Media Management

The differentiation context has become central to sustainable brand success in highly competitive, saturated markets. This research examines the effect of the Unique Selling Proposition (USP) on brand building, particularly on brand recognition, positioning, equity, and loyalty. The research is based on popular theories of branding and strategic management and asserts that the USP is a strategic tool for shaping consumer perceptions and brand identity. The discussion points out that effective, wellpresented USP results in brand salience and creates unique associations and emotional connections with consumers. Moreover, the ongoing provision of the given value will enhance trust, preference, and loyalty. The research finds that USP is not merely an advertising idea but it is one of its core strategic resources, which increases the brand loyalty and competitiveness in the volatile market environment over the long term.

Статтю присвячено психолінгвістичному аналізу мовлення жіночого персонажа Бет Енн Стентон у кіносценарії телесеріалу «Why Women Kill» (2019) М. Черрі. Метою дослідження є встановлення системних кореляцій між лексико-семантичними та синтактико-стилістичними засобами мовлення персонажа й архетипними характеристиками Годувальниці за класифікацією 45 архетипів В. Л. Шмідт. Методологічну основу становить інтеграція психолінгвістичного дискурсивного аналізу, медіанаративної лінгвістики та архетипної теорії персонажів. Матеріалом слугує корпус із 317 контекстуалізованих діалогових одиниць, вилучених методом суцільної вибірки з повних транскриптів кіносценарію першого сезону. Застосування описового методу, контекстуального аналізу та методу кількісних підрахунків дозволило виявити 56 лексико-семантичних і 47 синтактико-стилістичних одиниць, реалізованих у 103 словоформах, що демонструє стилістично диференційований мовленнєвий профіль персонажа. Серед лексико-семантичних засобів домінує евфемізм (21,43%), що виконує функцію захисного семантичного пом’якшення травматичних реалій у кількох тематичних сферах: смерть і хвороба, сексуальність, фінансові труднощі. Гіпербола (16,07%) та метафора з порівнянням (по 8,93%) формують емоційно насичений дискурс Годувальниці. На лексичному рівні також зафіксовано 31 етикетну формулу, що конструює комунікативну ідентичність персонажа як ідеальної господині. На синтаксичному рівні переважає апосіопеза (53,19%) як перформативна реалізація психологічної невпевненості й рефлексивності. Риторичні питання (17,02%) функціонують як засоби непрямого переконання. Аналіз мовлення Бет Енн у трьох тематичних вимірах – турбота, переживання втрати та захист вразливих – підтверджує системну кореляцію між мовленнєвими патернами й ключовими психологічними характеристиками архетипу Годувальниці. Отримані результати демонструють ефективність корпусно-дискурсивного підходу до аналізу образів кіноперсонажів та сприяють розвитку методологічної бази медіалінгвістики у напрямку дослідження ґендерної репрезентації у сучасному кінодискурсі.

Цей довідник з'явився з простої потреби: мати під рукою живий зріз того, як театр працює в освіті сьогодні — у різних країнах, у різних типах закладів, з різними дітьми і різними педагогічними філософіями. Не підручник, не монографія — саме довідник: матеріал для орієнтування, для запитань, для порівняння.
У процесі пошуку, систематизації та первинної верифікації фахових джерел, які лягли в основу цього збірника, було використано інструменти генеративного штучного інтелекту (зокрема Perplexity, Notebook LM, DeepSeek та Claude). Вони виконували функцію допоміжних дослідницьких асистентів: пришвидшували аналіз відкритих баз даних, допомагали класифікувати матеріал за тематичними рубриками та перевіряти узгодженість інформації з першоджерелами. Остаточне редагування, формулювання висновків та відповідальність за зміст повністю належать автору.
Матеріал охоплює вісім країн і чотири змістові лінії. Перша — театр як антропологічний метод: особистість дитини у центрі, процес важливіший за результат (Дороті Хіткот, Януш Корчак, Василь Сухомлинський, Іван Зязюн). Друга — театр як соціальна практика: перетворення колективу і спільноти (Аугусто Боаль, Антон Макаренко, британська програма TiE). Третя — театр як інституційна система: як держава і професійна спільнота будують інфраструктуру театральної освіти (Австралія, Чехія, Канада). Четверта — театр у цифрову добу: нові майданчики, гібридні формати, ризики і можливості (США, Велика Британія).
Ці лінії не ізольовані — вони перетинаються і сперечаються між собою. Наскрізне питання, яке так чи інакше постає в кожному тексті: театр в освіті — це предмет, метод чи середовище? Кожна школа і кожна традиція відповідає на нього по-своєму. Я не нав'язую одну відповідь. Я запрошую вас шукати власну — у діалозі з текстами, з практикою, з колегами.
Студентам рекомендую завантажити довідник у NotebookLM і ставити йому конкретні запитання — це один із найефективніших способів роботи з великим масивом матеріалу. Але перед цим — подивіться тексти “очима”. Нейромережа дасть вам витяжку, але живе читання дасть вам відчуття.
Практикуючим педагогам і керівникам гуртків скажу інше: ви вже всередині того досвіду, про який тут написано. Читайте як люди, що впізнають знайоме в чужому, і як люди, що помічають у чужому те, чого ще немає у своєму.

This study critically interrogates factors affecting digital migration and its uptake in Nairobi. The digital migration is meant to enrich consumer experience, and improve on the quantity and quality of programmes. The digital transition in broadcasting is a global process involving the switch from analogue to digital broadcasting signals. A number of countries have completed this transition. Most are, however, still making the transition. Even though the International Telecommunications Unions set 2015 as the deadline for digital migration, the Kenya government initially set its own as 2012. It is yet to transit to transit to digital broadcasting two years later in 2014. It is thus abundantly clear that the transition from analogue to digital in Kenya has experienced numerous challenges. Among the challenges include the fact that few television consumers and understand the importance of digital migration and are thus not convinced that they need to invest in digital equipment necessary for them to enjoy the benefits of digitisaton, including clearer signals and quality programming. The fact that many people live in poverty, and can hardly afford to migrate, has not helped government efforts to effect the migration. Besides, media companies and TV channels are seemingly not yet ready for the migration given that they have often blocked attempts to switch off the analogue signals. In essence, this research concludes that notwithstanding the deadline, the activities to effect the migration and promises for more and better quality programming, the country and its citizens are not yet ready for digitisation vi TABLE OF CONTENTS DECLARATION .

This paper investigates how segment-based audio retrieval can support professional music curation through Talaria, a human-centered system that allows curators to query with perceptually salient excerpts (e.g., choruses, vocal lines) and refine results via acoustic and editorial filters to prioritize control, flexibility, and interpretability over automated recommendations. Developed through a Research through Design (RtD) process and evaluated with fourteen professionals from a major Asian streaming platform, the study combined semi-structured interviews, a scenario-based questionnaire, and usability testing to examine three research questions: (i) how segment-based retrieval supports creativity and control; (ii) where it is most effective or inadequate; and (iii) which design factors shape trust in AI-assisted tools. Findings show that Talaria enhances early-stage exploration and mid-stage stylistic refinement, excelling in perceptual tasks such as playlist flow optimization and context-specific selection, while exhibiting limits in concept-driven work that depends on symbolic reasoning or lyrical interpretation (e.g., artist branding, narrative playlists). Trust hinged on perceived consistency, transparency, and editorial autonomy, and was strengthened by lightweight, interaction-level explanations that clarify similarity logic without constraining judgment. We distill design implications for human-centered curation systems: treat interaction-level interpretability as a first-class requirement, preserve user agency through non-prescriptive controls, adopt genre-aware segmentation and preview strategies, and support fluid, iterative workflows. The work offers design evidence that segment-level retrieval can augment professional curation when interpretability and agency are built into the interaction.

Bu çalışmada kuruluşların halkla ilişkiler birimleri tarafından basına servis edilen basın bültenlerinin ulusal gazetelerde ne şekilde yer aldığı sorusundan hareket edilmektedir. Amaç, halkla ilişkiler ve gazetecilik sektörlerinin ilişkisi bağlamında, iki sektör arasında her iki tarafın yararına dayanan bir işbirliği olduğu ve halkla ilişkiler sektörünün gazeteciler için önemli bir haber kaynağı olarak görülmesi gerektiğini ortaya koymaktır. Halkla ilişkiler uygulayıcısı temsil ettiği kişi ya da kuruluşun geniş hedef kitlelerle iletişimini gerçekleştirmek için medyaya ihtiyaç duymaktadır. Gazeteci ise dönüşen medya sahipliği ve istihdam kısıtlamaları, hızla değişen gündem, yenilik ihtiyacı ve rekabet zorunluluğu sonucu, haber yaratırken halkla ilişkiler uygulayıcısının kendisine sunduğu haber konularını, görsel ve yardımcı materyalleri değerlendirme ihtiyacı hissetmektedir. Bu görüşlerden hareketle belli kriterlere göre seçilmiş Türkiye'nin önde gelen beş kuruluşunun 2013 yılında yayınladığı basın bültenleri ve ulusal medyada yer alan haberleri içerik analizi ile karşılaştırılarak basın bültenlerinin ulusal basında haber olarak ne şekilde kullanıldığı ortaya konulmaya çalışılacaktır.

Article type: Research Article The present research aims to determine the effects of Hexaco's personality model and transformational leadership on succession with the mediating role of protean job attitude. The research is applied in purpose and employs a descriptive, correlational, cross-sectional design. The statistical population of the research includes all the employees of the Imam Khomeini (RA) Relief Committee of Kurdistan Province (N = 401). A stratified sampling method was used, with Cohen's approach and an online sample size calculator for structural equation models available in www.danielsoper.com, leading to the determination of 210 respondents. A standard questionnaire was administered to collect data. Given non-normal data distribution as indicated by skewness and kurtosis tests, Partial Least Squares (PLS) was used for data analysis. Reliability of the measurement model was established through factor loadings, composite reliability, and Cronbach's alpha, while convergent validity was supported by AVE and discriminant validity by HTMT. The SEM results showed that Hexaco personality and transformational leadership exert direct effects on succession, and also indirect effects through protean career attitude as a mediator.

This study examines the positioning of the Strategy as Practice (SaP) approach within the strategic management literature by comparing it to Mintzberg's ten strategy schools. Through a detailed analysis of theoretical foundations, terminologies, methodologies, and practices, the research highlights SaP's unique contributions to bridging the gap between prescriptive and descriptive approaches in strategy formation. SaP provides not only a theoretical framework but also practical contributions to the understanding of micro-level social interactions and organisational routines in strategy formulation processes. These contributions make strategy work more context-sensitive and participatory. The findings reveal that SaP aligns most closely with the Cultural and Learning schools, emphasizing the dynamic, socially constructed, and emergent nature of strategy as a practice. By focusing on micro-level social interactions and organizational routines, SaP offers a complementary perspective to the structured frameworks of Mintzberg's schools. In this context, it is seen that SaP provides a guide for practitioners in strategy formulation processes to understand the social and dynamic nature of strategy and to make more flexible and creative strategic decisions accordingly. Furthermore, it is considered that SaP enables the development of practical tools and methods that can make strategy implementation more effective in organisational contexts. This study contributes to the strategic management field by providing a comprehensive comparison and proposing a more integrated understanding of strategy formation processes. Implications for future research and practice are discussed, emphasizing the need for a nuanced, context-sensitive approach to strategizing.

This paper offers a comprehensive exploration of the Sangam Period (300 BCE – 300 CE), the foundational era of Tamil civilization and literature. By examining the Muchchangam (three legendary academies) and the extensive corpus of 2,300 poems, the study delineates the structural transition of Tamil poetry from Patinenmelkanakku to Patinenkilkanakku. Central to this analysis is the dualistic classification of Aham (inner/subjective) and Puram (outer/objective), which provides a unique window into the psychological and social lives of the ancient Tamils.
The research further investigates the geographical and ecological framework of the Thinais—the five distinct landscapes of Kurinchi, Mullai, Marutham, Neydal, and Palai—each shaping its own socio-economic reality. A significant focus is placed on the egalitarian nature of ancient Tamil society, characterized by social homogeneity and the absence of rigid untouchability. Most notably, the paper deconstructs the liberal status of women during this era, highlighting the coexistence of patriarchal and matriarchal influences. By analyzing heroic maternal archetypes in the Purananuru and the agency of personal choice in marriage found in the Agananuru, this work establishes the Sangam age as a period of profound social sophistication and gender synergy in historic Tamilaham.

Purpose-This paper conducts a brand audit of Pulse Ghana, a leading digital media platform in Ghana. The aim is to examine the consistency of the brand identity with customer expectations, the extent of brand awareness and recognition, and the audience's perception of the brand image. Design/methodology/approach-A qualitative research design was used with in-depth interviews of five Pulse Ghana employees and nine customers, as well as a focus group discussion with brand team members. Data were analysed using thematic analysis to identify patterns in relation to the three research objectives. Findings-Pulse Ghana has a strong, youthful brand identity, powered by digital innovation and vibrant visuals. However, there is a disconnect between its entertainment-heavy positioning and what the audience wants-more in-depth, investigative journalism. The brand is popular with younger audiences, primarily through social media, but less so with older audiences. The brand image is predominantly associated with fun, trends and entertainment which drives engagement but limits its credibility as a serious news source. Practical implications-Pulse Ghana should diversify its content by including substantive reporting; fine-tune its brand positioning to balance entertainment with authority; and internalise its core values to generate a more consistent external brand message. Originality/value-The study offers an empirical stakeholder-driven brand audit of a digital media agency within the African context. The study employs Keller's Customer-Based Brand Equity (CBBE) and Aaker's brand equity frameworks to produce actionable recommendations to bridge the perception gap between youth-centric vibrancy and journalistic credibility.

After the fall of several northwestern provinces during the Iran-Ottoman wars 1578-1590, issues of loyalty and the possibility of continued settlement became major concerns for the local population. Among them, several Karabakh tribes, seeking to preserve their lives and property, turned to the Ottomans-a movement referred to in Safavid sources as Dönük. This concept gained particular prominence after the Safavids recaptured the region in 1605 and was accompanied by harsh punishments, including massacres, forced exile, and confiscation of property. While some official sources, often far removed from the geography and historical context of the region, portray the Dönüks as outright traitors, sources rooted in the geography and social context of the region present a more nuanced picture. The Dönük phenomenon was neither uniform nor simply a result of betrayal; it was a complex, multi-layered response shaped by a variety of factors, including political calculations, resentment, fear, and the simple necessity of survival. The findings of this study suggest that Safavid responses to Dönük groups varied, ranging from extreme violence to more measured approaches. Thus, Dönük should not be understood simply as an act of betrayal, but rather as a contingent historical phenomenon reflecting diverse motivations and circumstances. This emerged within a broader context of insecurity, leadership crises, and environmental and social pressures. The reactions of the Karabakh tribes were not always betrayals, but rather strategic attempts to survive and redefine their place amidst the competing pressures of the two great powers of the time.

This paper investigates the digital transformation of the sports broadcasting industry through the lens of Technological Determinism and Diffusion of Innovations, exploring how stakeholders adapt to a rapidly evolving media ecosystem. While "automation" has traditionally described mechanical processes, this study defines intelligent automation (IA) as the integration of artificial intelligence (AI) and cloud computing that enables autonomous production workflows. Through specific case studies-including IBM Watson's automated highlights at Wimbledon and the NHL's volumetric 3D "Big City Greens" Classic-the research illustrates "how" AI-driven technologies and immersive platforms are reshaping content production and audience engagement. Furthermore, the paper addresses the emerging role of Generative AI (e.g., ChatGPT, Gemini) in fostering "Conversational Broadcasting," allowing for real-time, personalized audience interaction. The analysis also explores enterprise-level strategies, such as cross-industry partnerships, while addressing critical ethical reflections regarding data privacy, algorithmic bias, and content authenticity. By grounding conceptual trends in real-world sporting applications, this paper provides a framework for understanding the transition from passive viewership to an interactive, data-driven fan experience.

У монографії на засадах міждисциплінарних методологічних підходів та сучасних наукових вимірів здійснюється комплексний аналіз феномена органоїдного інтелекту як нового етапу розвитку біоцифрової епохи. Розглядаються онтологічні трансформації від антропоцентричних моделей до концепції біоцифрової конвергенції; порушуються питання етичних імперативів та викликів, що супроводжують дослідження і практичне використання органоїдних систем. Пропонується авторська модель етико-правового протоколу регулювання органоїдного інтелекту, яка поєднує аспекти прав людини, біоетики та кіберправа. Здійснюється критичний аналіз запропонованої моделі, окреслюються перспективи її вдосконалення в умовах швидкоплинних технологічних змін.
Видання адресоване філософам, юристам, біоетикам, фахівцям з інформаційних технологій, науковцям у сфері біомедицини, студентам гуманітарних і технічних спеціальностей, а також усім, хто цікавиться проблематикою етичних та правових регуляцій у добу біоцифрових інновацій.

Media organizations today face the dual challenge of driving innovation while ensuring long-term sustainability in a rapidly evolving landscape. This paper argues that conventional metrics-focused primarily on audience size, engagement rates, and revenue-are insufficient and often counterproductive for measuring sustainable innovation. Instead, five alternative metrics that align creative excellence with organizational resilience are proposed: Impact Assessment, Creative Resource Efficiency, Innovation Resilience Index, Cognitive Diversity Measurement, and Regenerative Value Assessment. By expanding the measurement framework beyond traditional indicators, media organizations can foster innovation practices that contribute to, rather than detract from, their sustainability. This study employs a Qualitative Exploratory Design, which grants extensive knowledge in economic behavior inside the newsrooms, to examine the conversion of the five metrics in newsrooms within traditional and digital media organizations in Egypt. Through case studies and implementation guidelines, this paper provides a practical framework for media executives and creative leaders to transform how they evaluate, incentivize, and cultivate sustainable creative practices. In addition, the study calls for integrating the five metrics of innovation in economic models for managing newsrooms to build a more sustainable media production environment amidst the rapid changes in media market.

The rise of entrepreneurial digital journalism among former traditional media professionals has attracted growing scholarly attention. Yet, research has largely focused on prominent media brands, overlooking smaller newsrooms with limited resources and visibility. This study examines the revenue strategies of small and medium-sized online news outlets in Indonesia and their implications for editorial decision-making. Using a qualitative approach, data were collected through interviews with twenty journalists and three key informants from regulatory bodies and an industry association, complemented by website and published news observations. Findings show that smaller commercial online media face challenges due to financial constraints, low brand recognition, and weak market power. As a result, many rely primarily on a single traditional revenue stream supplemented by one additional source. This creates unsustainable business models and increased newsroom vulnerability, with journalist-client relationships becoming transactional, threatening journalistic quality and public trust. Nonetheless, entrepreneurial activities can coexist with editorial integrity in smaller commercial newsrooms when guided by transformational leadership.

People interact with multimedia every day: reading books, watching television, listening to music, watching movies, conducting research. We organize and structure this multimedia, such that we can easily access it again. We create photo albums of our holidays and occasions, we keep tracks of compact discs and tapes with the music we like, we store past editions of magazines in boxes, and use a video recorder to record television programs about topics of our interest. Achieving the required success therefore requires an interactive multimedia retrieval system devoid of the existing challenges which include; lack of object independence in multimedia database, several representations of multimedia object in the computer, difficulty in separating between retrieval application and metadata extraction techniques in multimedia retrieval, and restriction of users to predefined access by some multimedia data base systems. A solution based model is developed in this paper. The model has a multimedia database that structures the multimedia objects into different categories of object representations using hybrid index structural approach. It also has a query or retrieval tool that accesses each multimedia object independently using its search functions and provides some preset controls that checks the quality, flexibility and storage of the multimedia objects. In designing this software, we used the Structured Systems Analysis and Design Methodology (SSADM). In the database design, the combined partitioningbased index database structure which is the combination of the data partitioningbased index structure and the space partitioning-based index structures was introduced. Feature matching is performed using object ranking on the multimedia database. The model was implemented using object-oriented DBMS and C ++ programming language. The result of this work is an enhanced model of a multimedia retrieval system with a hybrid multimedia database that provides object independence. This allows the representation of multimedia object as single digitized object in the computer. Also, the query features provides alternative access options.

تستهدف هذه الدراسة تحليل دور السخرية الرقمية بوصفها أداة تواصلية في إدارة الأزمات الإعلامية وتشكيل مناخ الرأي العام خلال التوترات الجيوسياسية في ما يُعرف بـ “المربع الدولي” خلال مارس 2026. اعتمدت الدراسة على منهج النتنوغرافيا (Netnography) والتحليل السيميائي لتحليل عينة قصدية من محتوى منصة إنستغرام، شملت منشورات لمؤسسات إعلامية ومحتوى منتج من قبل مؤثرين على المستويين المحلي والدولي.تركز الدراسة على استكشاف كيفية توظيف “الميم السياسي” في إعادة تأطير الخطاب الإعلامي الرسمي، وإعادة إنتاج المعنى في البيئة الرقمية. أظهرت النتائج أن الجمهور، ولا سيما جيل Z، يوظف السخرية الرقمية كآلية معرفية للتفاعل مع الرسائل الإعلامية، وكوسيلة لتقليل تأثير التضليل الرقمي، بما في ذلك المحتوى المُنتج بتقنيات الذكاء الاصطناعي.
وتخلص الدراسة إلى أهمية تبني المؤسسات الإعلامية نماذج تشاركية في إدارة المحتوى، تأخذ في الاعتبار الأدوار المتزايدة للجمهور في إعادة صياغة الخطاب الإعلامي، كما تشير إلى أن السخرية الرقمية تمثل مؤشرًا سوسيولوجيًا ذا دلالة لفهم اتجاهات الرأي العام في سياقات الأزمات.
o explore how poliالكلمات المفتاحية:
السخرية الرقمية، إدارة الأزمات الإعلامية، الميم السياسي، التحليل السيميائي، جيل Z، الإعلام الرقمي، الرأي العام.
Abstract:
This study examines the role of digital humor as a communicative tool in media crisis management and in shaping public opinion during the geopolitical tensions referred to as the “International Quadrant” in March 2026. The study employs Netnography and Semiotic Analysis to examine a purposive sample of Instagram content, including posts from media institutions as well as content produced by local and international influencers.
The research aims
ttical memes are utilized to reframe official media discourse and reconstruct meaning within digital environments. The findings indicate that audiences, particularly Generation Z, employ digital humor as a cognitive mechanism to engage with media messages and to mitigate the impact of digital misinformation, including AI-generated content.
The study concludes that media institutions should adopt participatory content management models that acknowledge the evolving role of audiences in reshaping media narratives. It further suggests that digital satire can serve as a significant sociological indicator for understanding public opinion trends in times of crisis.
Keywords:
Digital Humor, Media Crisis Management, Political Memes, Semiotic Analysis, Generation Z, Digital Media, Public Opinion.

The consolidation of technology within the dominion of sports has given rise to Sportech (Sports Technology/Sports Textile), a domain poised to elevate the overall sporting experience for both players and enthusiasts alike. Despite its potential benefits, the widespread recognition of Sportech advantages including health benefits and sporting accomplishment remains deficient among sports enthusiasts and the general public. This research paper is aimed to study the efficacy of media management in driving Sportech awareness and adoption, particularly within the professional and nonprofessional cycling community of the National Capital Region (NCR) of Delhi. The paper employed a mixed-method approach encompassing both qualitative and quantitative methodologies, the study constructs its theoretical framework through an extensive review of relevant literature from area of health communication, media management and sports technology adoption. A survey is conducted to systematically gather data from participants, explaining their awareness and interest towards Sportech. This investigation aims to elucidate the pivotal factors influencing Sportech adoption among the sports enthusiasts and the general public, outline existing barriers to adoption, and illustrate upon strategic media management approaches that may facilitate the promotion of Sportech. The prime objective of this research is to augment awareness and interest in Sportech technology among cyclists, fostering a culture of adoption through an effective media management strategy. Through a comprehensive analysis, the study seeks to explore nuanced understandings into the intricate relationship between media management or mediation strategies and the promotion of Sportech and health communication among both professional and nonprofessional cyclists. Consequently, the findings of this research aspire to make a substantive contribution to the expanding body of knowledge pertaining to the adoption of technology within the sports domain through mediation for better health communication.

In today's competitive world, every business is looking for ways to stand out from the competition and build a strong brand. One way to do this is through sports teams. In India, the Indian Premier League (IPL) is one of the most popular sporting leagues, and two of the most popular teams are Chennai Super Kings (CSK) and Royal Challengers Bangalore (RCB). The current paper is an attempt to study online fan communities of Indian Premier League teams: Chennai Super Kings and Royal Challengers Bangalore by understanding how they engage with social media and digital media content. The social media and digital media spaces of teams has been studied for 18 months (January 2021 to June 2022) and survey on fan communities (n = 840) has been conducted to understand their loyalty, level of engagement with content, interaction with players, interaction within communities, offline engagement during match, and other online activities. The focus of this study is on fan community engagement with content rather than outcome of event or team"s performance in tournament.

Przedsiębiorczość to jedna z kluczowych cech małych przedsiębiorstw 2 . Zaangażowanie w proces budowania marki osobistej jest jednym z przejawów aktywności przedsiębiorczej 3 . Zarówno przedsiębiorczość, jak i proces 1 Rozdział powstał na podstawie pracy licencjackiej Aleksandry Zarzecznej, obronionej na Wydziale Zarządzania Politechniki Lubelskiej.

The study emerged from the suspicion that students' use of Facebook has reached a near-addiction stage and therefore difficult to ignore; thereby fueling the suspicion that there might be a correlation between Facebook usage and students' performance in educational institutions, particularly, at the undergraduate level. The study was therefore aimed at ascertaining the impact of Facebook on the academic performance of Nigerian university undergraduates. The study was built around two theories-Uses and Gratification theory and Individual Differences theory. The study made use of the survey research method, with in-depth interview and structured questionnaire as instruments for data collection. Findings from the study show that Facebook is a major distraction to the academic activities of students and therefore affects their performance adversely. The study therefore recommends that parents, guardians, institutions, peer groups and all other agents of socialization guide their wards and members on proper use of Facebook. The study also recommends that parents avoid the temptation of allowing their children at the mercy of peers on the use of the social media. It further recommended that schools include social media orientation as part of the counseling topics by relevant departments of the institution.

This scientific study has explored the significant impact of TOLOnews TV political and news programs on the political participation of the Afghan population. The research demonstrates the crucial role of media in influencing political landscapes and aims to investigate how TOLOnews TV specifically contributes to increased political engagement among Afghans. The study has conducted semi-structured interviews with participants using a qualitative research approach. Drawing on cultivation theory and grounded theory as theoretical frameworks, the data was analyzed using MAXQDA software for content and discourse analysis. The findings reveal that TOLOnews TV political news coverage has been instrumental in promoting political involvement within Afghan society. The study underscores the importance of media, particularly news and political content, in fostering political participation among the populace. Additionally, it stresses the significance of TOLOnews TV in upholding Islamic values cherished by Afghans. It recommends avoiding content that may incite discord among the diverse ethnic groups in Afghan society. By following this approach, TOLOnews TV can promote unity and harmony while respecting the Islamic principles valued by the Afghan people.

In order to create the radio feature program "Suara dari Tanah Jauh," this study examines the critical role that the producer plays in putting methodical production phases into place. The show tells the stories of Indonesian students who study overseas and how they adjust to different cultural settings. Data were gathered through literature research, online questionnaires using Google Forms, and listening to similar radio shows using a qualitative descriptive methodology. According to the study, the producer serves as the primary coordinator, making ensuring that all phases-from pre-production to production to post-production-run smoothly and in unison. To create an educational, poignant, and creative broadcast, the producer combines conceptual, artistic, technical, and management components. Additionally, it was discovered that the methodical use of production stages improved overall, maximized scheduling and budgeting, and fostered creative collaboration.

У монографії висвітлюються питання міграцій доби бронзи на заході степового Причорномор'я, їхні шляхи, аттрактори, а також інтеркультурні контакти населення, із залученням теорії фронтиру. Доведено, що мала місце не навала степового населення на Балкано-Карпатський регіон, а встановлення торговельно-обмінних відносин, які зумовили своєрідність розвитку населення Північно-Західного Причорномор'я, ставши стимулом культурогенезу та соціального прогресу. Особливу увагу приділено ямній культурній спільноті в аспекті буджацької культури. Окреслено загальне значення теорії фронтиру в археологічних дослідженнях, яка може стати універсальним “інструментарієм” для вивчення прикордонних соціумів

The monograph examines Bronze Age migrations in the western steppe region of the Black Sea, their routes, attractors, and intercultural contacts, drawing on frontier theory. It is demonstrated that there was no invasion of steppe populations into the Balkan-Carpathian region; rather, trade and exchange relations were established, shaping the distinctive development of the North-western Pontic population and stimulating cultural genesis and social progress. Particular attention is given to the Yamna cultural community in the aspect of the Budzhak culture. The broader significance of frontier theory in archaeological research is highlighted, suggesting its potential as a “universal tool” for studying borderland societies.

This paper explores the successful experiences of women in top media management and their attitudes toward factors of the glass ceiling to identify which factors they perceive as most important, those that remain prominent, and other factors that may have aided in their success. The glass ceiling is the "unseen, yet unbreachable barrier that keeps minorities and women from rising to the upper rungs of the corporate ladder, regardless of their qualifications or achievements" . This ceiling persists for women in top media management, despite increased feminization in these fields. Previous studies conclude that family obligations, lack of development opportunities, lack of mentorship,

The article presents the results of the design and manufacture of a small-sized soil bin taking into
account the specifics of the functioning of rotary tools.
The object of research is research equipment in the form of a soil bin, intended for scientific and
educational study of rotary tools.
The problem to be solved was to find out the specifics of the operation of rotary tools and to design a
small-sized soil bin taking into account these specifics. The data obtained in the course of experimental research
and theoretical analysis confirmed the determining influence of the kinematic parameter on the indicators of the
interaction between the rotary tool and the soil.
As a result of the research, a concept was proposed and a soil mini-bin was designed, which allows
investigate both the mechanics of the process and performing graphic modeling.
The obtained result is explained by the fact that the mediator of motion transmission during the
experiments is a soil trough, and the drive belt is rearranged in engagement with pulleys of different diameters.
This provides a different ratio of linear movement of the cuvette and rotation of the working body.
The peculiarity of the design is the combination of variable movable cuvettes and graphic screens with a
stationary position of the rotor. The design provides simplicity and visibility of the assignment of different
values of the kinematic parameter.
A distinctive feature is the modularity of the layout. This allows you to conduct research with variable
cuvettes with different soil composition, and immediately receive a graphic interpretation of the kinematic mode
on the screen. This implementation of the soil mini- bin simplifies the observation and recording of the result of
the interaction of the rotor with the model environment.
The field of practical use is scientific research in the field of agricultural engineering. The obtained data
can be used to improve existing tools. The research process is part of the educational process at the agricultural
university
soil bin, rotary implement, kinematic parameter, trajectory, soil-tool interaction, tillage

Title of Dissertation: LEARNING TO LOVE THE AUDIENCE: HOW JOURNALISTS AND NEWSROOMS ADJUST TO AUDIENCE INCLUSION AND ENGAGEMENT Karin Assmann, Doctor of Philosophy, 2019 Dissertation directed by: Dr. Linda Steiner, Philip Merrill College of Journalism, University of Maryland This study examines how institutional change in the news industry, in particular empowerment and inclusion of the audience, affects journalists. How does minding the audience, interacting with readers or viewers and engaging with them at various stages of the news production process, make journalists feel about their jobs, themselves, their workplace and their audience? How might this outcome affect journalistic output? Answering these questions is a contribution to the discourse about the future of journalism practice in a hostile economic environment. Through in-depth interviews with 131 journalists and newsroom managers in four newsrooms, with 22 audience engagement editors in 20 newsrooms and with 15 consult...

Raportin/Opinnäytetyön nimi ICT-yritysten tilinpäätösanalyysejä Sivu-ja liitesivumäärä 56 + 24 Tutkimuksen tavoitteena on analysoida ICT-toimialaa taloudellisten tulostietojen perusteella. Lisäksi pyrin analysoimaan ICT-yritysten taloudellista kehitystä, vertailla yrityksiä toisiin toimialoihin nähden, ennustamaan yritysten tulevaisuutta ja listaamaan ICT-yritykset neljään ryhmään tunnuslukujen perusteella. Tutkimuksen aiheisto perustuu Tietoviikon (Tivi250) ja Talouselämän (TE500) tulos-ja tasetietoihin ja tunnuslukuihin. Tutkimus ei käsittele yrityksen arvonmäärityksiä ja tutkimuksessa käytetään yleisistä tunnusluvuista vain ne, jotka löytyvät data-aineistosta. Opinnäytetyössä ei käsitellä tilinpäätöksen perusteita, koska vastaavia opinnäytetöitä on paljon taloushallinnon puolella. Kyseiset opinnäytetyöt sisältävät yleensä vain yhden kohdeyrityksen, joten tutkimuksen tavoitteena on koko ICT-toimialan analysointi. Lisäksi ajankohtaista on myös data-aineiston runsas käyttö, sillä nykyään analysoidaan dataa monipuolisesti ja pyritään löytämään datasta lisäarvoa liiketoimintaan. Tutkimuksessa käytetään vain Microsoft Excel -taulukkolaskentaa ja Microsoft Power BI Desktop -ohjelmaa. Tutkimuksen näkökulma on erityisesti toisille yritystutkijoille ja yritysten analyytikoille. Päätin opinnäytetyön aiheen syyskuun lopussa 2018, lokakuussa tein valtaosan teoriaosasta, marraskuussa tein empiirisen osan ja joulukuussa viimeistelin kokonaisuuden. Työn teoriaosassa käydään läpi ICT-toimialaa, kevyesti yritysten toimialoja ja talousennusteita ja perehdytään enemmän tilinpäätösanalyysin perusteihin, analysoitaviin tunnuslukuihin ja talousennusteiden perusteita. Empiirinen osa käsittää ICT-yritysten analysointia, yritysten toimialavertailuja, talousennusteita ja lopulta tutkimuksen tuloksia ja opinnäytetyön päätelmiä. Tutkimuksen mukaan ICT-yritykset ovat kehittyneet taloudellisten tunnuslukujen perusteella oikein hyvin ja ICT-yritykset ovat olleet paremmassa kunnossa kuin TE500-yritykset. Tutkimuksessa yllättävin seikka oli se, että Suomen ICT-yritysten pääkonttorien tulokset syntyvät vain kahdesta kaupungista. Espoon ja Helsingin osuus liikevaihdosta oli 90 prosenttia ja nettotuloksessa jopa 96 prosenttia. Tutkimuksessa huomattiin myös, että kotimaalaisten ja ulkomaalaisten ICT-yritysten välillä oli selviä eroja. Ulkomaalaiset yritykset ovat tehokkaampia kuin suomalaiset yritykset. Tutkimuksen lopussa ennustin yritysten tulevaisuutta ja laskin kaikille ICT-yrityksille omat arvosanat. Käytin tärkeimpiä tunnuslukuja ja arvosanojen perusteella yksittäisten yritysten välillä oli selviä eroja. Heikompia yrityksiä oli noin 10 prosenttia ja hyviä ja erinomaisia yrityksiä oli lähes puolet yrityksistä. Kokonaisuutena ICT-yritykset ovat taloudellisesti hyvässä kunnossa ja selviävät helposti kaikista suhdanteista ja kasvavat muita toimialoja nopeammin. Jatkotutkimuksena ehdotan, että tutkimukseen olleet rajaukset laajennetaan kokonaisemmaksi yritysanalyysiksi, tehdään vastaava tutkimus toisella toimialalle tai yritysten ennustamiseen käytetään koneoppimista ja hyödynnetään enemmän tilastollisia menetelmiä.

Late last year, I was fortunate enough to join a WAN-IFRA Study Tour that offered a valuable peek under the hood of what successful digital transformation looks like.

Our hosts were three leading Danish media companies: JP/Politikens Hus, Berlingske, and Zetland. Each publisher is home to distinctive properties and revenue models, but what they all have in common is an approach to the news business that has moved beyond survival mode to embrace reinvention, reinvigoration, and continued relevance.

At the heart of this are recurring themes such as listening to your audiences, empowering teams to experiment, and deploying technological innovations with a clear purpose.

Here are five key takeaways, offering actionable insights for newsrooms and publishers everywhere.