Strategies to Revive an Underperforming Amazon Account

Last week, I shared how I saved a client from shutting down their Amazon brand. They went from bleeding cash to +40% revenue and +$50K monthly profit. Thought it’d be useful to share exactly how I pulled it off: 1. Main Image Test The product was a compact survival tent. The main selling point was how small it is to store in your backpack or next to your bed in case of emergency. But the original images were generic product shots. So I changed the main image to a hand holding the tent, showing its actual size.Our CTR tripled, allowing us to immediately gain organic rank and spend on core terms we were struggling to gain clicks from. 2. Launched a Multipack I noticed customers were buying multiple units. Amazon charges $5 fulfillment per unit, so 3 units = $15 in fees. By bundling 3 units together, the fee only went to $6 instead of $15. This multipack became 30% of sales and our margin $ increase was huge. 3. Focused PPC Strategy When I took over, the ad account was a total mess.  → They weren't targeting terms our competitors ranked for. → They weren’t using Top of Search on highly relevant terms.  → They were spending on terms that was generating $0 sales for a long time. I cleaned it up and reallocated the budget to high-intent searches. With this brand, we became the # 1 bestseller in our subcategory. The product went from being ignored to one of the company's top performers. I truly believe that struggling brands don't always need more resources. They need better visibility and the expertise to act on what the data's telling you. --- Hi I’m Chad Davis 👋 Follow me for tips on profitably scaling your brand on Amazon.

I've worked with countless sellers who jump on Amazon expecting instant sales at any price point. My advice? Slow down. Amazon isn’t a vending machine.  You can’t just throw in some ads, slap on discounts, and expect consistent sales. Yes, ads, coupons, and discounts are part of the game.  But they’re not where you should start. Instead, Amazon operates like a funnel.  Ads might bring customers to your listing, but what converts them—and keeps them coming back—are fundamentals: a strong listing, a high-quality product, and exceptional customer experience. So before you burn money on PPC or discount stacking, ask yourself: 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗿𝗼𝗰𝗸 𝘀𝗼𝗹𝗶𝗱? Here’s the 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗹𝗲𝘀 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 𝗙𝗼𝗰𝘂𝘀 𝗣𝘆𝗿𝗮𝗺𝗶𝗱 I share with clients. It’s a step-by-step blueprint to build a sustainable Amazon business: 𝟭. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗟𝗶𝘀𝘁𝗶𝗻𝗴 𝗧𝗵𝗮𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝘀 ➤ Clear, high-quality images that showcase your product from every angle. ➤ Benefit-driven copy addressing customer pain points. ➤ Efficient fulfillment setup (FBA or FBM). ➤ Solid inventory management to prevent stockouts. ➤ Strong Buy Box strategy for consistent visibility. ➤ Optimized backend keywords and product titles for discoverability. 𝟮. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗖𝗼𝗿𝗲 𝗙𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝗳𝗼𝗿 𝗩𝗲𝗹𝗼𝗰𝗶𝘁𝘆 ➤ Prioritize inventory turnover for sales momentum. ➤ Refine pricing strategies to maintain Buy Box ownership. ➤ Improve fulfillment efficiency to cut costs and speed up delivery. ➤ Regularly enhance your listing quality score to stay competitive. 𝟯. 𝗔𝗱𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗿𝘀 𝗳𝗼𝗿 𝗦𝘁𝗲𝗮𝗱𝘆 𝗚𝗿𝗼𝘄𝘁𝗵 ➤ PPC bid automation for smarter ad spending ➤ Conversion rate analysis to identify bottlenecks. ➤ Keyword optimization for high-intent traffic. ➤ Rapid suppression issue resolution to avoid lost sales. ➤ Competitor benchmarking to outpace rivals. 𝟰. 𝗦𝗰𝗮𝗹𝗲 𝘄𝗶𝘁𝗵 𝗕𝗿𝗼𝗮𝗱𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗠𝗮𝘅𝗶𝗺𝘂𝗺 𝗜𝗺𝗽𝗮𝗰𝘁 ➤ Multi-channel advertising campaigns. ➤ Seasonal sales strategies for peak periods. ➤ A+ Content to build trust and loyalty. ➤ Influencer partnerships and external affiliates. ➤ Pricing elasticity tests for maximum profitability. ➤ A/B testing images for higher click-through rates. 𝟱. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ➤ Track your KPIs religiously. ➤ Stay adaptable to Amazon's constant algorithm changes. ➤ Keep an eye on competitors and market trends. ➤ Invest in tools and education to stay ahead. So next time you think, "I need more ads," ask yourself: "Is my house in order first?" Get the fundamentals right, and growth will follow. If you're stuck, DM me—I’m here to help. Anything I missed? Drop it in the comments. 🚀

Everyone's asking the wrong question about Amazon advertising budgets. "Should I cut my ad spend during tough times?" Wrong question. The right question: "How can I outmaneuver competitors who are cutting theirs?" I see this pattern repeating in every economic downturn. Some brands panic and slash budgets. Others see opportunity and lean in. Guess which ones dominate their categories afterward? Here's what most sellers don't understand about the PPC-organic relationship: Your ad spend doesn't just drive direct sales. It feeds Amazon's algorithm the signals it craves. Sales velocity, click-through rates, conversion data. Cut your ads, lose your rankings. Lose your rankings, lose your organic sales. Suddenly you're fighting for scraps instead of market share. But here's the opportunity everyone's missing: 1. When competitors pull back, advertising becomes more efficient. Less competition for keywords means lower costs per click. Your budget suddenly has more purchasing power. 2. Amazon rewards consistency and momentum. Brands that maintain visibility during soft periods often gain permanent advantages. Position improvements that stick long after spending returns to normal. 3. Keyword clustering reveals hidden opportunities. Instead of broad campaigns, group keywords by intent and theme. "Durability" keywords, "ease of use" keywords, "outdoor" keywords. This lets you reallocate budget based on what actually converts. 4. Track total return, not just ad return. Your advertising drives organic sales you can't directly measure. A 40% ACoS might be profitable when you factor in the organic lift. 5. Smart budget reallocation beats across-the-board cuts. Kill underperforming campaigns, double down on winners. Shift money from weak keyword themes to strong ones. Precision over panic. 6. Market positioning changes happen fast on Amazon. Rankings can shift within hours of budget changes. But they can also improve just as quickly when you press the accelerator. The brands thriving right now aren't the ones with the biggest budgets. They're the ones being most strategic with the budgets they have. While others retreat, they're studying competitor weaknesses and filling gaps. Building systematic approaches to keyword research and budget allocation. Treating advertising as investment in long-term market position, not just short-term sales. At GigaBrands.ai, we help brands optimize their advertising strategy for both immediate performance and long-term market dominance. Ready to turn budget pressure into competitive advantage? Book a strategy call from the link in my bio. P.S. Every recession creates tomorrow's market leaders. The question is whether you're building that position now or waiting for better times.

Every underperforming PPC account has the same root cause. The seller keeps repeating habits that data disproved months ago.   And that’s where performance starts to decrease.   Here’s what losing habits look like:   - “Set it and forget it” launches - Ignoring search term reports - Maxing budgets without validation - Only tracking ACoS - Targeting everyone to get volume - Letting creatives run for months - Hoping weak campaigns turn around   Winning accounts do the opposite:   - Monitor bids daily in week one - Mine reports for negatives + new winners - Scale only with proven ROAS - Track TACoS, CVR, CTR, not just ACoS - Use precise audience + product targeting - Refresh creatives every 2–4 weeks - Pause, analyze, reset when performance dips   Better habits → cleaner data → stronger decisions → predictable scale.   Follow Jonny Golding for more PPC strategy breakdowns. 🔁 Repost to help another Amazon seller upgrade their PPC habits.

Noticing that your Amazon channel is becoming unprofitable? 🤔   Adjusting your pricing strategy can be a powerful lever—but it’s crucial to approach it with a plan. 𝐒𝐭𝐞𝐩 𝟏: 𝐂𝐨𝐧𝐝𝐮𝐜𝐭 𝐚 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Begin by assessing where your product stands in the market:  1. Use Excel to list your unprofitable product alongside 5–10 competitor products with similar quantities.   2. Compare their prices and note the general price range for similar items (e.g., 12 oz or 16 oz). 𝐒𝐭𝐞𝐩 𝟐: 𝐌𝐚𝐤𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐫𝐢𝐜𝐞 𝐀𝐝𝐣𝐮𝐬𝐭𝐦𝐞𝐧𝐭𝐬 • 𝐈𝐟 𝐘𝐨𝐮’𝐫𝐞 𝐔𝐧𝐝𝐞𝐫𝐩𝐫𝐢𝐜𝐞𝐝: Gradually increase your price in small increments to avoid losing the Buy Box. If you lose it, simply revert to the previous price, regain the Buy Box, give it a few days to cool down, and continue increasing in small steps toward your target.   • 𝐈𝐟 𝐘𝐨𝐮’𝐫𝐞 𝐎𝐯𝐞𝐫𝐩𝐫𝐢𝐜𝐞𝐝: Pricing may not be the root issue. Instead, look into your advertising performance, conversion rate, COGS, & supply chain. 𝐒𝐭𝐞𝐩 𝟑: 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐀𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐋𝐞𝐯𝐞𝐫𝐬 • 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Refine your targeting to improve ad efficiency and boost conversion rates.   • 𝐑𝐞𝐯𝐢𝐞𝐰 𝐂𝐨𝐬𝐭 𝐨𝐟 𝐆𝐨𝐨𝐝𝐬: See if there’s potential to lower costs through economies of scale or alternative manufacturers.   • 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐞 𝐒𝐮𝐩𝐩𝐥𝐲 𝐂𝐡𝐚𝐢𝐧 𝐂𝐨𝐬𝐭𝐬: Identify any opportunities to cut expenses across your supply chain. Taking a comprehensive approach to profitability helps you avoid quick fixes like cutting ads, which can reduce visibility and hurt organic rankings.  Instead, focus on strategic adjustments for sustainable growth and profitability on Amazon. 📊💡 #Amazon #Pricing #profit #P&L #digitalmarketing  

These 3 Amazon PPC mistakes could be costing you thousands! If you’re spending on Amazon ads, there’s a high chance that at least one of these 3 mistakes is silently draining your profit. Last year, I audited 100+ accounts across many niches. Same patterns. Every time. Here are the most common mistakes, plus what you can do THIS WEEK to fix them and start making more profit: ❌ Mistake #1: Ignoring Placements Most sellers only change bids. That lets Amazon decide where your ads show. The result? Lots of low-intent Product Page clicks, weak CTR, no ranking lift. ✅ How to fix this: - Review placements weekly (small changes, not aggressive cuts) - Push placements toward the Top of Search or the Rest of search with placement bid adjustments, since most of the time, Product Page placements are killing your performance. - Watch these three signals: CTR improving, ACoS (ad cost of sales) decreasing, and better profits. 💡Quick case study: a Brand at ~$250k/month in sales had no placement adjustments. We shifted budgets towards Top of Search over a few weeks. CTR increased, ACoS dropped, and profits are up $5k/week - all without launching new campaigns! ❌ Mistake #2: Poor Negations Many sellers negate nothing… or they negate too much. They rely only on tools to negate their keywords. Tools help sometimes, but they don’t know your product like you do. And the real problem here is that every wasted click eats your budget. ✅ How to fix this: - Keep a living “Do-Not-Bid” list (Bank of Negations) per product in a simple Sheet - Pre-load new campaigns with known irrelevant terms (cuts waste from day one) - In discovery/ranking campaigns, negate your own brand keywords to protect budget The outcome: wasted spend drops, TACoS gets healthier, and refunds often fall because the wrong clicks stop happening. ❌ Mistake #3: One-Size-Fits-All Strategy I’ve never been a big fan of the same PPC strategy applied to every account. We know that copy-pasting setups you see online with no context can actually hurt you. Context is everything, as categories behave very differently from each other. And what worked for someone else might even kill your own brand. ✅ How to fix this: Tailor by category:  – Apparel → broader + autos to capture intent  – Supplements → lean into Subscribe & Save mechanics  – Toys → tighter keywords + seasonality planning Structure by intent lanes (rank, capture, defend, cross-sell) and measure each separately Iterate weekly - small, steady changes beat “big swings” In short, here’s my PAT framework to apply all this: P - Placements: analyze and optimize placements weekly.  A - Active Negations: maintain and use your Do-Not-Bid list T - Tailored Strategy: design for your category & goal (not someone else’s) What do you think about it? Are you making any of these mistakes? Do you have any other mistakes in mind other than these? Let me know your opinion in the comments section!

🚨 Amazon is not “set it and forget it.” Launch it. Automate it. Walk away. That’s not a strategy. That’s abandonment. And Amazon punishes passivity. What actually works? A full-funnel strategy. 🔹 Start with content. If your images, copy, video, and A+ content are weak, ads just amplify failure. Amazon’s own data shows higher-quality listings convert materially better, lowering CPC over time. Content isn’t branding fluff—it’s a performance lever. 🔹 Buy awareness. You don’t earn visibility on Amazon. You rent it. Sponsored video, display, and category placements build recognition before intent exists. This is how you stop competing only on price. 🔹 Own the search terms. High-intent keywords are an auction. If you’re not spending behind them, your competitors are. Bidding isn’t just about conversion—it’s about teaching Amazon who should win the sale. 🔹 Move shoppers into consideration. Comparison charts. Reviews. Social proof. Clear differentiation. Most brands fail here because they assume the product speaks for itself. It doesn’t. 🔹 Close the purchase. Clean PDP. Fast load times. Strong offer. No friction. Even small conversion lifts compound hard at this stage. 💡 The uncomfortable truth: this only works if you’re willing to invest before you see return. Amazon is not a launch channel. It is a managed growth system. Counterpoint: yes, a few brands get lucky with organic traction. But those wins are usually driven by off-Amazon demand or temporary category gaps. They’re not repeatable. They’re not scalable. And they vanish the moment competition shows up. 👉 If your plan is to list, hope, and optimize later, Amazon will eat your margin and hand the category to someone who showed up with a real strategy.

How we increased a client's Amazon sales by 317% by fixing these 5 PPC mistakes (... step-by-step breakdown) 1️⃣ Product ineligibility - Check if your product is eligible for advertising. Inventory issues, pricing problems, or not having the buy box can make it ineligible. 2️⃣ Paused products - Ensure you have enabled ads that can run. Sometimes products get accidentally paused. 3️⃣ Negative keywords - Be careful with negative phrase match keywords. They can accidentally eliminate important keywords. 4️⃣ Low bids - CPCs on Amazon generally increase over time. If your bids are too low, you'll stop getting impressions. 5️⃣ Keyword restrictions - Amazon sometimes prevents bidding on certain keywords it deems irrelevant to your product. Fixing these issues can revive your campaigns and boost your sales. At Emplicit, we've helped over 400+ eCommerce brands earn $550 million in sales through Amazon. We know how to handle Amazon PPC accounts front to back. Here's a quick video explaining these 5 reasons in more detail: