TripleLift

Earlier this week, we partnered with Criteo to bring a taco truck to our friends at WPP in Chicago. Because why have lunch at your desk when you could have it… offsite. 🌮 🧡 And while we’re on the subject, if you're looking for an offsite commerce media campaign that really makes an impact, Criteo and TripleLift are the dream team — blending signals, supply, and creative to do just that. #SSP #AdTech #CommerceMedia #ProgrammaticAdvertising

We’ll spare you another “Pause” pun and just say this: If you’re looking for Brand Lift, don’t overlook Pause Ads. 👀 ⏸️ Ready to chat? We’re around: https://lnkd.in/geE5M28N #CTV #CTVAdvertising #SSP #AdTech

What’s the most memorable ad you’ve seen recently? 👀 This year at Cannes, we went around our suite asking this question — and a few others, of course. Darragh Lynch’s answer is a good one. Knicks fans would surely agree. 🏀 #AdTech #SSP #ProgrammaticAdvertising #DigitalAdvertising

You don’t need massive budgets to reach fans during American Football’s biggest event; smart targeting and great creative deliver incredible results without breaking the bank. 🏈 📈 Check out this piece in EMARKETER featuring TripleLift’s Prune Nouvion, Country Manager, France — it dives deep into an amazing campaign we ran with StackAdapt for Guess. Great work Prune and Thierry Adler! https://lnkd.in/gCPDyuKs #AdTech #SSP #ProgrammaticAdvertising #DigitalAdvertising #SportsAdvertising 

Don’t just buy around an event — build a strategy. 💡 That’s exactly what we did with Vodafone for the London Marathon. To measure impact beyond standard delivery metrics, TripleLift commissioned a post-campaign brand lift study with Cint. Check out the results below. Big thanks to Luke Taplin, Manon CLERY, and Maria Parratt from the TL team for this one! 🧡 Link: https://lnkd.in/gGurpcXW #EventMarketing #AdTech #ProgrammaticAdvertising #SSP

Pause. ⏸️ If you’re about to run the same old CTV playbook, it’s time to reconsider. Let’s chat about how to level up your next campaign with impactful creative designed specifically for CTV. 📈 📺 🖇️ https://lnkd.in/geE5M28N #CTV #AdTech #DigitalAdvertising #CTVAdvertising

The World Cup Final is just a few days away. ⚽ 🌎 This year’s tournament hasn’t just been fascinating on the pitch; it’s also been an interesting case study in digital advertising. Check out this piece from Adtech Today featuring TripleLift CEO Dave Helmreich, diving into how advertisers aren't simply buying moments during the event; they're building relevance across the entire fan journey. #AdTech #SSP #DigitalAdvertising #WorldCupAdvertising #ProgrammaticAdvertising

#TBT to this incredible client get-together at Royal Ascot. 👑 🐎 It’s not surprising that the team that helps you create memorable ad experiences can create memorable in-person experiences, too. 🇬🇧 Cheers to our UK squad. Here’s to many more adventures. #SSP #AdTech #DigitalAdvertising #UKAdvertising #DigitalMedia

Is scale just waste with better branding? 🤔 20% of programmatic traffic is flagged as invalid or low-value. That’s a pretty shocking stat. And if that doesn’t get you thinking more carefully about curation, we don’t know what will. TripleLift Research Director, Andrea Strum (Ravikumar) lays it all out below. Our latest report, The Gap in Modern Curation: Connecting Impact and Orchestration, is available now. Give it a read ➡️ https://hubs.li/Q04nRJQB0 #AdTech #SSP #Curation #ProgrammaticAdvertising #DigitalAdvertising

We’re in the thick of one of the biggest moments in sports — and advertisers are paying up to get in the game. ⚽ 💰 📈 CPMs are climbing, but clicks are telling a different story. What accounts for the gap? It's all in this piece from The Measure. Check it out; it’s worth the read. https://lnkd.in/g3u-bdGi #AdTech #SSP #DigitalAdvertising #WorldCup #ProgrammaticAdvertising