Microsoft Marketplace Doubles Sales Year Over Year with Partner Growth

There’s something really interesting happening with Microsoft Marketplace right now. It’s becoming less of a place where offers sit and more of the connective tissue for how partners find each other, build together, and make it easier for customers to buy in ways they can trust. This matters because growth in this chapter is coming from the quality of the ecosystem supporting the customer. Software companies bring the innovation. Channel partners bring the relationships, services, and local context. Microsoft Marketplace provides the commercial path at scale. Partners should pay attention to the FY27 priorities: expanding partner-led transactions globally, helping channel partners activate faster, strengthening co-sell, and improving how customers discover and move forward with the right solutions (not necessarily in priority order). Marketplace growth is Microsoft ecosystem growth. When we make the motion simpler and expand that simplicity to more markets, we're enabling partners to spend more time doing the work of helping customers get to better outcomes. Great read from Mira Ayad on what’s ahead: https://lnkd.in/eix-H4rF #MSMarketplace #MSPartner #MicrosoftPartner #Marketplace

Just read the latest Microsoft Marketplace FY27 update from Mira Ayad. My 4 takeaways: • Marketplace continues to grow fast — customers increasingly want to buy through the platforms they already trust. • AI success will come from ecosystems, not individual companies. • Marketplace is becoming a core growth engine for partners, not just another route to market. • If you don't have a marketplace strategy, you need one, check out our skilling pathways to get started. Lots of opportunity ahead for partners who can combine technology, services and expertise to help customers realize value from AI. 🚀 #MicrosoftMarketplace #MicrosoftPartners #AI

Red Hat & Microsoft’s strategic partnership just leveled up! 🚀 Microsoft’s expansion of multiparty private offers to Australia🇦🇺 , Japan🇯🇵 , and South Africa🇿🇦 is a major win for our shared ecosystem. Seamless Co-selling: Red Hat solutions and local partner services can now be purchased in a single Marketplace transaction. Maximize Budgets: Eligible purchases count directly toward our shared customers' Azure consumption commitments. Larger Deals: Marketplace transactions drive deals that are on average 85% larger than traditional sales motions. Together, we're empowering local partners and making it easier for mutual customers to buy through the local relationships they already trust. 🌍🤝 Fore more - https://lnkd.in/gtBRDdyY Garry Gray John Nelson Vincent Hardy Irving Y. Narumi Noriko Jenna B. Arun Karthikeyan Frederick Piliu Satoshi Kusanagi #RedHat #Microsoft #StrategicPartnership #MicrosoftMarketplace #CoSell #MPO

Innovation is global, but buying is local. That is the premise behind our latest expansion of multiparty private offers in Microsoft Marketplace to Australia, Japan, and South Africa. Across Asia, customers are moving quickly to adopt cloud and AI, but they do not all buy in the same way. Local relationships, procurement models, language, trusted advisors, and partner-led services all shape how technology becomes business value. Multiparty private offers are designed for that reality. They enable software companies, channel partners, and customers to come together in a single Marketplace transaction, combining software, services, and local expertise through the routes customers already trust. For software companies, this creates a simpler path to new markets. For channel partners, it opens a bigger role in Marketplace-led deals. For customers, it simplifies procurement and gives them access to more complete solutions built around their needs. This expansion is an important step in how we continue to grow Marketplace as a commercial platform for partner-led growth across the region. #MicrosoftMarketplace #MicrosoftPartners #AI #Cloud #Asia Jane Livesey Miki Tsusaka Vicki Batka MAICD Hiromi Oka Ben Davis Ryosuke Nagaiwa Sandy Gupta Steven Miller Stephen Boyle Mala Anand Mira Ayad Mason McCoy David Salazar Rodrigo Kede Lima Puneet Chandok Willy Cho Bhaskar Basu Johnson Qing Sharion Wei JinYu Jim Hawk Ahmed M. Dennis Cerasoli Ya Guo Joerose Tharakan Jaron Cohen Jessica Krol, MBA, PMP Ivan Gomez Kevin Wo Teniel Christie Ryan Gho Fabian Grote Andrew Smith Kelsey Gibbons John Hennessey Rachel Bondi Duncan Taylor Mark Leigh

Partner-led growth is entering its next phase, and Microsoft Marketplace continues to be a key driver of that transformation. 🚀 As AI adoption accelerates, customers are looking for integrated solutions that bring together cloud, AI, and trusted partner expertise—delivered through procurement experiences that align with how they buy in local markets. The expansion of multiparty private offers to Australia, Japan, and South Africa is another important step forward. For partners building cloud solutions, applications, and AI agents, this creates a faster path to new markets by leveraging established partner ecosystems and local expertise—without the complexity of standing up country-specific operations. For partners delivering cloud services, it provides another way to differentiate, deepen strategic co-sell relationships, and accelerate larger, higher-value customer engagements. Marketplace continues to evolve as more than a transaction platform—it’s becoming a strategic growth engine for partners looking to scale globally and capitalize on the AI opportunity. #MSMarketplace #MSPartner #MPO

Marketplace sales have doubled year over year for three consecutive years, reflecting a fundamental shift in how customers want to discover, buy, and deploy technology. As AI moves into production, success will depend on ecosystems—not just technology. In my latest blog, I share how we're investing in Microsoft Marketplace to help software companies, channel partners, and Microsoft grow together, simplify co-sell, and accelerate customer outcomes in FY27. We're just getting started, and I'm excited for what's ahead. Read more: https://lnkd.in/gGYniyve #MicrosoftMarketplace #AI #Partners #CloudMarketplace #CoSell #ChannelPartners #BusinessTransformation #MicrosoftPartners

The opportunity for software companies to scale globally has never been greater. In an insightful article, Marc Havercroft discusses how Microsoft Marketplace is assisting partners in accelerating growth, simplifying procurement, and reaching new customers through a platform that is increasingly becoming a preferred route to market. For partners across Australia and Asia Pacific, Marketplace is demonstrating its potential to: ✅ Unlock faster deal cycles ✅ Streamline enterprise procurement ✅ Enable co-sell opportunities ✅ Drive new revenue streams and geographic expansion As organizations continue their AI and cloud transformation journeys, Marketplace is emerging as a critical growth engine for both partners and customers. This article is well worth a read for any software company aiming to scale its business and maximize the value of the Microsoft ecosystem. Thanks, Marc, for sharing these insights. #MicrosoftMarketplace #PartnerGrowth #AI #Cloud #DigitalTransformation #ISV #PartnerEcosystem #CoSell #MicrosoftPartners #ChannelPartners

🚨 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁 𝗷𝘂𝘀𝘁 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝗸𝗶𝗹𝗹𝗲𝗱 𝗮 𝗰𝗼-𝘀𝗲𝗹𝗹 𝗺𝗲𝗰𝗵𝗮𝗻𝗶𝘀𝗺 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘄𝗲𝗿𝗲 𝘀𝘁𝗶𝗹𝗹 𝗹𝗲𝗮𝗻𝗶𝗻𝗴 𝗼𝗻🤯 If PRACR was your evidence for co-sell impact that evidence no longer works in FY27. As of July 1st, PRACR stopped functioning as a broad co-sell mechanism. I’m not afraid to say I told you so! This may upset some people who have been rejecting Marketplace over the last 3 years but…..here we are! Marketplace is now the primary way Microsoft recognizes partner impact at scale, through Marketplace Billed Sales automated, verifiable, no partner self-reporting required. Translation: if the deal didn't transact through Marketplace, it doesn't count toward co-sell. Full stop. 🤔 𝗕𝘂𝘁 𝗜'𝗺 𝗼𝗻 𝗣𝗔𝗟, 𝘀𝗼 𝗜'𝗺 𝗳𝗶𝗻𝗲. I'd stop you right there. PAL is solid for tracking influenced revenue and earning Partner Earned Credit as a services partner but it was never designed to prove software co-sell performance, and Microsoft's own rules for software creators make that distinction explicit. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗲𝗿𝗲 𝗣𝗔𝗟 𝗮𝗹𝗼𝗻𝗲 𝗹𝗲𝗮𝘃𝗲𝘀 𝘆𝗼𝘂 𝗲𝘅𝗽𝗼𝘀𝗲𝗱: 1. You can't clear the validation bar for Solutions Partner with Certified Software Designation on PAL data. Microsoft requires an actual published, transactable Marketplace offer. 2. The trailing-12-month revenue milestones that unlock Azure IP co-sell benefits run on Marketplace Billed Sales. PAL activity doesn't move that number. 3. The best partner-led incentives and marketplace rewards are gated to transactable Marketplace solutions only. 👇 𝗦𝗼….𝘁𝗵𝗿𝗲𝗲 𝗰𝗮𝗺𝗽𝘀, 𝘄𝗵𝗶𝗰𝗵 𝗼𝗻𝗲'𝘀 𝘆𝗼𝘂? 1. Already transacting through Marketplace? Good. The ecosystem is bending in your favor. Keep scaling. 2. Something's blocking you from transacting? This isn't a "someday" problem anymore. Map the gap now. 3. Been leaning on PRACR or PAL as your proof of impact? Neither holds up under FY27's rules. Time to rebuild the motion. This isn't Microsoft nudging partners toward Marketplace. It's Microsoft making Marketplace 𝘁𝗵𝗲 mechanism and that pressure only increases every year. 💬 𝗦𝗼 𝗵𝗼𝗻𝗲𝘀𝘁𝗹𝘆, 𝘄𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘆𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗿𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄? If you're not 100% sure, that's worth finding out before it costs you co-sell status. I’ll run a free GTM assessment that maps exactly where your gaps are against FY27 requirements. Reach out if you want eyes on it. FY27 is already on fire!!!!🔥 #WeTransact #cosell #PAL #FY27 #microsoftpartner #Marketplace #GTM

Microsoft quietly announced something big: PRACR is no longer a co-sell mechanism in FY27. If your co-sell motion was built around PRACR reporting, that motion no longer exists. Effective July 1st, Marketplace is the only path to co-sell credit at scale. Marketplace Billed Sales is how Microsoft now recognizes partner impact - which is a shift to a more transparent, automated, and verifiable transaction model. That means that if your deals aren't transacting through Marketplace, they aren't counting towards co-sell. Here's what to do with this. → Already transacting through Marketplace? Keep going. This works in your favor as the field shifts toward partners who are ready. → Have gaps preventing Marketplace transactions? This is urgent. Get with your team and map the path to transactability now. → Been relying on PRACR to demonstrate co-sell impact? You need a new approach. The evidence Microsoft recognizes in FY27 runs through Marketplace. Marketplace-first isn't a preference anymore. It's the mechanism. What does your Marketplace readiness look like?

‼️Microsoft SDC Partners‼️ This is a huge change to be aware of - PRACR is no more! The focus is 100% marketplace and your alliance/sales teams need to adjust to this! Make sure your registered for MCAPS Start for Partners happening this week (reach out to your PDM for details). #Microsoft #Partner #SDC #ISV