Ipsos

AI was everywhere at Cannes Lions International Festival of Creativity 2026. But humanity was what won. The strongest creative ideas weren't defined by technology, but by empathy, trust and a deeper understanding of people – they were unmistakably human. And the results speak for themselves. In line with the themes that dominated Cannes, new Ipsos research shows that creative ideas that concurrently strengthen brand resonance, credibility, and relatability can deliver up to 32% greater effectiveness. 🔹 Humanity is the new differentiator 🔹 Trust is the new currency for creativity 🔹 Real-world experiences are gaining value in a digital-first world 🔹 Purpose and growth can go hand in hand 🔹 The most effective creative ideas start by getting into people's shoes early As AI reshapes what's possible, it’s augmented intelligence, grounded in deeply human insights, empathy and creativity that will be centre stage. 👉 Swipe through for the key lessons from Cannes 2026. And check the comments box to discover the full article. Arnaud Debia

Ipsos announced its 2026 half-year financial results. Significant activity rebound in the second quarter. Ipsos generated revenue of €615.2 million in the second quarter, up 4.9%. Organic growth reached 3.0% in the quarter, marking a strong rebound after the -1.4% decline recorded in the first quarter. Links to the full press release and investor presentation are in the comments below.

Public opinion on refugees is more complex than a simple for-or-against debate.   As 2026 marks the 75th anniversary of the 1951 Refugee Convention, Ipsos’ latest global study with UNHCR, the UN Refugee Agency explores how people around the world think about refugee protection today. The findings show that many recognise the importance of protecting those fleeing conflict and persecution, while also raising questions about how refugee systems should work and where responsibility should sit.   At a moment when refugee protection is under growing pressure, understanding public attitudes is essential.   Download the full report via the link in the comments.

What can the world’s most effective campaigns teach us? At the 2026 Cannes Lions International Festival of Creativity, in partnership with Effie Worldwide, Ipsos went beyond celebrating the 2025 Global Best of the Best Effie winners. Ipsos analysed the 2025 winners to uncover the creative and strategic factors behind their success. From creative excellence to commercial impact, we identified the key drivers behind the campaigns that delivered outstanding results. Ready to learn from the best? Swipe through the carousel to explore the key learnings, and head to the comments to discover more. Adam Sheridan, Shaun Dix, Traci Alford

What matters most to people when it comes to the energy transition? The answer isn't just climate. The latest Ipsos Energy Transition Barometer reveals how people across 31 countries are thinking about energy costs, security, renewable energy, and the infrastructure needed to support tomorrow's demand. The carousel below highlights some of the key findings from this year's research. Check the comments to download the full report and explore deeper insights into the public attitudes shaping the future of the energy transition.

Introducing the Enhanced FastPack ⚡ Get deeper insights, at the same speed, for the same price! Packaging decisions are happening faster than ever. Your brand needs solutions that deliver speed without compromising understanding. The Enhanced FastPack combines the agility of Ipsos.Digital with PRS IN VIVO’s behavioural science expertise to help brands screen and optimise packaging with greater confidence. What’s new: ▪️ Hyper realistic shopper mindset activation  ▪️ Enhanced System 1 diagnostics  ▪️ Category Drivers to uncover what influences choice  ▪️ Richer communication and brand equity diagnostics Helping brands make smarter packaging decisions, earlier in the innovation journey. Check the comments box to learn more. Olivier Blanchet, Carlos Gallardo Garibay, Matt Michaud, Anna Ganzha, Elli Slavitch

What does the public expect from infrastructure investment today? The Ipsos Global Infrastructure Index, conducted in partnership with the Global Infrastructure Investor Association (GIIA), finds that support for infrastructure investment remains strong, but expectations are evolving. Across 29 countries, people see infrastructure as essential for economic growth, job creation and improving quality of life. At the same time, they want investments that deliver practical, measurable outcomes and address the issues that matter most in their daily lives. The research also highlights growing openness to private investment when it helps deliver the infrastructure communities need. Check the comments box to explore the global trends and country-level insights.

What if you could power product irresistibility?   Your product is the most tangible expression of your brand promise.   While effective marketing drives trial, repeat purchase comes down to your product performance.   So how do you know if your product is landing?   Here are six ways Ipsos helps brands maximize their product performance.   By moving fast, cutting through clutter, uncovering deep emotions that drive virality, testing trial and repeat, and maximizing global growth opportunities.   Ipsos' global Product Testing practice is now powered by Product Studio. Visit the comments to learn more, get in touch with your Ipsos team, or request a demo.   Dr. Nick Reynolds Virginia Weil Anthony Ambrose Dsouza Shaun Dix  

Short-form video moves fast. Your creative evaluation should too. With Ipsos Creative|Spark AI, get the insights and confidence to spark your creative effectiveness in as little as 15 minutes. Powered by the speed and scale of Artificial Intelligence (AI), combined with the insights and wisdom of Human Intelligence (HI), brands can quickly: 🔹 Get powerful, predictive insights on the ad’s effectiveness 🔹 Understand the creative features that drive engagement 🔹 Pinpoint the areas to optimise before launch 🔹 Cover all bases: From short-form reels to in-feed videos and beyond, including TikTok, Instagram, YouTube, Facebook, TV,OOH and print 🔹 Gain a competitive edge by benchmarking your portfolio against competitors. Whether testing a single execution or a global portfolio of creative assets, Creative|Spark AI helps advertisers make faster, smarter creative decisions at scale. Check the comments box to learn more.

Are you building your brand on outdated insights? Consumer behaviour has become faster, more fluid, and more situational than ever before. Yet many organisations continue measuring how people buy and use brand and services using frameworks built for a time when behaviours were stable and categories predictable. But this doesn’t reflect how behaviour actually works today. Growth opportunities lie in real-life behaviour, who buys, in which moments, and why they choose. Check the comments to download Ipsos Ahu Şendilmen’ POV to turn Behaviour into Growth with Ipsos Behavioural Measurement. Lawren Alexander, MBA, Tatyana Chappuis, Moneesha Banerjee, Isabelle F.