The LEGO Group is one of the world’s most iconic brands. But how do you translate that classic physical play into modern digital cultural relevance? 🌏 I sat down with Freddie Liversidge, VP of Global Media Activation at the LEGO Group, to find out about the role YouTube plays in creating global impact and maintaining their incredible cultural impact. Want to assemble your own modern media strategy, brick by brick? Watch this session to learn more 👉 https://goo.gle/49U2hqv 📅 June 11, 10 AM BST #AccelerateWithGoogle #MediaStrategy #Marketing #Google #LEGO
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Google's source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.
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Marketers, the data is clear: AI isn't just changing how we search, it’s completely expanding what is 𝐬𝐞𝐚𝐫𝐜𝐡𝐚𝐛𝐥𝐞 🚀 One year after AI Mode launched in the U.S., it has officially crossed 𝟏 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐚𝐜𝐭𝐢𝐯𝐞 𝐮𝐬𝐞𝐫𝐬 𝐠𝐥𝐨𝐛𝐚𝐥𝐥𝐲 🌎✨ Here are 3 emergent trends you need to know: 🗣️𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐬𝐡𝐢𝐟𝐭𝐬: The average AI Mode search query is now 3X the length of a traditional keyword search. 📸 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐞𝐱𝐭: More than 1 in 6 queries are multimodal, with image inputs tracking as one of the fastest-growing types. 🔄 𝐃𝐞𝐞𝐩 𝐝𝐢𝐯𝐞𝐬: Follow-up queries are up over 40% month-over-month as users interactively refine their ideas. Discover the insights shaping the future of digital discovery in the full PDF👇
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Want to know the secret to diversifying across export markets profitably? 🌍 Eve Liu (International Growth Consultant, Google) and Mina Mi (Agency Development Manager, Google) highlight how China-based agency SparkX Marketing paired global expertise and Google AI to enable leading brands like WYBOT, Laifen, and Jackery to enter new markets and increase ROI. Read the full article here: https://goo.gle/4xgJwrh #ThinkWithGoogle #MarketDiversification #GlobalGrowth #ExportStrategy
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Are you actually a skilled marketer? 🤨 Data from a recent partnership between Mark Ritson and Ipsos reveals a brutal truth: 𝟕𝟎% 𝐨𝐟 𝐭𝐡𝐞 𝟏,𝟎𝟎𝟎 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 𝐭𝐞𝐬𝐭𝐞𝐝 𝐟𝐚𝐢𝐥𝐞𝐝 𝐚 𝐛𝐚𝐬𝐢𝐜 𝐞𝐱𝐚𝐦 𝐨𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐮𝐧𝐝𝐚𝐦𝐞𝐧𝐭𝐚𝐥𝐬, 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐫𝐞 𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐧𝐜𝐞𝐩𝐭𝐬. In our latest edition of Frontier CMO, Joshua Spanier sits down with Ritson to break down how frontier CMOs can couple the horsepower of AI machines with the strategic discipline of humans. The answer to your current marketing challenge doesn't live inside an LLM — it lives in the strategic reality of your next team meeting. Read the full article and watch the conversation👇 #FrontierCMO #CMOInsights #MarketingLeadership
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New stats just dropped! Cricket YouTube views went from 50B (mid-2024) to 190B in the 2026 season 🏏 For the play-by-play details, here’s the playbook 📎 goo.gle/WinFans #ThinkSports #SportsMarketing #YouTube #TheresOnlyOneYouTube #Marketing
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👋 Marketers, are you ready to apply the latest ads innovations to your campaigns? We’re moving past the buzzwords to deliver the knowledge you need to scale your business with confidence. From Asset Studio to new features in Demand Gen, the goal remains the same: connecting people with the businesses they need. Check out the latest updates from Google Marketing Live and learn how to use the best of AI, YouTube, and Search. ⬇️
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Are you mixing up agentic autonomy and automation? 🤖 In 60 seconds, Paul Remitz, the CEO of Omnicom Media Germany, shares his takes on: ✅ The danger of chasing efficiency instead of creating real value. ✅ Why AI will never solve for empathy and context. ✅ AI governance as the key to an agency's future. Watch his full take now 👇
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The magic isn't in the model — it's in the human imagination driving it ✨ At #GML2026, Joshua Spanier sat down with creative visionary Robert Wong and engineering lead Josh Woodward to explore a profound concept: the soul of AI. Here are 3️⃣ ways to lead with a "human-first" AI mindset: ✨ 𝐋𝐞𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐢𝐧𝐬𝐩𝐢𝐫𝐞 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭: Evaluate AI tools that give your team the agility to explore ideas, not just outsource the thinking. 👏 𝐀𝐬𝐤 𝐟𝐨𝐫 𝐠𝐫𝐞𝐚𝐭 𝐰𝐨𝐫𝐤, 𝐩𝐞𝐫𝐢𝐨𝐝: The tool itself doesn't matter. We must demand work that connects emotionally; the technology used shouldn't be what we celebrate — the work itself should be. 🏌️♂️ 𝐋𝐨𝐰𝐞𝐫 𝐭𝐡𝐞 𝐬𝐭𝐚𝐤𝐞𝐬 𝐭𝐨 𝐭𝐚𝐤𝐞 𝐛𝐢𝐠𝐠𝐞𝐫 𝐬𝐰𝐢𝐧𝐠𝐬: High pressure suffocates breakthroughs. Create low-stakes "sandboxes" where teams can play with tools like "AI Breakfast Clubs" to foster creativity without the weight of KPIs. Read the full article for more insights on the creative frontier 👇 #FrontierCMO #CMOInsights #MarketingLeadership
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What does the future of marketing look like? We found out at #GML2026 🏁 Joshua Spanier (VP, AI & Marketing Strategy at Google) taped a special episode of the Frontier CMO podcast on stage at Google Marketing Live, where Josh Woodward (VP, Google Labs) and Robert Wong (VP, Google Creative Lab) revealed a massive shift: AI is collapsing traditional marketing silos into a single, integrated growth engine. For CEOs and leaders, the message is clear: the era of sequential hand-offs is over. We are now in the age of the systems architect. Key takeaways from the stage: 🏃♂️𝟏𝟎𝐗 𝐬𝐩𝐞𝐞𝐝: AI-driven optimization is making manual coordination a thing of the past. 🛒 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐥 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠: The new Universal Cart removes checkout friction, making products instantly purchasable wherever they are discovered. 🛡️ 𝐁𝐫𝐚𝐧𝐝-𝐬𝐚𝐟𝐞 𝐬𝐜𝐚𝐥𝐞: Using tools like AI Brief scales creative assets while maintaining strict brand and legal compliance. The frontier isn't just about faster tech; it’s about a more creative, connected way to drive growth. Read the full breakdown👇 #FrontierCMO #CMOInsights #MarketingLeadership
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When the keynote speaker glitches, the AI version takes over. 🤖💥 Sean Downey (and AI Sean) just wrapped up #GML2026 with a clear message for marketers: “Our Gemini advantage is YOUR business advantage.” If you couldn’t catch it live, here are the 5 key takeaways from the stage: 🔍 𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡: The best ads are answers. Leaning into AI Max and Performance Max ensures your brand is the answer when intent peaks. 🛒 𝟐. 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠: Agentic commerce is officially here. Trust and discovery start with rich feeds—making Merchant Center your mandatory bedrock. 🎥 𝟑. 𝐘𝐨𝐮𝐓𝐮𝐛𝐞: Demand Gen is a brand-building powerhouse and performance engine, predicting customer desire by pulling signals from Search, Maps, and YouTube. 🎨 𝟒. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞: Google Ads Asset Studio is powered by our most advanced AI models to generate high-performing ads across every format at scale. 📊 𝟓. 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭: Nailing the basics compounds rewards faster than ever. Connect data sources in Data Manager, maximize signals with Google tag gateway, and measure true causality with MMMs like Meridian. Marketers are leading the charge on AI transformation. Let’s build what’s next. For more insights and all announcements from Google Marketing Live, check out our full guide: https://goo.gle/4fyGlVg #GML2026