Excited to share that Plot raised a $10M round led by Camille Ricketts at XYZ Venture Capital and Dustin Moring at Mischief Ventures!
We're grateful to have Alexis Ohanian Sr. and the team at Seven Seven Six 7️⃣7️⃣6️⃣ continue to invest in Plot and excited to welcome Scott Stanford from ACME Capital.
For the past 1.5 years, we've been building the video intelligence layer to understand what's actually happening in social video.
Most of what people think, buy, eat, wear, and care about is showing up in videos now. Most of it never gets tagged.
We had strong conviction early on that the world had moved to video but the tools used to understand consumers hadn't made that shift.
What surprised us was how many different teams ended up needing the same underlying intelligence.
→ Community teams wanted to understand and engage their biggest fans.
→ Research teams wanted answers faster to hyper-specific questions.
→ Influencer teams wanted a better way to find creators, vet them, communicate, and track their ugc.
Today Plot is used by teams at Visa, PepsiCo, Fenty Beauty, Benefit Cosmetics, Canva, Mastercard, CAVA, lululemon, Yahoo, TurboTax, Dutch Bros, and many others.
ARR has grown 3.8x yoy. NRR is 132%. Almost all of that growth has come from inbound demand and word of mouth.
I've spent my entire career in social. First at Apple, then running an agency, and now building Plot. For years, the conversation was about proving social mattered.
What excites me now is what happens when social teams finally have infrastructure built specifically for them.
The next chapter is about building the agentic layer on top of it. Software that can actually do the work.
→ An analyst that can answer questions across millions of videos.
→ A community manager that helps identify, measure, and engage your biggest advocates at scale.
→ An influencer marketer that can source creators, vet them, and handle the operational work that slows teams down.
I've always believed the best technology gives people more time to focus on the part they're uniquely good at.
For marketers, that's creativity. That's the Plot bar.
Thank you to our customers, investors, and team for believing in what we're building.
We’re hiring across the board!