New Tradition

Born in #NewYork. Famous everywhere. 🧁 Magnolia Bakery is celebrating 30 years with a campaign that brings the brand back to where it all began. There's no better place to honor a New York icon than the heart of Manhattan, where locals and visitors alike experience the brand every day. #OOH #NYC #MagnoliaBakery #MakeAStatement

Atlanta has long been a city that knows how to command the spotlight. This summer, the world saw why. Over the past month, Atlanta welcomed fans from around the globe for eight FIFA World Cup matches at Mercedes-Benz Stadium. 🏟️ The excitement extended well beyond the stadium. More than 450,000 fans visited the FIFA Fan Festival, bringing even more energy and foot traffic into the heart of the city. For brands, it was a chance to show up at scale. Across Atlanta, out of home became part of the fan experience, transforming the city into a canvas for unforgettable campaigns. The semifinals may be next, but Atlanta's moment is far from over. 👀 #OOH #DOOH #Atlanta #FIFA #WorldCup #Advertising Source: Business Insider

Meet The Reef. 🤝 At 40k+ square feet across 3 digital faces, The Reef is the largest digital #OOH billboard in America, towering over the I-10 and I-110 in the heart of Downtown LA and delivering 150M+ weekly impressions. 👀 👀 Surrounded by Crypto.com Arena, LA Live, and the LA Convention Center, it's where brands own the moment in one of the world's biggest entertainment capitals. Ready to #MakeAStatement? 🏙️ #LosAngeles #TheReef #DOOH

CMOs: your billboard may be outperforming your TV budget. New industry research found that Out-of-Home delivers 2x the performance lift of broadcast and streaming TV, driving measurable outcomes like store visits, website visits, and app downloads. In a fragmented media landscape, OOH is the unskippable channel helping every other dollar work harder. Curious what premium OOH could do for your brand? Let's talk. 👇 #OOH #DOOH #MediaStrategy #Marketing #MakeAStatement

There’s premium. And then there’s One Times Square 😏 The #1 billboard in the world. 350,000 pedestrians every single day. The only building with unobstructed sightlines across the entire Times Square bowtie, nearly 16 blocks of uninterrupted attention. It’s also the home of the Times Square New Year’s Eve Ball Drop, watched by over a billion people worldwide. When a brand goes up here, it doesn’t just get seen. It gets talked about, photographed, and shared around the globe. This is what owning the conversation looks like. #TimesSquare #OutOfHomeAdvertising #MakeAStatement

You can't scroll past a landmark. This weekend, One Times Square became America's birthday card, the world's most iconic building wrapped in stars and stripes for the country's 250th, counting down "Happy Birthday America" over a crowd that couldn't stop filming. No skip button. No ad-blocker. No algorithm choosing who sees it. Just a moment so big that hundreds of thousands of people stopped, looked up, and hit records, turning one placement into millions of impressions no media plan can buy. That's Out-of-Home. Here's to the next 250. 🇺🇸 #OOH #MakeAStatement #America250 #TimesSquare

The birthday party of the year is taking over One Times Square! What better way to ring in the 4th of July weekend than with Kraft Heinz, some fireworks and some fun performances in Times Square. To celebrate America’s 250th, the iconic Ball will drop 8 times, alongside a live broadcast benefit show bringing the celebration to audiences everywhere. And Heinz is making the milestone even more meaningful by supporting Feed America. #America250 #OneTimesSquare #TimesSquare #OOH

We are pleased to welcome new faces to our #NYC office this summer. ☀️ Elle Joyce, Olivia Leonard, Badr Alami, Brooke Hornstein, Chandler Shelnut, Sophia Martin. Introducing our 2026 summer intern cohort, a talented group of emerging professionals ready to learn, grow, and contribute to high-impact work across our out-of-home portfolio. We are excited to have them on the New Tradition team and look forward to the contributions they will make in OOH this summer.

What a time for brands ready to own the moment 👀 July is here, summer is hot and the world is watching every moment! With the FIFA World Cup bringing global attention to the U.S. and America 250 celebrations lighting up the country this July 4th, brands have a unique opportunity to #OwnTheMoment. 🇺🇸⚽️ From visitors around the world to communities nationwide, #OOH puts brands where culture, celebration, and connection happen. ✨ #OutOfHomeAdvertising #FIFAWorldCup #America250

Looking for the perfect job? Indeed has got you covered. Looking for the perfect place to elevate your brand? That's where we come in. Indeed is helping people find their next job. We're helping Indeed get noticed. A win-win powered by #OOH. 💪 With inventory in markets across the country, we're keeping brands at the center of attention, connecting them with the people who need them most. WPP #JobSearch #Billboard #Indeed #NYC #Advertising