Key research themes
1. How does culture shape international and intercultural communication in global contexts?
This theme investigates the intricate relationships between culture and communication in international settings, emphasizing how cultural dimensions influence communication processes, the formation of intercultural competence, and the challenges posed by cultural diversity in global interactions. The theme matters because understanding cultural influences guides better communication strategies, reduces misunderstandings, and fosters cooperation in international relations, business, education, and sustainable development.
2. What role do strategic narratives and media constructs play in shaping international communication and foreign policy?
This research theme explores how media discourses, strategic narratives, and national identity constructions influence international communication and the formation of foreign policy preferences. It examines how states and media actors employ narrative frameworks to legitimize policies, manage public perceptions, and navigate power asymmetries on the global stage. This understanding is essential for scholars analyzing international relations communication, propaganda, and media imperialism, revealing how narratives reinforce or challenge geopolitical hierarchies and cultural dominance.
3. How do language, digital communication technologies, and intercultural strategies influence global communication accessibility and inclusion?
This theme focuses on the intersections of language policy, digital communication design, and intercultural inclusion in the context of globalization. It highlights challenges posed by linguistic dominance, multilingualism, digital tool adaptation, and institutional communication in fostering equitable intercultural exchange. The research informs approaches to enhance global accessibility, respect cultural identity expressions, and improve the inclusiveness of communication systems in education, institutional contexts, and transnational communities.