Doing more with less isn't just a goal—it’s a survival skill for independent agencies. One of our founding members, Ryan Ricci, recently broke down exactly how agentic workflows are changing the game. If you’re a lean, agile independent agency looking to scale your impact, Untapped Growth is built for you. We help you scale your media needs and maximize output without blowing up your overhead. Already in the collective? Let’s make sure you’re leveraging everything we have to offer. New here? Let’s talk about how we can supercharge your media delivery. Drop a comment below or send me a DM to see how we can support your growth. #IndependentAgency #AgenticWorkflows #MediaBuying #AgencyGrowth #UntappedGrowth
As the industry gathers at #Cannes next week, we're particularly excited about conversations with partners like Untapped Growth who are fundamentally reimagining how agencies buy, plan, and grow. In our latest Executive Dialogues video, PubMatic's Rajeev Goel and Untapped Growth's Ryan Ricci on what changes when agentic buying moves from automation to simplification: agencies consolidating from 15+ partners down to 4, reclaiming time from tactical work to drive strategic growth, and compressing the value chain. The future of the agency isn't faster media buying. It's strategic partnership. Watch here: https://lnkd.in/eGxF28RN #Advertising #AdTech #Programmatic #CannesLions