Rhone

Women's golf is experiencing real momentum. Participation continues to grow, more brands are investing in the space, and the conversation has expanded well beyond the course. Performance, style, travel, and community are increasingly connected, and that's creating new opportunities for both athletes and apparel. At Rhone, we've been committed to that evolution from the beginning of our women's business. Through our partnership with the LPGA and our relationships with athletes like Lilia Vu, we're proud to support the continued growth of women's golf while building apparel designed to perform wherever the day leads. It's great to see Byrdie spotlight our latest women's collection and recognize this broader shift. We're excited to keep building for the modern woman whose lifestyle doesn't fit neatly into a single category. https://bit.ly/4x1oj3G

Honored to share that Rhone’s World Mental Health Day campaign was recognized by Ragan Communications and PR Daily for Best in Marketing and Social Media in Cause-Related Marketing. Mental Fitness has always been core to Rhone’s purpose. For World Mental Health Day, we set out to create experiences that made that commitment tangible: moments for people to pause, reflect, connect, and take one small step toward their own well-being. Across nine activations, from Coffee & Chill events in Los Angeles, Miami and New York to our Othership takeover in NYC, local retail moments, community workouts, run clubs and the Future Friends campus activation with Two Bridge at the University of Wisconsin-Madison, we reached thousands of people through experiences designed to meet them where they were. The impact went beyond attendance, impressions, and email capture. The real measure was in the conversations started, the reflections shared, and the community built around a simple belief: Mental Fitness is not just something we talk about. It is something we practice. Grateful to PR Daily for the recognition, to our partners who helped bring this work to life, and to everyone who showed up with openness and intention. Forever Forward.

Rhone is showing up on the road this summer. From now through July 4, our Hampton Jitney, Inc. takeover brings the brand into one of the season’s most recognizable travel moments. Keep an eye out for Rhone buses across 8 routes, plus surprise gift bag drops for riders in the right place at the right time. No better feeling than heading east on the Jitney.

Big things ahead with Bloomingdale's. As featured in WWD, Rhone is expanding its partnership with Bloomingdale’s through new retail experiences, dedicated shop-in-shops, immersive activations and the introduction of Rhone Women’s in select locations. This next chapter reflects the strength of a partnership built over several years and a shared belief in creating thoughtful, elevated experiences for today’s consumer. Thank you to the Bloomingdale’s team for continuing to champion Rhone’s growth across men’s, women’s and beyond. Read the full article in WWD: https://lnkd.in/dPjftTWc

Give Your Gear a Second Lap: Rhone is expanding the reRhone experience with the launch of our new trade-in program, featured in WWD. This initiative streamlines the lifecycle of our products, allowing customers to easily trade in gently worn Rhone apparel for credit toward their next purchase. By scaling our resale capabilities, we are able to keep high-quality performance gear in rotation and ensure our products stay in the game longer. Read the full feature on WWD: https://lnkd.in/gEAybQwa Explore the reRhone trade-in platform: https://lnkd.in/efwn_zYx

We are thrilled to share that Rhone has won The Drum Award for Most Effective Commerce Media Campaign. Our winning entry, "How Commerce Media Fueled a 42% Cyber Revenue Surge and Built Scalable Growth for Rhone" by Kepler, highlights our commitment to innovation, results, and the #foreverforward mindset. https://lnkd.in/esveFbvc

Engineered for all of it.

Does the pressure and expectation of New Year’s resolutions feel like an almost impossible way to achieve the progress you want? What if you didn’t rush into goal-setting, and instead took a step back to gain perspective? For our January Pursuit, we’re inviting you to create a little distance. Hit pause, find some space, and see what happens with a new perspective. This is just the first of #12Pursuits. youtu.be/jSrZmN_Nesc

The #12Pursuits is something that's been guiding us and our families for a while now. And we couldn’t be more excited to finally share it with you. https://lnkd.in/ei_cxzEv

Introducing 12 Pursuits by Rhone. Month by month, habit by habit, create the progress you want to see in your life. Every month, we focus on one Pursuit. It could be Sleep, Movement, Perspective or Gratitude. Each one strengthens the connection between body and mind, builds habits that stick, and reminds you that progress lives in the journey, not the finish line. https://lnkd.in/erGGFB5B https://lnkd.in/euXrzc2j