This year’s Minnesota Lottery summer scratch game shoot was a wild time, efficiently turning a humble Minnesota soundstage into both a c-store and a Jumanji-inspired jungle, complete with live critters! We’re so proud of what we created with our lottery clients and the magic-makers at Current Resident. Check it out!
Betty
Advertising Services
Minneapolis, MN 31,236 followers
We create great work that works greatly.
About us
Betty, a Quad agency, is a bold, strategic creative agency that offers best-in-class creative, design and content studios. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to delivering great work that works greatly. Simply put, we build inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice.
- Website
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https://www.bettyagency.com/
External link for Betty
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Minneapolis, MN
- Type
- Public Company
- Specialties
- brand strategy, customer insights, integrated advertising, brand design, digital design, packaging, media strategy, media buying, connections planning, data analytics, social media, content creation, integrated production, adaptive design, in-store marketing, experiential, premedia, photo studio, retouching, and direct response
Locations
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Primary
Get directions
10 Northeast 2nd St
Suite 220
Minneapolis, MN 55412, US
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Kwun Tong, HK
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Faridabad, IN
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1 S Wacker Dr
Suite 300
Chicago, Illinois 60606, US
Employees at Betty
Updates
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We’ve got three Bettys lending their strategic smarts to the 4As Jay Chiat Awards jury this year! Congrats to Liz Grabek, Libby Kapsner and Mike Shirdan on the honors — we can’t wait to hear your thoughts on the insights behind this year’s best work.
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Betty reposted this
Momentum? We've got it, globally. Just like the FIFA World Cup 2026™ - Canada, Mexico and the United States. ⚽️ Featured locations and team members: 📍 Quad in Sussex, WI Joel Quadracci Denise Oehmcke Sean Duffey Emmanuel Carreño Skylar Sirdashney 📍 Quad in Franklin, WI Paige Schuster 📍Quad in New York, NY Ariel Roberts Sarah Mikhailova 📍 Rise, a Quad agency, in Chicago, IL Emily Sanchez Jeremy Folker Morgan Sarsany James Barrowman Kaila Gurgul Dean Ferenac 📍 Betty, a Quad agency, in Minneapolis, MN Ashaar Ali Ryan Dircks 📍 Betty & Rise, a Quad agency, in Mexico City, Mexico Danna Ponce Ana Sofía Ocampo Barousse Alan García Martínez Evangelina Mendoza Israel Sánchez Contreras
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Betty reposted this
Are you Team Analog or Team AI? 🤖 Tim Maleeny and Dustin Joyce made the case for Team “Both, And” at the 4As’ Management Practitioners Forum. The two unpacked how pairing AI capabilities with human-led strategy and craft can produce work that's not just fast, but better. As evidenced by Betty’s work with The Gorilla Glue Company and Minnesota Lottery. Give the session a watch at https://okt.to/eqNXw5
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The most valuable thing a brand can create right now isn't attention. It's connection. As digital fatigue continues to grow, people are placing more value on experiences that feel real, grounded and shared with others. The opportunity isn't simply to be seen. It's to create moments worth showing up for.
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Consumers aren't looking for more options. They're looking for more certainty. As choice overload continues to grow, people are gravitating toward brands that simplify decisions, reduce friction and deliver versatility without complexity. The brands that stand out won't be the ones offering the most. They'll be the ones making customers feel most confident in their choice.
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Betty reposted this
We love when private label brand design takes center stage! Our team took home 5 trophies this year for our work on ALDI USA and Publix Super Markets at The Vertex Awards — the only global awards program dedicated to celebrating private label brands.✌️✨
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Seamless used to feel smart. Now it can feel a little creepy. Consumers are questioning the tradeoffs between convenience and privacy, automation and control. The brands winning today aren't necessarily the ones adding more technology. They're the ones making life easier without demanding more attention, more data or more effort in return. The takeaway? Stop optimizing for efficiency alone. Start positioning for peace of mind.