uplifting their communities and championing the next generation. Our team is extra excited to see our fearless leaders honored among such an impressive list of big changemakers, like Drew Barrymore, Kristin Gallant & Deena Margolin of Big Little Feelings, Sherrie Rollins Westin of Sesame Workshop, Meena Harris, Shefali Tsabary, Erin Parks, Ph.D., Titania Jordan (Chief Parent Officer of Bark), Marc & Dana Steiner (Aiden’s A-Team) and more. Congrats to all of this year’s honorees! Check out the full list, and join us in a round of applause for all of these innovators working to help children and families thrive! 👏👏👏: https://lnkd.in/gjaux9Vr

📣 Breaking news, it’s a back-to-back snack attack: Mission MightyMe has been named a Good Housekeeping Best Snacks winner two years in a row! Our brand-new Mixed Nut Butter Nutty Trail Mix is the latest snacktime superstar to be recognized with this prestigious honor in the 2026 Best Kid & Baby Snacks category, following a 2025 win for our Mixed Nut Butter Nutty Puffs. Traditional trail mix has long been off-limits for toddlers due the choking hazard of whole nuts, so there's never been a trail mix for toddlers…until now. We reinvented the trail mix to help parents keep nuts in the diet consistently as children grow—and make snack time more fun. Nutty Trail Mix is crafted with a wholesome blend of Mission MightyMe's signature, quick-dissolve Nutty Puffs (made with 5 nuts plus superfood sorghum), combined with real freeze-dried fruit, and organic yogurt. There’s nothing like it on the market, and we’re so grateful to Good Housekeeping for recognizing that. Good Housekeeping is famous for its rigorous testing, which is why this award is about more than a badge. It’s validation of our mighty mission and a reminder that we’re creating unique, problem-solving snacks that parents, kids, AND experts love. Read more over on our blog, check out the full list on https://lnkd.in/gQqU3snQ, and keep your eyes peeled for Nutty Trail Mix featured in the July/August 2026 GH print issue! 👀 https://lnkd.in/dgXECcFU Catherine Mitchell Jaxon J.J. Jaxon Kelly Qu Claire Markoff Jamie Rau Jess Pope Emily Swy Annie Flick Acker Melanie Espinosa Zornosa

Big news: Wegmans Food Markets shoppers, meet Nutty Puffs 🥜🥜🥜 Our Organic Peanut Butter Nutty Puffs and Mixed Nut Butter Nutty Puffs are rolling out now in 80+ Wegmans stores across New York, New Jersey, North Carolina, Massachusetts, Maryland, Pennsylvania, and Virginia. We’re thrilled to join the shelves of a beloved, family-owned retailer known for care, high standards, making a difference, respecting people,  and helping families live healthier, better lives through exceptional food. It’s a natural fit for Mission MightyMe as we work to help future generations avoid the lifelong burden of food allergies, by making it deliciously simple to follow the recommendations to feed babies and kids nut-based foods regularly, starting in infancy. Check our online store locator to find a location near you! Know another retailer we should add to our growing list of 3,000 stores across the U.S. and counting? Drop it below 👇 https://lnkd.in/gFcRYBDD Annie Flick Acker River Valley Foods Alicia Hilty

We’re so grateful to StyleBlueprint for featuring our co-founder Catherine Mitchell Jaxon and sharing the story behind Mission MightyMe. What started as two parents trying to help their own child avoid food allergy, has grown into a mission to help families around the world prevent food allergies with nutritious snacks that make it simple to follow pediatric guidelines for early and regular exposure to allergens like peanuts and tree nuts. It’s always special to pause and reflect on how far this journey has come — and how much work there still is to do when it comes to food allergy prevention and education. Appreciate the thoughtful feature and the chance to continue spreading awareness around this important topic! 🤍 Read the article here: https://lnkd.in/gAWJ7RQH

Board-certified allergist, immunologist, internist, and pediatrician Alice Hoyt MD recently sat down with our Co-founder Catherine Mitchell Jaxon for an important conversation about the future of food allergy prevention. In the episode, they discuss how recommendations around early and regular allergen introduction — including peanuts and tree nuts — have evolved in recent years, what the latest research is showing, and practical ways parents can keep these foods in their child’s diet early and often. For parents starting solids, navigating food allergies, or looking for practical, science-backed guidance, this episode is a must-listen! https://lnkd.in/gzQP269p Thank you for having us, Dr. Hoyt! 🥜

Our mission is reaching more families than EVER! 🥜 Thanks to several new retail partners, Mission MightyMe is now available in over 3,000 stores nationwide across ALL 50 states. And for the first time ever, more than 70% of U.S. families live within driving distance of a Mission MightyMe retailer. That's not just a number. That's a parent in a rural area discovering the power of food allergy prevention for the first time at Walmart. It's a new mom at Sprouts Farmers Market in California picking up Nutty Puffs on the way home from her pediatrician appointment and discovering a new pantry staple. It's a family running an errand at Harmons Grocery, Meijer, Target, Natural Grocers by Vitamin Cottage, Lassens Natural Foods & Vitamins, LLC, Fresh Thyme Market, Jimbo's, or Raley's and finally seeing science-backed snacks in the baby aisle—where they've always belonged. Our co-founders J.J. Jaxon and Catherine Mitchell Jaxon launched Mission MightyMe with a bold belief: that following the science around food allergy prevention should be simple, delicious, and available to EVERY family, everywhere. Our co-founder Professor Gideon Lack's groundbreaking research changed feeding guidelines globally with the discovery that food allergies can be prevented. Our goal has always been to make following that science as easy as possible, and this retail expansion is a huge milestone for that mission.  We're not done yet. But today, we are celebrating that milestone and all the families who can now find us on-shelf for the very first time. 🧡 Thank you to Walmart, Target, Sprouts Farmers Market, Meijer, Jimbo's, Raley's, Lassens Natural Foods & Vitamins, LLC, Harmons Grocery, Natural Grocers by Vitamin Cottage, Fresh Thyme Market, Thrive Market, iHerb and so many more — for helping us bring science-backed snacks to families in all 50 states and more than 180 countries worldwide. This is what a mission looks like. 🚀 Kelly Qu Jamie Rau Claire Markoff Micah Mills Kaylie Walter Annie Flick Acker Melanie Espinosa Zornosa Jess Pope Emily Swy