Programmatic buyers should not have to choose between high-quality data, curated audiences, and premium inventory. New audience packages in Microsoft Advertising’s Media Marketplace bring all three together. Build curated or custom segments using trusted data partners, then activate them across Microsoft and premium publisher inventory through the DSPs you already use. Available now. Learn more about how Microsoft Advertising is helping build a more open and valuable AI-powered advertising ecosystem: https://msft.it/6048vheuA
Microsoft Advertising
Advertising Services
Redmond, WA 63,910 followers
We help brands deliver results for the AI era.
About us
At Microsoft Advertising, we empower your business to grow in the AI era by providing innovative marketing solutions that help you reach new audiences. Our AI-powered tools are designed to elevate your advertising capabilities, so you can connect with premium audiences and maximize your ROI across proven inventory. From the moment customers discover your brand to when they make a purchase, we’re your trusted partner, helping you engage more customers across the AI web. Get started with practical guides and expert tips from our AI Web hub 👇 https://aka.ms/aiwebhub
- Website
-
http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Founded
- 1975
- Specialties
- Advertising Services, Online Advertising, Digital Advertising, Search Advertising, Search Engine Marketing, SEM, Generative Engine Optimization, GEO, and AI Web
Updates
-
When IKEA was looking to scale their advertising campaigns and reach new audiences, they turned to Performance Max. These AI-powered campaigns delivered, literally. They drove 215% more conversions (+311% conversion rate), bringing their ROAS to140%! You may be wondering if you can replicate similar success for the upcoming holidays. You can. And now is the perfect time to get started with Performance Max campaigns. Launching early gives your campaigns more time to learn, optimize, and perform when holiday demand peaks. Get inspired by the success of IKEA and Carat USA , plus explore tips for using AI-backed campaigns this holiday season: https://msft.it/6047v7OyX
-
What’s the third era of the internet and why is everyone talking about it? Jen Bullock Spies, Head of Agentic Commerce, explains what it is and who will win in this next phase of the internet and commerce. For marketers, this is like looking into a crystal ball to see what's coming next and how to prepare. Check out her predictions from this fireside chat.
Had a great conversation today with Stripe in NYC about Microsoft's perspective on agentic commerce and where the industry is headed. One idea that keeps coming up: we're entering the third era of the internet. The first was built for humans. The second for LLMs that can understand and generate information. The third is for agents that can take action. Commerce is being reshaped across each of these transitions. An implication I've been thinking about: in a world where AI has effectively infinite knowledge and can work on our behalf 24/7, we move beyond today's attention economy. Winning won't be about who buys the most impressions or creates the loudest marketing. Brands will increasingly compete on product quality, trust, relevance, and the experiences they deliver to people and their AI agents. It still feels early, but we're watching the next era of commerce being built in real time. Excited for what's next. #AgenticAI #AgenticCommerce #AI #Commerce #Payments
-
-
Less setup. Less maintenance. More time to focus on performance. Singapore Media Exchange simplified partner demand management with Microsoft Advertising, cutting campaign maintenance time by 70% and reducing setups by 80%. By replacing hundreds of separate configurations with a more streamlined demand structure, SMX made campaign management faster, cleaner, and easier to scale. Learn more about this success story➡️ https://msft.it/6043vFnjc
-
Understanding which grounding queries lead AI systems to cite your content was the first step. You can now understand how you compare against competitors, uncover content gaps, and identify the actions most likely to improve your AI presence.
🆕 We're excited to introduce 𝐓𝐨𝐩𝐢𝐜 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 in Microsoft Clarity, a new way to understand not just where your content appears in AI answers, but how much it actually shapes them. Traffic from AI converts at 3x the rate of other channels. Yet most teams still don't know whether their content is shaping those AI-generated answers or sitting on the sidelines. Topic Insights extends Citations by giving you a topic-level view of how your content contributes to AI-driven discovery. 💡 For each topic, you can now uncover actionable insights and recommendations across: → 𝐕𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: How often your domain is cited in AI responses and your share of authority → 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: How much of an AI answer is actually supported by your content → 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧: Which domains are cited alongside you and where they're outperforming you → 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Specific gaps and prioritized actions to strengthen your AI presence Ready to turn insight into action, and meet the AI-driven demand across content topics that matter most to your business? Learn more and get started 👉https://lnkd.in/eAEinPvs
-
-
Beat the holiday rush. Learn how to win holiday moments that matter most. Join our experts to get data driven insights and proven strategies for holiday success. July 16th | 3PM GMT Register today - https://msft.it/6041vIwzt
-
Travel Tuesday is one of the most competitive booking days of the year. Air Transat used it as a moment to send performance sky high. By launching AI-powered Performance Max campaigns ahead of peak season, the airline simplified campaign management, scaled bookings, and achieved 1,392% ROAS. Set live just a month prior to Cyber week, these campaigns contributed 23% of total revenue and nearly 26% of conversions during their busiest time of year. See how Air Transat built momentum before demand took off, and how you can apply a similar strategy: https://msft.it/6040vQPs2
-
High-intent searches. Stronger installs. Measurable growth. Superhuman used Microsoft Store Ads to reach people actively looking for writing tools, turning app discovery into downloads, engagement, and long-term value. By pairing prominent Store placements with post-install measurement, the team achieved 778% ROAS and brought cost per new user under $5. Check out the full story 👉 https://msft.it/6048vQPJq
-
The future of marketing starts before the click. AI agents are increasingly shaping recommendations, comparisons, and purchase decisions. Brands that aren't visible in AI systems risk being left out of the conversation. Hear Paul Longo's perspective on what marketers should do next. Read his full interview 👉 https://msft.it/6044vtiNy
-