Key research themes
1. How can User Experience (UX) be quantitatively measured to support product improvement and management decision-making?
This research area focuses on developing reliable, standardized instruments and methods to measure UX quantitatively, enabling continuous product improvements, competitive benchmarking, and communication within organizations via concise metrics such as Key Performance Indicators (KPIs). Quantitative measurement facilitates evidence-based evaluation of UX changes, supporting product redesigns and strategic business decisions.
2. How do context, user experience, and emotion shape the conceptualization and design of UX beyond usability?
This thematic area investigates the inherently subjective, situational, and temporal nature of UX, including emotional responses, contextual factors, and human cognition. It explores expanding UX definitions to explicitly integrate time and context of use, how experiential and cultural dimensions influence usability perceptions and product interaction, and how this informs design processes and evaluation to better suit diverse user needs and expectations.
3. What UX design methodologies and educational approaches effectively integrate human cognitive, emotional, and experiential aspects into product and service design?
This area focuses on applied design methods and educational programs that embed UX research into practical design processes, emphasizing multidisciplinary approaches involving industrial design, psychology, and human-computer interaction. It encompasses approaches like Design Thinking, participatory design, as well as curriculum development that bridges cognition theories and UX evaluation methodologies. The intent is to foster holistic designs that realize emotional engagement and user satisfaction reliably through user-centered, empathetic practices.