Key research themes
1. How do consumer behaviors and lifestyle choices shape sustainable consumption and its environmental impacts?
This theme investigates the specific patterns of consumer behavior, lifestyle orientations, and psychological factors that influence sustainable consumption practices, with a focus on how different anti-consumption behaviors, responsible consumption experiences, and behavioral determinants affect environmental outcomes and sustainability.
2. What roles do institutional, corporate, and policy frameworks play in promoting sustainable consumption practices beyond individual behavior?
This theme explores how companies, governments, and policy mechanisms shape sustainable consumption through organizational changes, policy design, education, and public campaigns. It highlights a multi-actor perspective emphasizing structural enablers and constraints, systemic shifts, and how collaboration among stakeholders can overcome limitations of focusing solely on consumer behavior.
3. How are business strategies and consumption paradigms evolving to incorporate sufficiency and sustainability in consumer-centric industries?
This theme examines shifts in business models and industry practices aiming to integrate sufficiency-oriented and sustainability-driven strategies, focusing on sectors such as fashion and art markets where consumption patterns are traditionally high and rapid. It investigates corporate adoption of circular economy principles, challenges of aligning economic goals with sustainable consumption, and emerging paradigms like slow collecting to balance market dynamics with environmental responsibility.

