Highwire

B2B influence is having a moment. At Cannes Lions this year, the conversation got into it: Buyers trust individual human expertise, often niche subject-matter experts, over polished institutional messaging. A credible voice with a few thousand engaged followers in the right industry can move buyers further than a celebrity with a million. The real question is who your specific audience is already listening to and trusting, long before your brand shows up. That's the process we've built into how we approach influencer strategy for clients. Learn more: https://hubs.li/Q04pSD-s0

Most organizations have more monitoring, more dashboards, and more data than ever before — and still find that something gets lost between what the signals show and what leadership can act on. That gap is costing organizations more than they realize. What communications and marketing teams have been missing is the translation layer between the signal and the decision. Today, we're launching AcroIntelligence, a proprietary Large Media Model that continuously ingests and analyzes diverse data streams capturing media and competitive signals — turning them into intelligence that is specific, timely, and immediately usable for the people who need it most. It delivers:  → Custom briefings tailored to your industry and competitors → Narrative and market analysis that surfaces what's forming before it's visible anywhere else → Deep media behavior insights down to individual writers and analysts, and early warning on narrative shifts before they reach your reputation The organizations that win are the ones where intelligence arrives fast enough to change what leadership does next. Learn more: https://hubs.li/Q04mY6pk0 #AcroIntelligence #MediaIntelligence #MarketingAndCommunications

Last chance to register! Just a couple of hours until we begin. Join us today while we unpack how B2B buyers are making decisions about your brand across channels. There is no funnel. It's a loop, nonlinear, AI-assisted, and driven by trust signals that form long before and long after a purchase decision. This session features Adam Schwartzman (SVP, Content), Alex Christian (SVP, Insights & Analytics), Bob W. Gohn Gohn (SVP, Integrated Marketing), and Stephanie Marton (SVP, Influencer Marketing) as they cover: → Why the linear funnel no longer reflects how B2B buyers discover and decide → What an ecosystem model looks like across brand, content, communications, and sales → How to build influence across earned, owned, paid, and AI-influenced channels → How to measure impact in a post-funnel world Built for CMOs and senior marketing leaders ready to evolve their strategy. June 23, 2026 | 12:00 PM ET / 9:00 AM PT Register now: https://hubs.li/Q04mflTs0

Big news: Kelly Losko, CPA, has joined Highwire as our new Chief Financial Officer! Kelly brings more than two decades of financial leadership inside the agency world, and she's stepping in at a moment when Highwire is moving fast: fresh off our acquisition of The Bliss Group, the launch of AcroAI, and the debut of Highwire Health, to name a few. She gets how creative, fast-growing businesses tick, and she has exactly the kind of rigor and vision a formidable mid-sized agency needs. Welcome to the team, Kelly. We're glad you're here for the ride. Learn more: https://lnkd.in/e7ZGmdEu

🌸 AAPI Heritage Month: wrapped. Impact: ongoing. For #AAPIHeritageMonth, our AAPI employee resource group, Cut Fruit Collective, partnered with Highwire’s community action committee, Helping Hands, to support Womankind, fka New York Asian Women's Center—an incredible non-profit working alongside survivors of gender-based violence. Together, we launched a donation campaign collecting food pantry items and household supplies to support Womankind's mission of providing emergency resources and bringing the rich, multidimensionality of Asian heritage to healing journeys. In honor of what’s possible when it comes to women-powered advocacy, Cut Fruit Collective partnered with the talented illustrator Naomi Fuad to launch a special zine celebrating the AAPI diaspora: In Between Worlds. This short collection of words and art explores the spaces where language ends and feeling begins – peeling back the layers of memory, history, and culture. Like the silent act of love behind a bowl of cut fruit, the depth of our cultural connection isn't always easy to voice, but the feeling persists. We hope this zine inspires you and helps to name an emotion that you've always carried but may have felt untranslatable. Check out the zine below! Here’s to another impactful AAPI Heritage Month at Highwire. 🌸 Read the full zine: https://lnkd.in/eXK9Fnuv 

Have you registered yet? Join us on June 23rd while we unpack how B2B buyers are making decisions about your brand across channels. There is no funnel. It's a loop, nonlinear, AI-assisted, and driven by trust signals that form long before and long after a purchase decision. This session features Adam Schwartzman (SVP, Content), Alex Christian (SVP, Insights & Analytics), Bob W. Gohn (SVP, Integrated Marketing), and Stephanie Marton (SVP, Influencer Marketing) as they cover: → Why the linear funnel no longer reflects how B2B buyers discover and decide → What an ecosystem model looks like across brand, content, communications, and sales → How to build influence across earned, owned, paid, and AI-influenced channels → How to measure impact in a post-funnel world Built for CMOs and senior marketing leaders ready to evolve their strategy. June 23, 2026 | 12:00 PM ET / 9:00 AM PT Register now: https://hubs.li/Q04lbSyB0

We are thrilled to celebrate Yasmin Fouchong-Brown for being featured in PRWeek's Pride in PR. 🌈 Yasmin's work is deeply informed by her understanding of intersectionality and her commitment to making sure the voices and communities often left out of the conversation are seen and heard. That commitment is what drew her to communications and continues to drive everything she does at Highwire. This recognition is so well-deserved, and we thank Yasmin for bringing her passion, authenticity, creativity, and advocacy to our industry, clients, and Highwire community every day.   Read her full feature here: https://lnkd.in/euBjYg-i #PrideInPR #PRWeek #Highwire

Happy Pride Month! 🏳️🌈 At Highwire, we strive every day to bring our value, #InclusionAlways, to life. Our Pride is reflected in the work of our Here & Queer ERG, the voices we amplify, the partnerships we foster, and the opportunities we create to learn, grow, and strengthen our allyship. We know that allyship is a journey, and we're committed to showing up with intention — not just during Pride Month, but all year long. Pride is a Promise. Here's how we’re keeping ours. 💜 #HighwireCulture #Pride

More than 35,000 healthcare leaders packed ASCO 2026 in Chicago last week and the energy matched the science. Our team analyzed traction of topics discussed; these key findings stood out: → RAS mutations that researchers wrote off as undruggable a decade ago drew standing ovations in plenary sessions. → GLP-1 receptor agonists showed up across dozens of oncology abstracts, a conversation that would have seemed premature just a few years ago. → AI got its own dedicated session track for the first time, a signal that it has moved from research curiosity to operating layer. If you're a medical communications lead or healthcare thought leader, check out the breakdown and data that backs it: https://hubs.li/Q04kcYhK0

CEO transitions are high-stakes communication moments, and most organizations underestimate them. Our new report, Passing the Torch, analyzed 50 leadership transitions on LinkedIn between 2023 and 2025. The findings are worth a read if you work in communications, are leading a team through change, or advise executives on how to show up in public moments. Spoiler: the best-performing posts were human, grounded in stories.  Our own Keri Toomey, EVP Professional Services, shared the research with Ragan Communications and PR Daily this week. Read the coverage and grab the full report at the link below. Thanks, Ragan, for the spotlight. https://lnkd.in/eN5yZgsp  https://lnkd.in/exVDANZh