Quad

Extra! Extra! Read all about it. 👇 Scandinavian Designs | Dania Furniture’s first national brand campaign, “Sense of Home,” brought to life by Quad agencies Betty and Rise, a Quad agency, was highlighted for its emotionally driven creative. 🔵 AdForum - https://okt.to/n4qNWD ⚫️ Ads of the World - https://okt.to/IQqHrv 🟢 Ads of Brands - https://okt.to/vke1MX Betty’s Mike Shirdan weighed in on creator-led cinema, lending his social expertise to Cecilia Carloni‘s Net Influencer piece on what the success of films like “Backrooms” and “Obsession” mean for the Creator Economy. ⚫️ ⁠https://okt.to/GFqVRY We were recognized in not one, but two industry lists for the third and seventh consecutive years: 🔵 MM+M - Medical Marketing and Media - Medical Marketing and Media Agency 100 - https://okt.to/RabpeZ 🔵 Ad Age Biggest ad agency companies: Agency Report 2026 - https://okt.to/Riz3vM

Momentum? We've got it, globally. Just like the FIFA World Cup 2026™ - Canada, Mexico and the United States. ⚽️ Featured locations and team members: 📍 Quad in Sussex, WI Joel Quadracci Denise Oehmcke Sean Duffey Emmanuel Carreño Skylar Sirdashney 📍 Quad in Franklin, WI Paige Schuster 📍Quad in New York, NY Ariel Roberts Sarah Mikhailova 📍 Rise, a Quad agency, in Chicago, IL Emily Sanchez Jeremy Folker Morgan Sarsany James Barrowman Kaila Gurgul Dean Ferenac 📍 Betty, a Quad agency, in Minneapolis, MN Ashaar Ali Ryan Dircks 📍 Betty & Rise, a Quad agency, in Mexico City, Mexico Danna Ponce Ana Sofía Ocampo Barousse Alan García Martínez Evangelina Mendoza Israel Sánchez Contreras

55 years ago today, Quad/Graphics was founded. A scrappy, single-press print startup committed to creating a better way. Sure, we’ve since evolved into a leading marketing experience company, but the question we ask ourselves has remained exactly the same: 👉 How do we create a better way? It’s been that way since day one, July 13th, 1971. It’s still that way today, day 20,009, and will be that way for all the days to come. Some things never change. So while we may not be the Quad you know today, tomorrow — we will still be urgently innovating to create a better way. Here’s to 55 incredible years and many more to come! 🥳

Fuel your curiosity.💡 #qotd

Are you Team Analog or Team AI? 🤖 Tim Maleeny and Dustin Joyce made the case for Team “Both, And” at the 4As’ Management Practitioners Forum. The two unpacked how pairing AI capabilities with human-led strategy and craft can produce work that's not just fast, but better. As evidenced by Betty’s work with The Gorilla Glue Company and Minnesota Lottery. Give the session a watch at https://okt.to/eqNXw5

What will brand experience look like as consumer expectations continue to evolve? 🤔 As it relates to CPG, our own Jamie McGarry joined Sarah Beatty of Wells Enterprises and Jackie Doppen of Tropicana Brands Group to unpack the answer at Brand Innovators’ Beyond the Shelf #BISummit. Key takeaways: 🔑 Cultural relevance is a win if (and only if) it authentically fits your brand. 🔑 Consumers want personalization as long as it’s helpful and not creepy. 🔑 Making emotional connections with your consumers will drive impactful purchase decisions. 🔑 Stick to what made consumers love you in the first place to successfully stretch beyond your initial products and channels. Thanks to Brand Innovators for picking a great moderator and Snap Inc. for hosting!

“Squeeze the day” and grab some Lemonade Salt from Drink LMNT's new Target display. 🍋 Thanks for the kind words, Cyndi!

Give your downloads folder a gift. 👇

It's our seventh consecutive year on Ad Age's list of biggest agencies. 💪 We know “big agency” tends to come with a reputation — endless meetings that could’ve been emails, handoffs that make you repeat your story, the sinking feeling nobody’s really listening — but that's not how we do business… We're the kind of big that: ✅ Sees you as a person rather than a client ✅ Has the depth and breadth to deliver from idea to execution ✅ Can handle everything in-house ✅ Genuinely cares how the work performs ✅ Remembers your pet's name Big by the numbers, but boutique in how we work. That's the Quad way. The better way.

Imagine knowing your marketing will work 𝘣𝘦𝘧𝘰𝘳𝘦 it's in market. 💡 That may sound like a marketing pipe dream, but, in all actuality, it can just be a part of your pipeline… Accelerated Marketing Insights enables you to swap the guesswork for actual, tangibledata from real consumers and optimize before anything goes live. This means you put your best foot forward when you GTM. Plus, you get to ditch theweeks and $ it’d take to readjust with traditional testing. When all is said and done, knowing beats guessing every time. And it just so happens that knowing can save you time, money and complexity, too. 🧠 We call that a win-win-win.