Designing Trust in Healthcare with Hims & Hers

I cannot believe the day is here! Since December, the Cuready team has been working with Prisma to bring our refreshed branding, messaging, and website to life. Cuready is a company built buy a clinician, with a team of amazing, passionate, and hardworking clinicians/recruiters who work to serve clients by providing healthcare staff of the same caliber. Prisma saw right to the heart of this mission and truly brought it to life. A huge thank you to all members of the Prisma team who put in their time and talents to work to help take Cuready to the next level!

A brand built for those who serve. We partnered with CentralSquare to create a Hero-Grade identity grounded in research and designed to perform in the moments that matter most. The result is a bold, human brand system built for duty. Read More: https://lnkd.in/edbj9iDT

A lot of healthcare brands struggle with one thing most people overlook: How do you look modern without losing trust? That question inspired this LUNARX brand identity concept. I wanted the brand to feel: • Clean but not sterile • Premium but still approachable • Modern without looking overly complicated The logo combines a crescent moon and capsule shape into one refined symbol to represent wellness, healthcare, and innovation in a simple visual form. But the real goal was not just creating a logo. It was building a complete identity system that works consistently across real-world applications: Clinic spaces, uniforms, packaging, delivery vehicles, digital accessories, and branded materials. Because strong brands are not remembered by one design alone. They are remembered by consistency. In industries like healthcare and pharmacy technology, people pay attention to details. The way a brand looks can influence how trustworthy, organized, and reliable it feels. That is why strategic branding matters. I enjoy helping brands turn ideas into identities that people can instantly recognize and connect with. Open to collaborations and brand identity projects. #BrandIdentity #HealthcareBranding

Care City is a health innovation test bed based in east London, working at the intersection of NHS services, technology, and community health. They test and scale new approaches to care in one of the most diverse and health-challenged boroughs in the country. We developed their brand identity: a visual and verbal brand that needed to communicate credibly to clinical professionals, technology developers, local authority partners, and community organisations simultaneously. That is one of the more complex multi-audience branding challenges we have encountered, and it is one we approached with real care. Health innovation branding has to carry both technical authority and genuine community warmth. The brand we built for Care City holds both. Read the case study: https://lnkd.in/exh4NBXb

One of the most common issues I see in beauty and wellness brands is not visual execution, but positioning clarity. The branding may look “nice”, but it doesn’t communicate: • who it’s for • why it costs what it costs • what makes it different And when that’s missing, even strong products struggle to convert. #branding #businessgrowth #wellnessbranding #design

Some of the most impactful brand work exists at the intersection of disciplines. Project M is a brand designed for premenopausal and perimenopausal women, a space that is often underserved and lacking thoughtful representation. The concept brings together two perspectives that are often treated separately. Modern hormone support and ancient Chinese medicine. Western structure and Eastern philosophy. Rather than positioning these approaches in contrast, the goal was to create alignment. A system where both can coexist and support the user experience in a more holistic way. That duality informed the entire identity. From visual language to tone and overall positioning. This is an early look at the brand. I will be sharing more of the design thinking and process behind it throughout the month. #womenshealth #branding #brandstrategy @joinprojectm

Bridging the gap between storytelling, connection and performance. We believe design is at the heart of great experiences. When it comes to the design of impactful brand experiences, increasingly we find that the best performing spaces are shaped by purposefully designed world building: all elements working cohesively in carefully considered ways. Brand environments as an on ramp to more conversations: connection and understanding. A narrative and system design practice existing at the intersection of art, science, business, and technology – creating an impactful and cohesive brand story with a focus on what matters most. So why not make it easier to create lasting memories for audiences to associate positive and lasting memories with your brand? Treating the design of your brand space as a holistic space with a compelling brand story at the centre. Originally presented for the WXO - World Experience Organization in London. Discover more here: https://lnkd.in/g5SWYPFB   #TogetherWeCreate #Pioneering #ExperienceDesign #Impact

Brands are becoming easier to build, and therefore believability is becoming far more valuable. An interesting shifts happening in marketing right now is how quickly brands can be created, and how much harder it’s becoming for them to feel genuinely distinct in your voice. The tools are evolving fast, the content production is faster than ever, the execution has become far more accessible. But the brands that people actually connect with still tend to have something deeper holding everything together. They possess a clear identity, a consistent point of view, a sense of intention behind how they communicate, grow, and show up. That’s increasingly where brand value is being built. This is a perspective from our founder, Bianca Ferreira, that’s been shaping many of our conversations at Maison Resonance recently: “Brands are becoming easier to build, but far harder to believe in. The ones people return to are the ones that still feel intentional.” It feels especially relevant in a time where visibility is abundant, but resonance is far rarer. Curious whether others working in branding, marketing, hospitality, luxury, or founder-led businesses are noticing the same shift? #BrandStrategy #LuxuryMarketing #MarketingLeadership #BrandBuilding #FounderLed

People are mistaking moments for brands. A clever post. A viral reel. A trending hook. A spike in impressions. All great. But let’s be clear about one thing: 𝗠𝗼𝗺𝗲𝗻𝘁𝘀 𝗯𝘂𝗶𝗹𝗱 𝗲𝘆𝗲𝗯𝗮𝗹𝗹𝘀. 𝙏𝙝𝙚𝙮 𝙙𝙤𝙣’𝙩 𝙗𝙪𝙞𝙡𝙙 𝙢𝙞𝙣𝙙𝙨𝙥𝙖𝙘𝙚. And today, if you’re 𝗻𝗼𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗺𝗶𝗻𝗱𝘀𝗽𝗮𝗰𝗲, you’re 𝗻𝗼𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗯𝗿𝗮𝗻𝗱. Here’s the problem: 𝘔𝘢𝘯𝘺 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴 𝘢𝘯𝘥 𝘣𝘳𝘢𝘯𝘥 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘴 𝘢𝘳𝘦 𝘰𝘱𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘭𝘪𝘬𝘦 𝘵𝘳𝘢𝘥𝘦𝘳𝘴. Chasing the next moment. The next spike. The next “𝘸𝘩𝘢𝘵’𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸.” But brands aren’t built in spikes. They’re built in memory. And memory doesn’t come from isolated moments. It comes from consistent meaning. Think about the brands you remember. Not the ones you saw. The ones you recall. They didn’t just show up in moments. They showed up with a point of view. Again. And again. And again. That’s what occupies mindspace. This doesn’t mean moments are useless. They matter. But only when they are: 👉 Anchored to a clear narrative 👉 Reinforcing a larger idea 👉 Designed as part of a sequence, not a one-off Otherwise, you’re just renting attention. Not building equity. The real question is not: “𝙒𝙝𝙖𝙩 𝙢𝙤𝙢𝙚𝙣𝙩 𝙘𝙖𝙣 𝙬𝙚 𝙘𝙧𝙚𝙖𝙩𝙚 𝙣𝙚𝙭𝙩?” It is: “𝙒𝙝𝙖𝙩 𝙙𝙤 𝙬𝙚 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙨𝙩𝙖𝙣𝙙 𝙛𝙤𝙧 — 𝙖𝙣𝙙 𝙝𝙤𝙬 𝙙𝙤 𝙤𝙪𝙧 𝙢𝙤𝙢𝙚𝙣𝙩𝙨 𝙗𝙪𝙞𝙡𝙙 𝙩𝙤𝙬𝙖𝙧𝙙𝙨 𝙩𝙝𝙖𝙩?” Because in the long run: 𝗘𝘆𝗲𝗯𝗮𝗹𝗹𝘀 𝗮𝗿𝗲 𝗿𝗲𝗻𝘁𝗲𝗱. 𝗠𝗶𝗻𝗱𝘀𝗽𝗮𝗰𝗲 𝗶𝘀 𝗼𝘄𝗻𝗲𝗱. And brands that own mindspace don’t chase attention. They command it. https://lnkd.in/dWr9TJSx #MarketingStrategy #BrandStrategy #BrandCommunication Mayank Saxena; Sam Sinha; Atri MarCon Private Limited (AM/PB Consulting)

Most brands don’t fail because of a lack of marketing. They struggle because there’s no clear system behind how the brand works. — With CLEO Aesthetic, the goal wasn’t just to launch a clinic. It was to build a brand that felt distinct, cohesive, and intentional — from day one. So instead of starting with campaigns or content, we started with clarity. Not treatments. But training your skin. That became The Skin Gym — a concept that shaped everything: • how the brand is positioned • how services are structured • how the space is experienced • how the brand communicates • how it shows up consistently across touchpoints — This is the role of a Brand Architect. To bring structure to ideas. To connect strategy with execution. To ensure every part of the brand works together — not in silos. Because when a brand is built this way, it doesn’t just look good. It connects, converts, and compounds over time. — If you’re building something and feel like parts of your brand aren’t fully coming together yet, I’m always open to a conversation. — #BrandStrategy #BrandArchitecture #BrandArchitect #CustomerExperience #Positioning #CLEOAesthetic #SkinGym