NielsenIQ

AI isn't just influencing purchases anymore. It's making them. According to findings highlighted in NIQ's latest report, The Commerce Revolution: Where East Meets West, AI shopping agents are beginning to move from recommendations to transactions: - 120 million AI pay transactions processed in a single week via Alipay AI Pay - 1,200% growth in AI-driven traffic to U.S. retail websites between July 2024 and February 2025 - $3-5 trillion projected global opportunity for agentic commerce by 2030 - 34% of consumers already use AI to research products - Yet only 8% of consumers have allowed AI to complete a purchase on their behalf The next challenge may not be AI capability. It may be consumer trust. Learn more: https://lnkd.in/g53Uu3NC

📈 90% of Prime Day beauty buyers had already purchased beauty on Amazon earlier in 2026. Prime Day isn't just about attracting new shoppers - it's about activating existing ones at scale. At the same time, the event attracted 17% more beauty shoppers than Prime Day 2025, showing how Amazon continues to expand engagement during key promotional moments. Discover what's driving loyalty, growth, and beauty spending across Europe in our latest report. Download the report https://lnkd.in/eFnHQghf

Agentic commerce is here, and it’s already reshaping the way the world shops. As consumers shift from searching to interacting, brands and retailers must rethink how they show up, stay visible, and win in this new, AI-powered landscape. Join NielsenIQ and Advantage Solutions to explore: ✅ How agentic commerce is transforming shopper behavior ✅ Where influence is shifting across the customer journey ✅ What brands and retailers can do now to stay ahead This is your opportunity to get ahead of one of the most important shifts in commerce and turn change into competitive advantage. Save your seat today: https://lnkd.in/dEgbk6Yb #AgenticCommerce #AI #Ecommerce #RetailInnovation #ConsumerIntelligence

The live commerce playbook is already written. Are you reading the right chapters? The evolution of live commerce is following a distinct regional migration. China established the baseline, scaling a highly mature market where 87% of live users participate monthly. Now, South Korea is accelerating the channel through its robust creator economy, while emerging markets like India offer early-adopter advantages. As these transactional video formats migrate West, brands must move past isolated influencer events and build fully integrated content-to-commerce funnels. 👉Save this geographic roadmap for your 2026 omnichannel strategy. https://lnkd.in/gTTWStGV

If Gen Alpha is your “future consumer,” you’re already behind. Because they’re shaping expectations today, and those expectations are influencing how all consumers discover, evaluate, and engage with brands. In beauty, we’re seeing early signals of: → Platform-first discovery → Creator-driven credibility → Demand for hyper-personalized experiences The real opportunity? Using Gen Alpha as a signal, not a segment. Join NIQ’s latest webinar to turn these signals into strategy. Save your seat: https://lnkd.in/ewQZxjEe #GenAlpha #BeautyIndustry #ConsumerInsights #FutureOfBeauty #NIQ

Beauty in Saudi Arabia is becoming more intentional, informed, and routine-led. Consumers are redefining how they discover, evaluate, and shop for beauty products across channels. Explore the latest insights shaping the future of beauty in KSA. 🔗 Access the preview report. https://lnkd.in/epeGfYr3

This week’s Early Market Read highlights how shoppers are leaning into summer entertaining and seasonal indulgences, even as many departments see the typical late-July slowdown. Premium seafood, spirits, and dessert decorating essentials are all showing pockets of growth ahead of traditional reporting. From premium grilling alternatives like mahi mahi (+13.2%), haddock (+12.1%), and Arctic char (+10.2%), to social occasion staples like tequila (+3.8%) and beer (+1.7%), to sweet baking categories gaining momentum with glaze (+15.0%) and baking chocolate (+9.0%), shoppers are signaling exactly where demand is building next. The market moves fast. Early visibility helps you move faster. Swipe to see what’s trending now.

💄 Beauty was the exception during Prime Day 2026. While Amazon captured a smaller share of total ecommerce during Prime Day 2026 versus 2025, its share of beauty sales actually increased by 11%. What does this tell us? Beauty shoppers continue to see Amazon as a destination for discovery, deals, and replenishment - making Prime Day one of the category's most influential sales moments. Our latest NielsenIQ report explores the brands, categories and shopper behaviors behind the trend. Download the report https://lnkd.in/e8WQeyay

Interesting findings from our latest analysis with Bain & Company: The strongest performers are staying closely connected to evolving consumer needs, strengthening relevance, and executing with consistency, even in slower-growth categories.   Learn more below!   #ConsumerInsights #BrandStrategy

AI is influencing how consumers discover and choose products. The traditional shelf is becoming a more curated, algorithm-driven environment. For brands, visibility increasingly depends on how well products are understood by both consumers and AI-driven platforms. ✅Plan your next moves by reading our latest analysis, “Health & Wellness in 2026: Winning the self-directed, results-driven consumer.” https://lnkd.in/dZHey-SM