Director of Growth

Company Description

KilgourMD is one of the fastest-growing D2C beauty brands, with a portfolio anchored by our acclaimed scalp and hair serums, "The Prevention" and "The Treatment." We combine medical-grade formulation, high-growth brand momentum, and operational excellence to deliver results that resonate deeply with consumers. Now entering our next phase of growth, we are building a world-class Growth team to match our ambitions.

Role Description

As a Director of Growth , you’ll drive profitable acquisition growth across KilgourMD products. You’ll serve as the quarterback driving prioritization and execution across the full paid channel mix, including paid social, search, YouTube/online video, affiliate, creator/celebrity partnerships and offline (TV, audio, podcasts), working closely with agency partners to plan, prioritize, and deliver results within CPA and payback/LTV guardrails. This role is highly cross-functional and collaborative.

You’ll work closely with agency partners and creative strategists to drive forward new customer acquisition for KilgourMD. You’ll have a strong performance creative orientation and will direct a high performing and scalable creative pipeline to provide our paid channels with an ample volume of assets to fuel performance.

Reporting into the Head of Digital and Growth, this is both an individual contributor and a leadership role on KilgourMD’s Growth team that will have dotted line oversight of agency partners.

Key Responsibilities

• Own portfolio performance outcomes, driving growth within CPA guardrails and LTV-based benchmarks.
• Quarterback the full paid channel mix (paid social, search, YouTube/online video, affiliate, partner/endorser investments, offline), partnering with channel managers to set goals and priorities, unblock execution, and improve results.
• Fuel creative-led growth by optimizing a creative testing engine that produces hundreds of net-new assets per month across in-house, UGC, agency, and external resources, and working closely with internal teams to drive high output at high quality.
• Establish and refine quarterly roadmaps for channel focus, testing priorities, and where the team should invest time, dollars, and effort—then iterate based on learnings and performance data.
• Monitor performance daily across KPIs using tools like Triple Whale, Hex, and channel platforms; identify drivers, proactively flag anomalies, and recommend corrective actions quickly.
• Serve as the owner of paid conversion metrics and constantly identify, size and advocate for new opportunities to drive CVR gains across the full funnel, from ad to checkout.
• Drive improvement in our performance asset creation process, review SLAs, and bottleneck removal to maintain high creative throughput.
• Become an expert in our marketing and data stack and collaborate closely with the Growth Analytics team to develop improved performance measurement – through both the buildout of new tools as well as the application of incrementality principles to run tests and experiments.
• Partner with Finance on payback analysis, pricing strategy, financial forecasting and monthly reconciliation (credits, billing issues, accrual accuracy)

Required Experience & Skills

• 6 - 8 years of proven experience driving performance marketing at scale, including ownership of budgets within paid marketing programs with 8-to-9 figure annual spend budgets, and 8-figure paid social budgets specifically.
• Experience in early-stage startups or high-growth eCommerce.
• Deep “hands on keyboard” experience and spend ownership responsibility as channel manager in previous roles, with strong expertise in paid social.
• Strong creative judgment and a track record of deftly balancing brand and performance considerations to scale creative output without sacrificing quality.
• Ability to operate as a cross-channel integrator: comfortable going deep in platforms and data (even if you’re not the day-to-day channel owner) and partnering effectively with specialists.
• Clear communicator (both written and verbal) with and ability to work effectively across junior and senior stakeholders alike.
• High analytical fluency and comfort in self-serve diagnosis (Triple Whale and paid platform data); ability to translate insights into clear action plans.
• Strong experimentation and funnel/CRO mindset with a deep understanding of how landing pages, funnels, and lifecycle work together with paid media.
• Familiarity with incrementality and measurement approaches (use of frameworks/tools like Haus a plus).

Bonus Points For

• Experience promoting subscription heavy products (like supplements).
• Demonstrated ability to use AI to create leverage in creative development workflows, insight generation, iteration speed, or operational throughput.

What We Offer

• Competitive salary & benefits.
• High autonomy, high-impact environment.
• Fast learning curve with direct Executive exposure.
• Flexible work schedule and remote-first team.

If you're excited about combining consumer psychology with tangible commercial impact, we’d love to hear from you.