Net Influencer

Yolanda "Girlie" Lukhele left law to document her sim-racing journey, failures and all, building one of South Africa's biggest motorsport followings at 120,000-plus TikTok fans. That honesty carried her to a podium finish in her real-world GR Cup debut for Toyota GAZOO Racing. Follow her road from sim to podium: https://lnkd.in/ejYmRGzB #CreatorEconomy #InfluencerMarketing #SimRacing #MotorsportCreator #CreatorJourney

Ponte Firm founder Shana Davis-Ross built her boutique agency on a belief that a co-created, sellout collection does more for a creator's career than any one-off sponsored post. She guides clients toward equity deals, product launches, and multi-hyphenate businesses over quick flat fees. Get her full playbook: https://lnkd.in/eYa355bz #CreatorEconomy #InfluencerMarketing #CreatorBusiness #TalentManagement #CreatorMonetization

Fifty professionals across agencies, platforms, and brand-side teams weigh in on the single adjustment worth prioritizing for the back half of 2026. Their answers land against a market reshaped by TikTok's ownership shift, a record 70 M&A deals in H1, and creator content now making up 44% of paid media creative. Swipe through for some hot takes, then read the full expert roundup at Net Influencer: link in comments #CreatorEconomy #InfluencerMarketing #CreatorStrategy #BrandMarketing #CreatorEconomyTrends

Brandon Smithwrick traded a director-level corporate role for his own content systems business. Now a Forbes 30 Under 30 honoree working with HubSpot, Canva, and Amazon Business, he argues B2B creators convert higher than B2C. See how he built it: https://lnkd.in/eyeH7S8K #CreatorEconomy #InfluencerMarketing #B2BCreators #ContentStrategy #CreatorMonetization

The NY Post: One of America’s top party schools launches ridiculous degree that’s annoyed everyone Here's why they are wrong.

Currents Management has hired two talent managers and promoted Emma Clarke to Director of Talent, expanding its footprint in Nashville and Toronto. Clarke will lead the new Nashville office as the digital-first agency grows its entertainment and comedy divisions. Get the full breakdown: https://lnkd.in/eQune-G6 #CreatorEconomy #InfluencerMarketing #TalentManagement #AgencyNews

Indianapolis creator Carrie Bankston grew her LTK earnings 115% year over year with no new platform or niche, just by resurfacing her best-performing content and styling single pieces multiple ways. Her bet: affiliate revenue running in the background is the cushion most brand-deal-reliant creators are missing. Read her full story here: https://lnkd.in/gbRQDkQG #CreatorEconomy #InfluencerMarketing #LTK #AffiliateMarketing

Bilingual creator and TV personality Jess Judith has signed with UTA for global representation, extending the agency's push into Latin digital talent. Born in the Dominican Republic and based in Florida, she has built a roughly five million-follower audience and hosted red carpets for the Grammys and Latin music's biggest awards shows. Find the full story on Net Influencer: https://lnkd.in/eaPGDc6K #CreatorEconomy #InfluencerMarketing #UTA #TalentSigning #LatinCreators

WPP has appointed Imogen Coles, Ogilvy's EMEA influence chief, to a new network-wide role overseeing influence strategy across its agencies. Coles keeps her existing Ogilvy title alongside the WPP post, having led influencer work for clients including Unilever, L'Oréal, and Coca-Cola. Discover the details: https://lnkd.in/etCVAnaR #CreatorEconomy #InfluencerMarketing #WPP #Ogilvy #AgencyNews

When a travel company built a trip around Kristen and Maddie's book club, every seat sold in six minutes. FARQ founder Georgia Farquharson argues brand budgets are shifting toward IRL creator moments, where genuine community, not follower count, drives the return. Dive into the details at the link: https://lnkd.in/eSCfrviX #CreatorEconomy #InfluencerMarketing #ExperientialMarketing #CreatorEvents