Clovia

As the way people discover and shop for brands continues to evolve, content is no longer just a marketing channel- it's how meaningful connections are built. We're excited to be featured in Inc42's latest story on the new media playbook for D2C brands, where our VP - B2C, RajeswarRao Althi, shares perspective on why creator-led content, communities, and long-term brand building matter more than ever. A big thank you to Inc42 Media for the feature. Read the full story here: https://lnkd.in/gpEiuuY8 

Building truly inclusive workplaces begins when we move beyond labels and see people for who they are. At a Retail Dronacharya session on "Moving Beyond Labels," hosted in collaboration with our DE&I initiative, we had the privilege of hearing from Jerry Johnson (VP – Corporate Communications, Reliance Industries), with Shivani Kapoor (Clovia) as the moderator. The conversation reflected on how authenticity, allyship, and empathy shape truly inclusive workplaces. From challenging inherited beliefs to creating environments where people feel safe to be themselves, the message was clear: diversity and belonging are not opposites—they coexist and strengthen each other. A powerful reminder that every individual is a "minority of one" and deserves to be seen, heard, and valued. Let's move beyond assumptions, lead with empathy, and build spaces where people can thrive as their authentic selves. What does "moving beyond labels" mean to you? Share your thoughts in the comments. Jimmy Joseph | Roselyn David | Mayukh Mukherjee (He/Him) #RelianceRetail #RetailDronacharya #DiversityEquityInclusion #InclusiveWorkplace #Belonging #Allyship #LeadWithEmpathy

Lazy mornings, rainy skies, cosy pyjamas, and unhurried conversations, that's exactly the feeling we wanted to bring to life with Breakfast in PJs. ☁️💜 Clovia hosted a morning where creators came together for laughter, giggles, and the effortless comfort of our Sleep & Lounge collection. The morning unfolded just as we imagined—slow, cosy, unfiltered, and filled with authentic moments. From creating content to simply soaking in the experience, it was a reminder that the best stories are created when people feel completely at ease. A heartfelt thank you to all the creators who joined us and made the morning so memorable. Here's to celebrating comfort, connection, and the little moments that bring happiness✨

Every brand starts with a problem worth solving. In this conversation with Darshana Shah, our Co-Founder, Neha Kant, shares Clovia's journey and why some of our biggest insights have come from seeing consumers not just as customers, but as friends we listen to, learn from, and have honest conversations with. 🎙️ Catch the full conversation below.

Game on! Clovia took the field with the Siliguri Strikers this season.🏏💙 We teamed up with the Siliguri Strikers as their Official Sportswear Partner for the Bengal Pro T20 League Season 3 because backing women who play with confidence is kind of our thing. From match days to locker-room moments (and Clovia hampers that made their way to the team 😉), we're proud to be part of every win, every hustle, and every big hit. #Clovia #BengalProT20League

In this latest piece for ET BrandEquity, our Co-Founder & Chief Growth Officer, Soumya Kant, shares how omnichannel marketing is helping brands build deeper customer relationships and redefine loyalty in an increasingly connected world. Read the article here: https://lnkd.in/g5Hb8m3T #Clovia #CustomerLoyalty #OmnichannelMarketing #Retail #CustomerExperience #BrandBuilding

More comfort, more confidence, and now… more Clovia stores near you. 💫 We're now closer to you with new store openings across Delhi, Haryana, and Hyderabad, bringing lingerie, activewear, sleepwear, and everyday comfort essentials closer to our growing community. 📍 New Store Openings New Delhi * Adarsh Nagar * Moti Nagar * Shaheen Bagh Haryana * Bhiwani Hyderabad * Vanasthalipuram See you at the newest Clovia addresses ✨

Every brand begins with a real consumer problem to solve. Our Co-Founder & COO, Suman Chowdhury, recently shared Clovia's journey and the consumer insights that continue to shape how we build products for our customers at the ET NOW Bharat Growth Summit & Awards 2026.

A tiny piece of paper. And ₹1.5 crore impact. Who knew retention could fit inside an order? Over the last few campaigns, we turned brand inserts into something customers actually looked forward to- from love bingo games, festive poker cards, handwritten notes, and more. The result wasn't just engagement. It translated into ₹1.5 crore in revenue, 20.4K+ orders, and 20x ROAS, with just an INR 8 lakh rupees spend. Sometimes, the smallest touchpoint creates the biggest business impact. Swipe through some of our favourite insert campaigns👉 #RetentionMarketing #CustomerExperience #CreativeMarketing #Ecommerce #BrandBuilding

The shapewear conversation is changing and so are consumer expectations. What was once seen as a product focused on body correction is now evolving into a category centred around comfort, confidence, and self expression. As Indian consumers seek products that complement their lifestyles and celebrate individuality, shapewear is becoming an everyday wardrobe essential rather than an occasional solution. At Clovia, we believe innovation in this category goes beyond fit and functionality. It is about creating solutions that cater to diverse body types, offer comfort in Indian climates, and empower women to feel confident in their own skin. In this BW Businessworld feature written by Tarannum Manjul, Soumya Kant Co-Founder & Chief Growth Officer, shares insights on the changing dynamics of India's shapewear market and its evolution into a confidence led category. Story link in the comment section below.