The North Face

"Elite Climbers Compete at The North Face Climb Festival" Gripped Magazine "The one day one qualifiers saw some of the world's best go head to head up a 14-metre wall with no ropes. The North Face Climb Festival took place this past weekend at the Royal Docks in East London, bringing together some of the world’s top climbers, including members of The North Face athlete team. More than 35,000 free tickets were reserved online in the weeks leading up to the highly anticipated festival. The festival centres around a 14-metre-tall deep-water-solo wall suspended over the water, with multiple shoreline viewing areas capable of accommodating thousands of spectators. Today’s programme featured the qualifying rounds under sunny skies, with climbers including Shawn Raboutou and Molly Thompson-Smith competing. Away from the competition, the festival featured workshops, athlete talks and film screenings. Alex Honnold and Brooke Raboutou led a bouldering workshop, while alpinist Fay Manners hosted a session on building your own climbing route. Stefano Ghisolfi introduced a screening of 4x9Bs, documenting his 2025 ascents of The Full Journey, Sleeping Lion, Neanderthal and Ratstaman Vibrations, all graded 9b (5.15b). The competition field also included several popular YouTube creators, including Emil Abrahamsson and parkour brothers Ben and Toby Segar." Brandon Pullan https://lnkd.in/ddQrVcYu

"The outdoor industry's appetite for extreme content has never been greater—but what changes on expeditions when adventure becomes content?" Field Mag "There is a telling moment in The North Face’s latest mountaineering documentary, Trango. As Christina Lustenberger, Jim Morrison, and Nick McNutt make an attempt to ascend the film's namesake 20,623-foot Pakistani peak, they observe an avalanche roar down from the vertiginous upper glacier and cascade off a cliff towards a gully in the direction of several members of the support team. Thanks in part to the growing prestige of the outdoor documentary genre, content creation has increasingly become part of elite athletes' sponsorship packages. Free Solo won Best Documentary Feature at the 2019 Oscars, and this January, 6.2 million people tuned in live to watch Alex Honnold climb the 1,667-foot Taipei Tower without ropes in Netflix's Skyscraper Live. It can feel strange and antithetical, in a sport renowned for its purist, dirtbag ethos, to have such spectacles consumed by vast audiences." Field Mag https://lnkd.in/gFgJ5U9Q

We're proud to be featured in this year’s Disability:IN Consumer Market Report for our Universal Collection. The report reinforces the fact that the disability consumer market is not a niche audience, it's a growing consumer segment. These collections are standout examples of working to create more inclusive, accessible experiences for all. Shop the Universal Collection: http://spr.ly/6044BDY7Qr Read the full report: http://spr.ly/6046BDY7Qp

The North Face's Summit Series™ Pacesetter 3" Shorts have captured attention after Her Royal Highness The Princess of Wales was photographed wearing the style during her remarkable completion of the National Three Peaks Challenge in support of The Royal Marsden Cancer Charity.   Designed for moving fast in demanding mountain environments, the Summit Series™ Pacesetter 3" Shorts are built with lightweight, moisture-managing fabrics and a streamlined fit to help athletes and adventurers stay comfortable when every step counts.   At The North Face, we believe exploration has the power to inspire. It has been inspiring to see so many people celebrating the outdoors and the resilience, determination and spirit embodied by this extraordinary challenge. https://lnkd.in/gK--MCRT Photo Credit: princeandprincessofwales/Instagram

Alex Honnold Named to TIME Magazine's Inaugural TIME100 Sports List. TIME named The North Face athlete Alex Honnold to the inaugural 2026 TIME100 Sports list, recognizing 100 of the most influential figures shaping the global sports landscape. "Alex Honnold is our modern-day Evel Knievel, with his death-defying feats bringing him world renown. The American rock climber rose to prominence when he scaled El Capitan in Yosemite National Park without ropes or safety gear in 2017—a feat featured in the Oscar-winning documentary Free Solo. In January, Honnold climbed the tallest building in Taiwan, a 101-story structure, for a livestreamed event on Netflix. The spectacle drew 6.2 million views in its first weekend, making it the third-most watched English-language program for the week on the streamer. When he was close to the top, Honnold—who began climbing at a gym in Sacramento at age 5—dangled off the side of the building. “No!!!!” a commentator screamed on the broadcast. “Why?!” On Jimmy Kimmel Live 10 days later, Honnold chalked up the terrifying move to “style points.” “You’ve just got to play a little bit,” he said. TIME Magazine Link to article - https://lnkd.in/exAthPfr

This week, we’re excited to welcome 29 new interns to the latest edition of the VF Corporation EMEA Internship Program – with 4 of them joining us at The North Face.   These talented individuals have joined teams across a range of functions in design, merchandising and marketing, bringing with them fresh energy, curiosity, and a hunger to learn.   At The North Face, we’re all about pushing boundaries and exploring new frontiers, and our interns are no different. We’re proud to be part of their journey as they begin to grow professionally, explore their interests, and contribute to a community that values creativity, inclusion, and innovation. We welcome to the TNF team. #VFInternshipProgram #TheNorthFace #LifeatVF

"The North Face and U.S. Ski & Snowboard announce apparel partnership." USA TODAY "The North Face will provide competition outerwear as well as base layers, accessories and bags for the federation's 11 disciplines through 2034 under a deal announced May 12. Athletes, coaches and staff will use The North Face gear at the Olympics and Paralympics, World Cup events, world championships and training camps, and many of the pieces will also be available online and at retailers." Nancy Armour "The next eight years, we've got a generational opportunity to really elevate and take our sports to the next level," Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard, told USA TODAY Sports. "To be working with a brand that is as accomplished and respected as The North Face is a great opportunity for us. https://lnkd.in/d-a6Rqbu

The North Face Named Official Performance Apparel Partner of U.S. Ski & Snowboard Team The multi-year partnership equips America’s top winter athletes at the next two Olympics & Paralympics - in the French Alps in 2030 and Salt Lake City in 2034. Under this new partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines, including the Stifel U.S. Ski Teams: alpine, cross country, freeski, freestyle moguls, freestyle aerials, nordic combined, Para alpine, Para nordic and ski jumping; the Toyota U.S. Para Snowboard Team and the Hydro Flask U.S. Snowboard Team. Athletes will wear The North Face gear during World Cup events, World Championships, national events, official training camps, and the Olympic and Paralympic Winter Games through April 2034. #NEVERSTOPEXPLORING

The Olympic U.S. Ski and Snowboard Team's Apparel Is Getting a Makeover by The North Face." Rolling Stone "The outdoor brand just announced an eight-year partnership with USSS — and unveiled a stylish consumer collection coming in the fall. Just like the broader fashion world, ski and snowboard clothing has seen a return to early Oughts styles in recent years, with baggy pants, graphic hoodies, and tees slowly replacing minimal, tech-y gear. Now, that style has reached the sport’s summit. The North Face was just announced as the Official Performance Apparel Partner of U.S. Ski & Snowboard, bringing its signature streetwear-inspired look to the next two Winter Olympics.” We won’t see The North Face’s U.S. Ski & Snowboard kits on Olympic athletes until the 2030 Olympic and Paralympic Winter Games in the French Alps, but a commercially available collection inspired by the USSS gear will hit shelves in the fall of this year. The large collection includes hoodies, T-shirts, and even specialized bags for all your snow gear." Rolling Stone https://lnkd.in/gKNhvTp3

"The North Face to Outfit U.S. Ski and Snowboard Teams." WWD In the runup to the 2030 Olympic and Paralympic Games in the French Alps, The North Face has signed an eight-year partnership to become the official performance apparel partner of U.S. Ski and Snowboard. Under this new partnership, the company will provide competition outerwear for the national team athletes, coaches and staff in all 11 disciplines: alpine, cross country, freeski, freestyle moguls, freestyle aerials, Nordic combined, para alpine, para Nordic, para snowboard, ski jumping and snowboard. Athletes will wear The North Face gear during World Cup events, world championships, national events, official training camps and the Olympic and Paralympic Winter Games through April 2034, which will include the Winter Olympics in Salt Lake City, Utah. “Our brand promise at The North Face has always been to make the most desirable athlete-tested, expedition-proven products to push the boundaries of human potential. In line with this commitment, it is a true privilege to outfit the U.S. Ski and Snowboard team for the next eight years,” said Chris Goble, global brand president at The North Face. “Every single piece in this collection is designed with the uncompromising innovation required to support our winter athletes as they compete in the world’s most extreme conditions.” https://lnkd.in/gEAybQwa