Transforming CD-RAMA from Decline to Music Culture Hub

Music is one of the most underrated brand building tools in the industry. Per Sandell, VP of Product at Spotify, on how playlists like Rap Caviar have built their own cultural identity that lives far beyond the app and what brands can learn from that.

The Business Value of Background Music Goes Beyond Ambience 📈 For many businesses, music was once considered a finishing touch—a simple way to make a space feel more inviting. Today, that perspective is changing. As customer expectations continue to evolve, businesses are paying closer attention to every detail that shapes the in-store experience. Background music has become one of those elements. The right music helps create a consistent atmosphere, reinforces brand identity, and contributes to a more memorable customer journey. Without a clear strategy, music often depends on personal preferences or manual playlists, resulting in an inconsistent experience across different days, shifts, or locations. A structured approach allows businesses to align the atmosphere they create with the experience they want customers to remember. This is where technology is making a difference. Rather than treating music as something to simply "play," businesses are beginning to manage it as part of their operational and customer experience strategy. At Velodiva, we believe music should work alongside your business objectives. Our platform is designed to help businesses across hospitality, retail, fitness, and other commercial spaces create a more consistent, professional, and engaging audio experience. Because great customer experiences are not built by chance—they are designed, and music is an important part of that design.

"For the first time, premium production music can sit directly inside a system that evaluates it against a brand’s own sonic identity. Not taste first. Not random search first. Not licensing first. Identity first. That is the shift."

Lightspeed Reverb Integration How Can Lightspeed Reverb Integration Help Music Retailers Streamline Multi-Channel Sales? The music retail industry has changed significantly over the past decade. Customers no longer rely solely on visiting physical stores to purchase guitars, keyboards, audio equipment, or musical accessories. Today, they expect to browse products online, compare prices, and place orders from specialized marketplaces like Reverb while still enjoying the convenience of local retail stores....

There’s a fascinating shift happening in the music industry that I believe many people are still overlooking. Brand building is no longer about the artist, the audience, or even the music itself. It's about creating a harmonic ecosystem where perception, authenticity, and scalable emotional resonance intersect. The strongest brands don't simply release songs—they cultivate an adaptive identity framework that continuously redefines audience expectations while preserving strategic originality. Success emerges when sonic consistency meets narrative elasticity, allowing every interaction to become a value-generating touchpoint. In this context, streaming numbers are merely surface indicators of a much deeper brand synchronization process. The future belongs to artists who understand that cultural momentum is not created through visibility alone, but through multidimensional relevance across evolving attention landscapes. When purpose, sound, and perception align, brand equity becomes self-sustaining, independent of traditional marketing cycles. Curious to hear how others see this evolution. #MusicIndustry #BrandStrategy #Marketing #Innovation #PersonalBranding #CreativeEconomy

Today's consumers have access to more choice than ever before. More brands. More products. More platforms. Yet some of the strongest retail experiences aren't built around offering everything. They're built around selecting the right things. That's what makes concept stores like O'Five interesting. By bringing together a carefully curated collection of international lifestyle brands, the experience becomes less about navigating endless options and more about discovering products that fit within a defined point of view. The same principle applies to sound. Effective music strategies aren't built on playing more music. They're built on selecting the right music for the environment, audience, and brand identity. Because whether it's fashion or sound, curation often creates more value than abundance. ________ #sketchentertainment #soundstrategy #retailexperience #brandexperience #sonicidentity

🎵🌍 Environmental Background Music Market is Projected to Grow at a Strong CAGR Through 2034 Download Free Sample Report @: https://lnkd.in/g4qriWVX 🌍 Global Environmental Background Music Market Expected to Witness Strong Growth Through 2034 💰 Market Size & Growth Outlook: The global #EnvironmentalBackgroundMusicMarket is projected to grow at a strong CAGR during the forecast period, driven by increasing demand for enhanced customer experiences, rapid expansion of commercial spaces, and the growing adoption of digital audio streaming solutions. 📊 Increasing demand for #BackgroundMusic, #CommercialAudio, #MusicStreaming, #DigitalSignageAudio, and #CustomerExperience is accelerating market growth. Retail stores, hospitality venues, healthcare facilities, and corporate offices are deploying customized background music solutions to improve customer engagement, brand identity, and employee productivity. 🌎 #NorthAmerica maintains its #LeadershipPosition in the market due to widespread adoption of licensed music services, advanced commercial infrastructure, and the presence of leading audio solution providers, while #AsiaPacific is experiencing rapid growth owing to expanding retail chains, hospitality investments, and increasing digital transformation across commercial environments. 🔹 #CloudBasedMusicStreaming accounts for the #LargestMarketShare, supported by centralized content management, scalable deployment, and real-time playlist customization. 🔹 #RetailStores remain the dominant end-user segment due to the increasing focus on enhancing in-store customer experiences and strengthening brand engagement. 🔬 Technology Transformation 🔹 #AIPoweredMusicCuration enabling personalized playlists based on customer demographics and behavior. 🔹 #CloudAudioManagement supporting centralized control and multi-location music scheduling. 🔹 #SmartCommercialAudio integrating background music with digital signage and IoT-enabled business environments. Top Companies ➣ Mood Media ➣ QSIC ➣ SOUNDTRACK YOUR BRAND USA, INC. ➣ Rockbot ➣ imagesound Group ➣ PlayNetwork ➣ NSM Music UK ➣ Easy On Hold ➣ Pandora ➣ Spotify ➣ Apple ➣ Amazon Music ➣ TuneIn ➣ SOUNDMACHINE ➣ Custom Channels ➣ Kasimu Chile ➣ Auracle Sound Ltd. ➣ Paul Ope ➣ TouchTunes ➣ iHeartRadio ➣ Deezer ➣ Qobuz ➣ Napster Corp. ➣ 7digital ➣ Alibaba Group ➣ Tencent Music entertainment Group ➣ Bose Professional ➣ HARMAN Professional Solutions India & APAC #EnvironmentalBackgroundMusicMarket #BackgroundMusic #CommercialAudio #MusicStreaming #CustomerExperience #RetailTechnology #Hospitality #DigitalAudio #SmartRetail #BusinessMusic

The funds that were buying catalogues in 2021 are now selling. That is not a correction. That is a maturing asset class. Iconoclast is in sale talks at around $500 million. Crescendo is in discussions with Litmus Music, backed by Carlyle. Anthem, which holds rights to Rush and Timbaland, is also on the market. Three mid-market catalog funds in motion at the same time is not coincidence. It is a secondary market forming. The first wave of catalog acquisitions transferred assets from artists and estates to specialist funds. This second wave transfers them to scaled institutional capital with longer deployment horizons and lower return requirements. Prices re-rate upward each time that happens. One number cuts through the optimism. Distrokid asked for at least $2 billion. No buyer has matched that figure. A distribution business without owned catalog, however strategic its infrastructure, is not trading at the same premium as the rights themselves. The market is liquid. It is not undiscriminating. For catalog owners watching this: the window is open, but the buyers now have reference points. They know what comparable assets traded for last quarter. Is your price anchored to what the market will pay today, or to what you read in 2022? https://lnkd.in/enGFftFR #MusicDeals #CatalogAcquisition

Retail music should respond to how the space is used. A store is not just a place where music plays. It is a working environment, a brand environment and a customer journey happening at the same time. That means the music has to do more than sound good. It needs to feel right in the room. The right track can still feel wrong if it is too loud, too quiet, too intense or badly supported by the speaker system. A quiet Monday morning does not need the same energy as a busy Saturday afternoon. A premium appointment does not need the same feeling as peak trade. This is where strategy matters. A strong retail music strategy gives the brand a clear sound, then controls how that sound behaves across the day. It considers energy, volume, timing, customer pace, team comfort and the reality of the store. Music strategy is not just about selection. It is about making the sound work in the space. Read more / explore the thinking: https://lnkd.in/eQwK7-hb #Retail #BrandExperience #RetailDesign #Atmosphere #CustomerExperience