AI is reshaping the customer journey, and partner marketing has reached a new tipping point. In the latest Microsoft Partner blog, Heather Deggans shares why AI-powered marketing is becoming essential to partner growth, and how partners can use FY27 co-op investments and Partner Marketing Center Pro to build connected campaigns, personalize engagement, and improve marketing ROI. Read the blog: https://msft.it/6046a6ma8 #MSPartner
Microsoft AI Cloud Partner Program
Information Technology & Services
Redmond, Washington 259,558 followers
Empower every person and every organization on the planet to achieve more.
About us
The Microsoft AI Cloud Partner Program provides a comprehensive portfolio of investments for all partner business models, at every stage of maturity, from startups to independent software vendors, services to device partners. With program benefits that scale across the breadth of Microsoft AI Cloud solutions, including Microsoft Azure, Dynamics 365, Microsoft 365 and Security. Partners have access to product benefits, technical consultations, skilling and enablement, go-to-market investments, co-selling and incentives. In this channel we share Microsoft partner news, information, success stories, and resources empowering your business to do and achieve more.
- Website
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https://partner.microsoft.com/
External link for Microsoft AI Cloud Partner Program
- Industry
- Information Technology & Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, Washington
- Specialties
- Windows Operating System, Business Software, Microsoft, Microsoft 365, Office 365, Developer Tools, Business Leadership, Blogs, Windows Applications & Platforms, Cloud Computing, AI, Security, Business Applications, Microsoft Azure, and Modern Work
Updates
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Though AI technology may be developing quickly, it can't function without human guidance. Jason Woodrum, Vice President, Digital & Consulting Engagement at Ensono, explains how human-led fact-checking is still an integral part to using AI in work. Hear more from Jason: https://msft.it/6049a66L5 #MSPartner
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Customers are moving from AI adoption to secure, business-wide Frontier transformation, and partners are central to making that shift real. Nicole Dezen spoke with CRN about Microsoft’s FY27 partner strategy, the opportunity around Frontier Transformation, and new investments across capability building, go-to-market, co-sell, Marketplace, Partner Center, and agentic AI. Read more: https://msft.it/6042a66xy #MSPartner
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Cloud and AI growth are defining FY27 partner opportunity. The July Azure partner update highlights what partners need to know now, from Frontier Accelerate incentives to Microsoft Partner FY27 GTM Kickoff learning opportunities and resources designed to strengthen customer conversations across cloud, AI, and modernization. Explore what’s new: https://msft.it/6049vhdM5 #MSPartner
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SMB customers are ready to move from Copilot adoption to sustained AI value. In the final installment of the Copilot monetization for SMBs series, Erwin Visser shares how partners can guide customers through the Realize Value and Manage and Optimize stages, connecting Microsoft 365 Copilot Business, Copilot Chat, Copilot Analytics, agents, adoption services, governance, and managed optimization to measurable business outcomes. Revisit the blog for guidance on building a durable Copilot motion with SMB customers: https://msft.it/6045vhVav #MSPartner
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Customers are moving from AI experimentation to Frontier Transformation. In Judson Althoff’s FY26 reflection, customer stories across industries show what happens when organizations embed AI into core business processes, build agentic systems, strengthen security, and connect intelligence to measurable outcomes. For partners, this is the opportunity ahead: guide customers from pilots to production-ready AI with the platforms, governance, services, and expertise needed to scale. Read the blog: https://msft.it/6046vhw8p #MSPartner
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Sales through Microsoft Marketplace have doubled year over year. In FY27, we're building on that momentum with investments designed for partners to grow faster, reach new customers, and create more opportunities together. 🌍 Expanding partner-led transactions globally 🤝 Helping channel partners activate and scale faster 🚀 Strengthening co-sell to unlock larger opportunities and accelerate customer outcomes Read Mira Ayad's blog for a closer look at the Marketplace priorities shaping FY27: https://msft.it/6040vhTQk. #MSMarketplace #MSPartner
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The July Security partner roundup is here! 🔐 Explore the latest updates, incentives, and skilling opportunities for partners building resilient, AI-ready security practices in FY27, including extended Microsoft Sentinel promotional offers, Microsoft Purview data security updates, Microsoft Copilot and Microsoft Agent 365 insights, and key takeaways from MCAPS Start for Partners and Partner GTM Kickoff. Read the July update: https://msft.it/6041vCv9R #MSPartner
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George Swiger deals with uncertainty through the thought leadership of his global team in real time, whether that's over Teams or live. His team at NetApp trades information and education with each other to ensure they're equipped for anything. Hear more from George: https://msft.it/6046vCUBC #MSPartner
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Microsoft AI Cloud Partner Program reposted this
I am honored to be recognized among the Top 25 Channel Sales Leaders on the CRN Top 100 Executives list. Thank you, CRN, for this acknowledgement. This recognition reflects the incredible impact of the Global Channel Partner Sales organization and our partner ecosystem, over 500,000 partners worldwide. I’m grateful for our teams around the world whose dedication, innovation, and expertise continue to drive meaningful outcomes for customers and partners. https://msft.it/6046vCWO8
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