Reef.ai

Net revenue retention across public SaaS companies has dropped 14 points. That’s a wake-up call for revenue leaders. Thank you Thomas Lah and the TSIA team for the conversation with our Founder and CEO Brent Grimes on the latest episode of #TECHtonic. They dive into how AI is helping teams move beyond lagging dashboards to predictive models that surface churn risk and expansion opportunities months earlier. Worth a listen for anyone thinking about how revenue management is evolving. Listen here: https://bit.ly/3ONtLGq

Green health score 🟢 . Missed renewal 🔴 . Awkward QBR. We’ve all seen it. The issue isn’t that Customer Success teams aren’t working hard. It’s that most health scores were never designed to predict outcomes, they were designed to summarize activity. As more companies double down on expansion and net revenue retention, “surprise churn” isn’t just frustrating. It’s expensive. That’s why on March 17 at 12pm ET, our CEO & Founder Brent Grimes is joining Anthony DeShazor, Founder & Chief Architect of Protia Revenue Systems to unpack what actually drives predictive retention: • Why traditional health scoring keeps missing the signal • How to move from static scores to outcome-based signal models • What it takes to operationalize this across CS + GTM If retention and predictable growth are on your 2025 roadmap, you should join us, register here -> https://luma.com/tuu6ri8l #CustomerSuccess #ChurnPrediction #RevenueOperations

Last week in London at The Customer Conference, what stayed with me most were the conversations outside of the sessions. The conference team described Day 2 as fully dedicated to Customer Success and Support, and that felt right. So many of the discussions were casual and candid in the best way. Leaders talking openly about what’s hard right now: retention pressure, AI fatigue, and the real challenge of proving impact without losing the human side of the work. Those conversations are exactly why we built Reef.ai. After leading a SaaS company through hypergrowth, I learned that scaling isn’t about throwing more resources at the problem. It’s about making sure teams are focused on the right customers at the right time, and that only happens when customer data actually reveals risk, opportunity, and timing (with precision!). We’re in an era where AI gives us the chance to treat every customer like our most important one, but only if we have a clear view of their history and an honest picture of what’s likely to happen next. That’s the foundation we’re working toward at Reef. Grateful to the organizers, speakers, and everyone who took the time to share openly. I left London with a lot to think about and a renewed appreciation for how thoughtful this community really is. -Brent #CustomerSuccess #Leadership #TheCustomerConference #ReefAI #AI #PredictiveRevenueIntelligence

🇬🇧 We’re here at The Customer Conference in London today! If you’re attending, come say hello. We’d love to chat about what’s top of mind for CS and Revenue teams right now, what’s working, and what still feels harder than it should. #TheCustomerConference #CustomerSuccess #ReefAI #AI

Thank you for the warm welcome, The Customer Conference!!! We're excited to be joining you in London Jan 28-29!

AI isn’t just a productivity boost, it’s becoming your next revenue team member. In our recent “From AI Hype to Revenue Impact: How Predictive Revenue Intelligence Is Powering Retention, Growth, and the Next Generation of AI Agents” webinar, we broke down how to go from scattered customer data → predictive scores → revenue-generating agents. What made this webinar different? We brought 3 different perspectives into one session: 1️⃣ Vijay Mehrotra, Professor of Business Analytics at University of San Francisco — cutting through the AI noise with a research-backed lens on what predictive models really need to work. 2️⃣ Justin Chappell, Head of Digital Strategy at OneTrust— showing how his team saved $$$ by building a modern, digital-first CS motion with predictive renewals. 3️⃣ Brent Grimes, CEO and Founder of Reef.ai — drawing on years of firsthand experience helping companies clean, score, and act on their customer data. 💡 Top 5 Takeaways: -Why most health scores fail (and how to fix them) -What a real Revenue Strategy Agent looks like -How to automate forecasting (and free up your team) -Why your data is better than you think -How to pitch AI to your CFO and actually get budget Watch the full recording here → https://lnkd.in/gGJDgm4V #AI #CustomerSuccess #PredictiveRevenueIntelligence #PredictiveAnalytics #ReefAI #NRR #GRR #WebinarReplay #AIagents #DigitalStrategy

Most teams are swimming in AI hype… but few are actually turning predictions into revenue impact. This session changes that. I’ll be joining Brent Grimes (CEO, Reef.ai) and Vijay Mehrotra (University of San Francisco) for a practical, forward-looking conversation on how predictive revenue intelligence is reshaping retention, growth, and the next generation of AI agents. We’re breaking down: ✅ Why traditional health scores fail ✅ How trusted, time-aware predictions uncover risk before churn appears ✅ How AI models and AI agents work together to deliver the right action at the right time If you care about retention, expansion, or building a CS org that actually scales, this is the conversation you want to be in. 📅 Happening this Wed at 12:00 pm EST Register here > https://lnkd.in/gqWc4Kea #customerexperience #customersuccess #GSD #DCX #poweredbypeople #CSXInnovations #perdictivemodels

AI is everywhere right now, but real results? Not so much. That’s why we’re bringing together three thought leaders for a conversation about what it actually takes to make predictive revenue intelligence work inside modern post-sales teams. Join Reef.ai Brent Grimes, Founder & CEO, Reef.ai, Justin Chappell, Head of Digital Strategy, OneTrust, and Vijay Mehrotra, Professor of Analytics, University of San Francisco as they dive into: ✅ Why so many health scores and predictive models fall flat ✅ How OneTrust is using relevant, time-aware signals to rethink post-sales ✅ What role predictive data plays in enabling AI agents and copilots ✅ How to get buy-in for revenue intelligence projects that finance supports Whether you're in CS, RevOps, or just figuring out where AI fits in your GTM stack, this session will help you cut through the noise and leave with real takeaways. Register here > https://lnkd.in/gqWc4Kea #PredictiveRevenueIntelligence #AIAgents #CustomerSuccess #NRR