How type moves is such a beautiful and underrated part of motion design. When we partnered with the team at Tines on a recent video project for their Workflow event, we obsessed over this. The result: typography ran as a thread through the whole piece. Purposeful, but also playful. Words became a design element as much as the message, clearly associating the Workflow brand with the Tines main brand while feeling genuinely fresh and distinct from it. Little snippet below...see the full piece and read the story behind it here: https://lnkd.in/eHBBxc_s 📽️

To view or add a comment, sign in

Explore content categories