Establish your company among the best in the industry

With a history proudly spanning decades, the STAR Awards remains one of the highest honors in the technology and services space, recognizing commitment to outstanding innovation, leadership, and excellence.

Win a STAR Award for your industry

Winning a STAR Award is more than recognition, it’s an opportunity to elevate your brand, inspire your team, and showcase measurable impact in your field. Whether you're driving digital transformation, using AI to create measurable business value, or redefining customer success, this is your platform to lead by example.

Gain industry-wide recognition through press, social media, and TSIA conferences

Inspire others through STAR Case Studies

Celebrate success and keep your team motivated

Highlight your thought leadership with STAR Awards badges

Be featured in blogs, webinars, and podcasts

Strengthen brand reputation on LinkedIn and other professional channels

Important dates for TSIA’s 2026 STAR Awards program

April 2026

April 1, 2026 registration opens

Connect with your Member Success Manager to receive category instructions.

June 2026

Registration closes on June 26, 2026

Application submissions are due by July 31, 2026.

August 2026

Applications are reviewed by judges

TSIA Research Executives carefully review submissions.

October 2026

Recognition of winners and finalists

Award recipients receive a trophy, online recognition, and photo opportunity at Technology Services World 2026 in Las Vegas.

How to apply:

Your application process

Eligibility requirements:

You must have purchased a STAR Award through your Member Success Manager to submit an application.
STAR Awards can be purchased using either:

  • 2 Premium Credits
  • Or $4,500 USD

Step 1: Connect with the STAR Awards Team

Reach out to your TSIA Member Success Manager to initiate your submission. They will provide access to category instructions, eligibility details, and registration options.

Step 2:

Register for the STAR Awards

Complete your registration for the STAR Awards program. Registration is required before submitting your application and must be confirmed through your Member Success Manager. STAR Awards can be purchased using two Premium Credits or a one-time fee.

Step 3:

Prepare and submit your application

Develop your submission based on the award category instructions provided. Your application should clearly demonstrate your organization’s achievements, supported by measurable results, innovation, and impact.

Step 4:

Judging and review

TSIA Research Executives carefully review all completed applications. Judges evaluate entries based on innovation, execution, results, and relevance to the selected category.

Step 5:

Finalist and winner recognition

Finalists and winners are honored at a TSIA World conference. Award recipients receive a commemorative trophy, promotional assets, a press package, and high-visibility recognition across TSIA channels.

2024 STAR Awards categories

TSIA members may enter for a chance to win in any of the categories below that correspond with the research practices included in their current membership.

Innovation in Customer Portals that Improve the Digital Customer Experience

Research area(s): All research areas

This award recognizes a company that has embraced innovations that improve the digital customer experience. This award should highlight innovation in functionality, user experience, self-service for technical support, and business benefits of a customer portal, ideally embracing pacesetter practices such as mobility, video, AI, chat bots, personalization, and automation.

Excellence in Organization Convergence

Research area(s): All research areas

This award recognizes that a company has mastered the demolition of organizational silos and conquered the extreme organizational convergence challenges. 

Recognizing a company that has successfully pivoted from siloed pools for people to a centralized pool of talent. Embracing a customer-first culture through effectively delivering solutions based on the right person with the right skills and the right aptitude to meet the customer and company expectations for the designated body of work. It’s no longer professional services, customer success, managed services, support services work. 

Companies have truly embraced the model that the people are employed by the company, not a particular team, department, business unit or service line. This organization has found the balance between customer needs and employee needs. 

The workforce of the future is going to require solid resource management or workforce management capabilities. Finalists demonstrate exceptional leadership and innovation in breaking down the silos while fostering a culture of collaboration focused on a commitment to the “customer first” mindset, resulting in improvements in customer adoption, increased efficiency, and outstanding employee engagement. 

Innovation in Leveraging Analytics and Artificial Intelligence for Service Excellence

Research area(s):  Education Services, Managed Services, Professional Services, Support Services, Field Services

This award recognizes companies that excel in utilizing analytics and artificial intelligence to enhance operational efficiency, elevate service levels, and enrich the customer experience. Projects may involve the integration of AI technologies into existing operational workflows, and service levels, or the development of new AI-driven solutions aimed at optimizing customer experience. Emphasizing the transformative potential of analytics and AI, winning initiatives demonstrate a strategic shift towards prioritizing enhanced customer experiences over short-term return on investment. These companies focus on unlocking actionable insights from vast data sources to streamline processes and empower service teams to deliver exceptional support. The analytics project should have been conducted internally and may or may not have been embedded into products sold to customers.

Best Practices in Company Culture

Research area(s): All research areas

This award recognizes companies that have championed a strong organizational culture, where people feel a sense of purpose and belonging. A vibrant company culture is crucial for attracting top talent, driving innovation, and fostering social responsibility. This award highlights initiatives that go beyond mere rhetoric and instead, actively operationalize a workplace environment where all individuals feel valued and empowered. Case studies highlight tangible results by demonstrating a commitment to creating a workplace where employees can thrive and contribute meaningfully to business objectives. May include Diversity, Equity, and Inclusion (DEI).

Leveraging AI in Revenue Generation Workflows

Research area(s): Customer Growth and Renewal, Chief Revenue Officer, Customer Success, Offering Management

This award recognizes companies that have demonstrably amplified revenue through high-impact AI transformation. Successful case studies exhibit true AI implementation and share a framework to understand, prioritize, and develop capabilities that offer the greatest return on investment from leveraging AI to create effective sales materials, leveraging AI to prioritize sales opportunities, and using analytical models to assess revenue risks.

Leveraging Partners with XaaS Offer

Research area(s): Customer Growth and Renewal, Chief Revenue Officer, Offering Management

This award recognizes companies adept at driving XaaS revenues through partners. Companies address the needs of their channel through innovations such as inclusive risk-sharing, financial incentives, and co-creation of service offers. Despite considerable investments in partner training and incentives, motivating partners to sell XaaS offerings remains challenging due to differing perspectives between vendors and partners, a phenomenon TSIA terms the Partner Parallax. Finalists in this category show novelty in leveraging partners throughout the XaaS offer lifecycle.

Leveraging AI in Education Services

Research area(s): Education Services

This award recognizes companies with exceptional AI integration within education services. From content development, training delivery, and data analytics, AI has a transformative impact on reducing the time and costs associated with training related work activities, as well as driving an improved customer experience. Finalists exemplify a refined approach to AI integration, leveraging technologies such as machine learning, robotic process automation, large language models, and generative AI to propel their education services forward. This category showcases companies that lead the way in the usage of AI in the provision of educational content and services.

Best Practices in Aligning Sales and Customer Success

Research area(s): Customer Success

This award recognizes companies with a novel approach to cultivating trust and cohesion between their sales and customer success teams. By emphasizing shared goals and metrics, optimizing handoff processes, refining lead generation strategies, fostering seamless communication throughout the customer lifecycle, and capitalizing on upselling opportunities, finalists demonstrate a holistic approach to customer satisfaction. Companies showcase tangible results and well-defined protocols in aligning sales and customer success efforts, thereby ensuring sustained customer delight and loyalty.

Innovations in Knowledge Management

Research area(s): Support Services

This award recognizes companies with the best innovation in cross-enterprise knowledge management. Seeing the pivotal role of knowledge sharing, these companies foster a culture of openness among employees, ultimately empowering customers with high-quality self-service solutions. This involves novel approaches to collaboration, driving value creation, and operational efficiency. Finalists in this category leverage advanced technology infrastructure to enable seamless knowledge consumption and implement innovative search paradigms and formats to enhance accessibility and usability. Through a comprehensive approach, these companies exemplify excellence in leveraging knowledge as a strategic asset to drive organizational success and desired customer outcomes.

Innovative KPIs for Managed Services

Research area(s): Managed Services

This award recognizes companies with remarkable creativity in devising and implementing KPIs to effectively monitor, manage, and report on the performance of their managed services offerings. In an environment where managed services providers face the dual challenge of evolving service portfolios and shifting customer demands, finalists in this category stand out for their ability to innovate in measuring service excellence. With quantifiable evidence, these companies excel in continually refining service delivery processes. By pioneering novel approaches to KPI development and application, companies meet evolving client needs and market dynamics, setting a high standard for the industry.

Innovations in Creating Service Offers

Research area(s): Offering Management

This award recognizes companies demonstrating exceptional ingenuity in their service offerings, addressing evolving customer needs. Amidst prevailing industry trends, finalists in this category exhibit exceptional skill in simplifying and refining their offering portfolios to cater to dynamic markets. The standout companies are those that adeptly embrace cross-functional strategies, proactively address emerging customer challenges, and capitalize on nascent market opportunities. Moreover, they showcase pioneering initiatives with a keen focus on value propositions that drive transformative changes in offering management processes. By navigating the inherent complexities of technology product and service portfolios, these companies exemplify excellence in crafting compelling offerings that resonate, setting new standards of innovation in the field.

Leveraging AI in Professional Services

Research area(s): Professional Services

This award recognizes companies that have harnessed the power of AI to enhance