Aquafit Intimate

"Will it actually last?" All women will experience estrogen decline in #menopause, but few are prepared for what that means for intimacy. For a third of our lives, many of us live with intimate discomfort. Yet it remains one of the least discussed and most overlooked areas of care. • Dryness, irritation • Burning, itching • pH imbalance, infections • Atrophy, incontinence, POP • Pelvic pain, painful sex And vaginal estrogen is only part of the intimate wellness story. Aquafit Intimate care starts with askvivi.ai, helping women understand the changes they're experiencing and get personalized guidance. "I don't take estrogen. Will it still help?" "If the tissue is thinning, how does it work?" "I'm really curious to see what it's like." Our Intimate Gel Stick family supports pelvic floor tonus for incontinence and pain with intimacy, pH balance with lactic acid to support microbial health, relieve irritation and prevent recurrent infections (including UTIs), and deep hydration with hyaluronic acid. All together, now. 3-in-1 intimate self-care designed to feel good. Water-based. Proven effective active ingredients. All natural, safe. Use with or without HRT. Just 5 to 7 minutes in the shower or in bed. "I promise I'll update you." #womenshealth #selfcare #hydrogel #pelvichealth #gsm #menopause #intimatewellness The Case for Her

Testing, Testing... What Comes Next? Intimate Balance The vaginal #microbiome is central to intimate well-being, immunity, and reproductive health. Shaped by estrogen, medications, and behavior at every life stage, imbalances in this delicate ecosystem account for up to 90% of gynecological visits. We're very excited to see the rise of accessible testing: microbial panels, pH tests, and now at-home kits. Kudos to Everlywell (BV, yeast, STI, and hormone testing), Evvy (microbial health mapping and now AI), and Daye (HPV viral testing in a tampon!). But what comes after the results? Microbial imbalances are common. Probiotics are hit or miss. Targeted antibiotics, including XACIATO™ (clindamycin) for BV, eliminate both beneficial and harmful bacteria, often fail to restore lasting balance, and contribute to antibiotic resistance. As a result, up to 80% of women experience recurrence. That's where Aquafit Intimate BIO pH Balance comes in. Designed for rapid symptom relief, it hydrates and acidifies the vaginal environment to relieve irritation, supports healthy flora and helps prevent BV and imbalance. A mildly acidic vaginal pH helps inhibit pathogenic anaerobic bacteria. Aquafit BIO combines lactic acid, aloe vera, and vitamin C to calm itching, burning, reduce odor, inflammation, and promotes the body's natural defenses, fertility, while lowering viral loads (STD’s, HPV). At the same time, intimate training helps strengthen pelvic floor tonus, for discomfort with sex, urgency, and incontinence. A new 3-in-1 functional approach to microbial health. All natural. No antibiotics. No hormones. No live cultures. No irritants. Just sustained protective acidity (pH 3.8-4.5), especially in low-estrogen states with long term use of hormonal contraception, postpartum, in menopause, and after cancer treatments. Go beyond testing to all-in-one pH balance. Self-care for microbial health, designed to feel good. #womenshealth #selfcare #hydrogel #bv #microbiome #innovation #endometriosis #postpartum #menopause #pelvichealth #dysbiosis The Case for Her

“I’m 44, on tamoxifen after breast cancer. Aquafit saved my marriage.” While many women hesitate to talk about #intimacy after treatments, the impact is real. For 2 out of 3 women recovering from estrogen-positive breast cancer, chemotherapy and lifesaving hormone therapies that block estrogen, SERMs or AIs, can induce medical menopause, causing dryness, irritation, and atrophy that makes intimacy painful. “With ovarian suppression, the discomfort was unbearable. Then I tried Aquafit. Three weeks later, I felt a real change, almost like before. It’s been transformative. I told my oncologist and have been spreading the word ever since.” The good news is that Aquafit Intimate is here to help. Our Intimate Gel Stick family, a vaginal hydrogel, support intimate wellbeing and gentle recovery with self-care: • Hydrate and soothe dry tissue with hyaluronic acid • Restore elasticity and pelvic floor tonus for atrophy with intimate training • Balance pH with lactic acid to relieve irritation, support healthy flora, and help prevent recurrent imbalance. • Reduce pain and discomfort during intimacy • Safe to use. Natural. Hormone-free. Pain-free. You survived breast cancer You deserve comfort, confidence, and intimacy for a new normal. Just 5 to 7 minutes a day, in the shower or bed. Thankfully, early detection and #survivorship rates are rising. Recovery should never mean living with intimate pain. #BreastCancer #WomensHealth #IntimateWellbeing #CancerRecovery #SelfCare #BCSM #hydrogel #femtech #pelvichealth The Case for Her

Postpartum care often stops at delivery. Every year, millions of women leave maternity wards with #intimate pain that can last weeks, months, or even years: • Up to 50% experience pelvic floor weakness (even with C-sections) and urinary incontinence • 20–50% report discomfort during sex in the first postpartum year, including from perineal tears and episiotomy scar tissue • Dryness and irritation are very common during breastfeeding due to low estrogen levels. Yet #postpartum care varies widely across the geographies we serve. In France, Germany, and Sweden, postpartum rehabilitation is routinely integrated into healthcare, reaching an estimated 50–80% of women. In the United States, the UK, Singapore only about 15% of women receive structured postpartum rehabilitation. Aquafit Intimate Gel Stick Family delivers all-in-one postpartum intimate self-care: • Strengthen the pelvic floor and regain tonus, prevent incontinence, prolapse. • Gently massage scar tissue. Heighten elasticity for more comfortable intimacy • Hydrate and soothe sensitive tissue • Rebalance protective vaginal acidity to relieve irritation, support healthy flora and prevent recurrent imbalance. A water-based, all natural vaginal #hydrogel for intimate training, with hyaluronic acid for hydration and lactic acid for pH balance. 4–6 weeks. A new intimate routine, in your hands, designed to feel good. Now that you’ve done all the hard work, take 5 just for you. #womenshealth #selfcare #pelvichealth #postpartumcare #femtech #hydrogel #obgyn #intimatewellness The Case for Her

Pain, pain, go away, and don’t come again another day. At Aquafit Intimate, we listen to every woman. Our Intimate Gel Stick products are designed for pain-free intimacy. A vaginal hydrogel that combines pelvic floor training for tonus, deep hydration, and pH balance, for intimate self-care, in your hands. Designed to feel good at every age and life stage. And if you have any questions, ask Vivi. Get personalised answers and care guidance. Always private, free, and taboo-free: https://lnkd.in/dYPGrHvi

Thank you Women of Wearables (wearables, health tech & femtech), for recognising Aquafit Intimate in this year’s #menopause trailblazers. This is especially meaningful to us, as you have been supporting intimate wellbeing of women, since our launch. Intimate wellness is underserved at every age and life stage, especially in menopause, where 85% of women will experience dryness, irritation, recurrent UTI’s, atrophy and sexual discomfort, with low estrogen, but not only. Add to that life experiences, including childbirth, hysterectomy, chronic conditions like endometriosis, POP, cancer recovery, among many others. Our Intimate Gel Sticks (a patented vaginal #hydrogel) support pelvic floor tonus, deep hydration, and pH balance for microbial health. All-in-one, natural, intimate self-care. And most importantly are designed to feel good. You started the conversation with wearables and we just released vivi.aquafit-intimate.com to make intimate self-care accessible, personalised, private, no stigmas. Women in their prime are our superusers. WoW! Marija Butkovic, Anja Streicher The Case for Her, Vered Italiano #selfcare, #innovation, #pelvichealth

When investment in women’s health ignores our bodies. We don’t usually share investor rejections, except when they are so off-kilter that they point to a broader trend: “Thank you for applying… and for sharing your presentation on Aquafit Intimate. We won’t be moving forward at this time. We were impressed with your innovative approach and strong user engagement, but medical devices and hardware are outside the scope of our fund.” For context, Aquafit Intimate is an intimate wellness company built around our patented all-in-one Intimate Gel Stick family. We combine pelvic floor tonus, deep hydration, and pH balance to address very common conditions women experience at every age and life stage, including dryness, irritation, pain during sex, microbial imbalance, and recurrent infections. Our products are safety tested, science-based, cosmetically regulated, not medical devices. They are a vaginal hydrogel made of water and natural ingredients, with proven efficacy, designed to feel good, not hardware. To make women’s intimate wellness accessible, address fragmented care and bias, we built Vivi, an #agenticAI, to help women start a conversation and receive contextual, personalized guidance that supports real behavioral change. We have proven product–market fit, with ~40% repeat purchases, both direct to consumer, through partners, gyne health providers and pelvic floor therapists who support women’s intimate wellbeing. From the start, we set out to address women’s intimate wellness through hybrid self-care. Women’s health is corporal (anatomy, physiology, biology). Yet investor algorithmic classification, often driven by AI-led screening, can exclude solutions that directly address women’s bodies and conditions. In a call specifically for women’s health, this is especially confounding. The result is a growing gap between testing, wearables, data (including women’s biomarkers) and actual care. And a missed opportunity for sustainable business models, and real impact on women’s health and wellbeing itself. #womenshealth #selfcare #investinher #femtech #hydrogel #innovation #pelvicfloor #sexualhealth #vaginismus #postpartum #menopause #cancerrecovery #microbiome The Case for Her CensHERship