Mondelēz International

The Toblerone Crystal Bar crafted by Swarovski auction closes this Friday, July 31st! Since July 1st everyone around the world has had the chance to bid on one of the most extraordinary objects we've ever created: a hand-crafted crystal replica of the iconic Toblerone bar – individually numbered, certified, and made by Swarovski. 100% of every winning bid goes directly to local charity partners chosen by the airports themselves. 🔺 If you're passing through a participating airport this week – stop, look, bid. You might just take home The Ultimate Gift. Nine crystal bars. Nine charities. One purpose. Available for everyone to bid on here: http://ms.spr.ly/6045a6qNB #Toblerone #Swarovski #TheUltimateGift #NeverSquare

Tune in to hear more about our $MDLZ #Q2 earnings results today at 5 p.m. ET here: http://ms.spr.ly/6043vhZvB "Our second quarter results were marked by robust top-line expansion, coupled with volume growth and share improvement, along with improved profitability. We delivered continued strength across our Emerging Markets, as well as strong growth and elevated execution in our North America business. In Europe, share dynamics are showing early positive trends, and we believe the business is well-positioned to build on that progress," "We are encouraged by the momentum in our business, and we remain focused on executional excellence coupled with reinvesting behind our brands to enable sustained performance for years to come." #TeamMDLZ

Join #TeamMDLZ leaders Dirk Van de Put, Luca Zaramella, and Amit Banati for our #Q2 earnings Tuesday, July 28th at 5 p.m. ET: http://ms.spr.ly/6047vCoTW $MDLZ

"Build brands people remember. Execute brilliantly." "Marketing is about making choices." Our EVP & Chief Marketing and Sales Officer Martin Renaud recently spoke with Sonali Krishna of ET BrandEquity while in Cannes to discuss AI, the importance of simplifying marketing choices, and modern marketing challenges. Read more about their conversation here: http://ms.spr.ly/6040v7HBr

What does it take to turn one of the world's most recognized chocolate icons into a crystal masterpiece? More than you'd think. Each Toblerone Crystal Bar crafted by Swarovski required 140 hours of development and 65 hours of meticulous hand production in Austria. No molds. No machines. 546 individually cut facets, each one demanding the kind of precision that only comes from over a century of crystal savoir-faire. Nine of these bars are currently on display at pop-up experiences across major international airports and are being auctioned globally, with 100% of winning bids donated to each airport's designated charity partner. The auction runs until July 31st. You don't need to be travelling to bid. 👉 http://ms.spr.ly/6044vAB4s #Toblerone #Swarovski #TheUltimateGift #NeverSquare

Turns out snacking is one of the social sparks of the summer. In fact, more than two-thirds of consumers from select markets say snacks are necessary when they are spending time socializing with friends or family. If you want to stay on top of the latest trends in snacking tune in as #TeamMDLZ's very own Desiree Battaglia and Mintel's Jenny Zegler and Aline Meloni unpack some of the most exciting findings from our 7th State of Snacking report. Just grab a snack, take a seat and join the conversation coming up on July 22nd. 📅 22nd July at 3:30 pm (BST) / 10:30 am (EST) 🔗 Register here: http://ms.spr.ly/6042vFnCe

Turning one of the world's most recognizable chocolate bars into a crystal masterpiece is no small task. In fact, each Toblerone Crystal Bar crafted by Swarovski required 140 hours of development and 65 hours of meticulous hand production. The result though is worth taking a trip to see. They can be found in the 9 major international airports below; just make sure to share your photos with us when you do! Athens ATH Delhi DEL Doha DOH Dubai DXB Frankfurt FRA Madrid MAD New York JFK Singapore SIN Zurich ZRH These Toblerone Crystal Bars are also being auctioned globally, with 100% of winning bids donated to each airport's designated charity partner. Bidding is open to everyone at http://ms.spr.ly/6040vFCkr

Did you know that 49% of Chinese adults buy chocolate to share with family at home daily? Or that 66% of UK adults eat chocolate between 1-6 times a week?  Every one of these moments is an opportunity — not just to enjoy chocolate, but to be truly satisfied and present in it. That's why, beyond our Mindful Portions goal – helping consumers choose the portion that is right for them – we strive to embed mindfulness into our brand experiences. On our packs, we highlight ways to enjoy our products, from rituals to pairings, encouraging our consumers to be more present to savor the whole eating experience. To celebrate World Chocolate Day, we've been reflecting on our Mindful Snacking commitment and what it means to empower consumers through our packaging, pairing ideas, and online resources — small nudges that turn a snack into some more thoughtful experience. You can learn more about our Mindful Snacking commitment here:  https://lnkd.in/enhjFxcg

Mondelēz International brings home a Titanium Lion! Thanks to each member of #TeamMDLZ our creative efforts weren't just noticed, they were celebrated with 8 lions and an additional 9 shortlists. In total our brands won 2 Bronze Lions, 3 Silver Lions, 2 Gold Lions, and a coveted Titanium Lion for our "OREO Cows" campaign created in partnership with VML. Titanium Lions are often regarded as the most coveted Cannes Lions Award, and this win helps underscore the creative ambition behind our brands. Congratulations to our brand teams and agency partners for building on last year's success and bringing this amazing work to life!

What happens when an iconic triangular Swiss chocolate brand meets one of the world's most celebrated names in crystal artistry? In true Never Square style: something unexpected, something beautiful, and something that gives back. Toblerone today announces The Ultimate Gift. The centerpiece: the Toblerone Crystal Bar crafted by Swarovski. An exceptionally rare series of hand-made crystal replicas of the original Toblerone bar — each weighing 851g, featuring 546 individually cut facets, and requiring over 200 hours of development and production. These bars will be showcased at pop-up experiences across 9 major international airports from July 1st-31st and auctioned globally, with 100% of winning bids donated to each airport's designated charity partner. It's a campaign that reflects what Toblerone stands for: quality without pretension, creativity with purpose, and the belief that the most interesting gifts are rarely the obvious ones. As Iain Livingston, President Toblerone & World Travel Retail, puts it: "Toblerone has always been more than a chocolate bar. It's a ritual, a symbol of travel, and one of the world's most recognized gifts. The Ultimate Gift is exactly that and will raise funds to support brilliant causes that help make the world a better place." Bidding is open to everyone globally at: http://ms.spr.ly/6048vShVA #Toblerone #Swarovski #TheUltimateGift #NeverSquare