Are you letting high-intent visitors slip away, or are you turning behavioral insights into your next big conversion? With Google Analytics, creating remarketing audiences is seamless. Build lists tailored to your marketing objectives, like users who added to a cart but didn’t purchase for example, and customize your campaigns to meet your audience exactly where they are in their journey. 🔗 Create your remarketing audience: https://goo.gle/4agsb7N 🔗 Set up search remarketing: https://goo.gle/4fmxXbt
Google Analytics
Technology, Information and Internet
Mountain View, California 583,028 followers
About us
Stay on top of your data game with the latest news and product updates on Google Analytics, Tag Manager, and, of course, the Google tag itself! Get the scoop at g.co/marketingplatform. Want to take your tagging skills to the next level? Deep dive into our newest Google Tagging Tutorials series! These easy-to-follow lessons will turn you from a tagging novice to a pro in no time. Check them out → https://bit.ly/4d7VfxR
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g.co/marketingplatform
External link for Google Analytics
- Industry
- Technology, Information and Internet
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
Updates
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Google Analytics reposted this
🎯 Want to drive more growth from your budgets? At #𝐆𝐌𝐋𝟐𝟎𝟐𝟔, Gaurav Bhaya , VP of Ads & Analytics at Google, shared that measurement is arguably the biggest difference-maker in your ad performance. Navigating today’s complex landscape requires a modern measurement playbook to give your campaigns a competitive edge. Here are 3 pillars to help you strengthen your measurement strategy: 👇 📈 1. 𝐃𝐚𝐭𝐚 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡: Build your ground truth by connecting your data once using the now-universal Data Manager API, based on the standard IAB Tech Lab ECAPI. 🔬 2. 𝐂𝐚𝐮𝐬𝐚𝐥𝐢𝐭𝐲: Prove what is driving your business with Attributed branded searches (ABS) to link ad views to immediate brand search intent, and Qualified future conversions (QFC) to track follow-up signals and future sales up to six months in advance. 📊 3. 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭: Turn Google Analytics 360 into your cross-channel command center by bringing the open-source intelligence of Meridian directly into your reports to analyze performance across Google, TikTok, Pinterest, Snap, and more. Explore everything we announced by visiting Accelerate with Google: 👇 https://goo.gle/4u7Wuob
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Google Analytics reposted this
Google Marketing Live 2026-but make it 180 seconds. ⏱️ The big takeaway this year: The Gemini advantage is your business advantage. A few highlights (among many more) packed into our shortest recap yet: → 𝗦𝗲𝗮𝗿𝗰𝗵 𝗔𝗱𝘀: New ad formats in Al Mode and Al Brief. → 𝗔𝗴𝗲𝗻𝘁𝗶𝗰 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲: We co-developed the UCP to power the new 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗖𝗮𝗿𝘁. Customers can now shop seamlessly across Search, YouTube, Gmail, and the Gemini app. → 𝗡𝗲𝘅𝘁-𝗴𝗲𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲: Asset Studio is now powered by Gemini, Veo, Nano Banana, and soon, Omni. → 𝗔𝘀𝗸 𝗔𝗱𝘃𝗶𝘀𝗼𝗿: Your new, unified Al expert built directly into your Google Ads, Google Analytics, Merchant Center, and the Google Marketing Platform. For the full list of product announcements from Google Marketing Live, visit → https://goo.gle/4uqaElx 👇
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"Why do I have huge gaps in my data if consent mode is already turned on?" 🤔 If you're asking this, your setup might be fighting against you. If you're still manually blocking your tags, behavioral modeling stays unavailable—meaning you're accidentally hiding your own insights. Unblocking them lets consent mode do its job natively so you can patch those reporting gaps. This clean setup allows you to: 🚀 𝐑𝐞𝐜𝐥𝐚𝐢𝐦 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 by safely enabling behavioral modeling in Google Analytics. 📈 𝐁𝐨𝐨𝐬𝐭 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 by improving conversion modeling in Google Ads. Check out our quick breakdown to see how to adjust your settings and get the full picture → https://goo.gle/4nTI5L0
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𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠: Your new command center for modern measurement in Google Analytics 360 🎯 At Google Marketing Live, VP & GM of Ads Measurement at Google, Gaurav Bhaya walked through how we’re bringing Meridian — our open-source Marketing Mix Model — into Google Analytics 360. Soon, you’ll be able to: ✅ Bring together your first-party, cross-channel data and metrics signals in one place. ✅ Pinpoint what’s working: Measure causal performance to prove exactly what is driving your business and optimize your media mix. ✅ Forecast outcomes: Use predictive scenarios to guide smarter investments. And yes, this integration will be rolling out in GA soon. Deep dive into the latest update that gives your measurement a competitive edge → https://goo.gle/4tM3ebr #GML2026
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That feeling when things are clicking, tracked revenue is up and a campaign is crushing, but you have a hard time explaining WHY it worked and replicating its success. 🤔 In the AI era, guessing isn’t an option. Neil Patel explains his 3-pronged approach that actually works: 📶 𝗗𝗮𝘁𝗮 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵: Consolidate all of your data through Data Manager, where all sources connect. From there activate Google tag gateway to protect your signals. 📏 𝗛𝗮𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝘀 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀: Consumer journeys are complex and a sale isn't a single moment — it's a process. Having always-on ways to measure causality are key. 🔂 𝗔 𝘀𝗶𝗻𝗴𝗹𝗲 𝘃𝗶𝗲𝘄 𝗶𝘀 𝗮𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆 𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆: And that single view is our open-source MMM, Meridian, that paints one clear picture of performance to gain clarity on what’s truly working and to cut what isn’t. The future of measurement is here. Learn more about our latest Meridian x Google Analytics 360 update coming out of #GML2026 → https://goo.gle/4fjHIY3
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Making future budget decisions just got a lot easier. 🔮 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 accurate cross-channel budget forecasting with 𝐌𝐞𝐫𝐢𝐝𝐢𝐚𝐧 𝐢𝐧 𝐆𝐀𝟑𝟔𝟎: 📊 𝐌𝐞𝐫𝐢𝐝𝐢𝐚𝐧 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝟑𝟔𝟎: Forecast budget shifts with precision by bringing together your MMM, MTA, and Lift data in Google Analytics. 🎯 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐃𝐚𝐭𝐚 𝐈𝐦𝐩𝐨𝐫𝐭 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Gain a consolidated view of paid (Google and 3P channels) and organic performance across all channels, to provide a unified view of your performance. ✨ 𝐀𝐬𝐤 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 𝐢𝐧 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Ask Advisor in Google Analytics uses the latest Gemini models to help you unlock insights and drive ROI, directly within GA, simply through natural conversation. 𝐌𝐞𝐫𝐢𝐝𝐢𝐚𝐧 𝐢𝐧 𝐆𝐀𝟑𝟔𝟎 𝐢𝐬 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐟𝐨𝐫 𝐚 𝐬𝐦𝐚𝐥𝐥 𝐩𝐢𝐥𝐨𝐭. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 𝐢𝐧 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐨𝐮𝐭 𝐛𝐲 𝐯𝐢𝐬𝐢𝐭𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐇𝐞𝐥𝐩 𝐂𝐞𝐧𝐭𝐞𝐫 𝐚𝐫𝐭𝐢𝐜𝐥𝐞. For more on all of the announcements, check out → https://goo.gle/49fQu5r
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Google Analytics reposted this
The wait is almost over. We’re just 1 hour away from Google Marketing Live! 🚀 💻 Get a front-row seat to the future of AI-driven marketing. Join us starting at 8:45 AM PT. Don’t miss your chance to see the latest from Ads, AI, and YouTube! Register for #GML2026 and join us live: https://goo.gle/4dCRGkG
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Google Analytics reposted this
🚨 This is it! The 24-hour countdown to Google Marketing Live is ON! 🚀 Don't miss your chance to learn why the Gemini advantage is YOUR ultimate competitive edge, straight from the industry visionaries and Google leaders making it happen. 🔥 Catch the latest tomorrow and enjoy a preview made with Veo. Time is running out—secure your spot 👇 Register now to tune in to #GML2026: https://lnkd.in/dmxW-P4X
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Not sure how a budget shift will impact your bottom line? Stop guessing and start simulating with Scenario Planner in Google Analytics. 📊 Cross-channel budgeting allows you to see the big picture, helping you understand how your channels work together to drive conversions. Use Scenario Planner to: 📍 Simulate shifts: See how increasing or decreasing spend in one channel impacts others. 📉 Forecast KPIs: Predict how changes will affect your target revenue or lead goals. 🔄 Optimize media mix: Identify the most efficient way to allocate your remaining budget. Take the guesswork out of your next planning cycle. Learn how to get started → https://goo.gle/4uUswF0