This study aims to explore and analyze the role of chatbot technologies in developing knowledge m... more This study aims to explore and analyze the role of chatbot technologies in developing knowledge management processes and enhancing self-learning, through a review of previous literature and an analysis of several recent experiences and applications in this field. With the accelerating pace of digital transformation and the increasing need for smart tools capable of interacting with users efficiently, chatbot technology has emerged as an effective solution that combines artificial intelligence, natural language processing, and machine learning to provide flexible knowledge and interactive services. The study addressed several topics, most notably: defining knowledge management processes (such as knowledge generation, storage, distribution, and application), and explaining how chatbot technologies can support each stage of these processes through instant interaction, content personalization, and accurate responses to users, whether in educational or institutional settings. The study also highlighted the contribution of chatbots to improving the self-learning experience by providing an interactive learning environment that mimics human dialogue, which contributes to motivating learners to explore and think critically, and reduces reliance on traditional teachers. The study reviewed real-life and experimental models from several countries, such as Thailand, Switzerland, and the UAE, where chatbots have proven effective in improving academic achievement, increasing student motivation, and reducing the burden on teaching staff. The researcher relied on an analytical and descriptive approach to explore ways to employ chatbots in knowledge support. She also discussed the technical and organizational challenges associated with adopting these tools. The study concluded that the use of chatbots is not limited to education, but extends to fields such as customer service, وال اإلنسانية للدراسات العرب خليج مجلة اإل جتماعية، صدار 2 العدد ، 4 التاريخ ,
With the global shift towards a digital economy, nations are adopting digital strategies to suppo... more With the global shift towards a digital economy, nations are adopting digital strategies to support sustainable development and enhance competitiveness. This study explores the role of the digital economy in achieving sustainable development, focusing on challenges facing Arab countries, such as the digital divide, weak infrastructure, and the absence of supportive policies. Additionally, the research examines Saudi Arabia's efforts in digital transformation within the framework of Vision 2030, highlighting key initiatives and investments in this sector. The study employs a descriptive-analytical methodology, analyzing international and national reports to assess the impact of the digital economy on sustainable development. The findings indicate that digital transformation contributes to innovation, entrepreneurship, and economic efficiency, but requires sustained investments in infrastructure, digital education, and policy frameworks to ensure success. The study concludes with recommendations to enhance the digital economy, including improving connectivity, bridging the digital divide, supporting digital innovation and entrepreneurship, and developing digital skills for the workforce, providing vocational training programs for youth and workers to prepare them for the digital labor market. It also recommended launching national educational initiatives focused on aligning digital skills with market needs, stimulating digital innovation by supporting startups, and providing incentives for research and development in the technology sector. It also recommended reforming public policies by drafting legislation that supports digital transformation and protects intellectual property, in line with the goals of Saudi Vision 2030. It also recommended increasing investments in artificial intelligence and advanced technologies to contribute to building a sustainable digital economy capable of global competition.
This study investigates the pivotal role of both data mining and web mining in enhancing knowledg... more This study investigates the pivotal role of both data mining and web mining in enhancing knowledge management processes, especially in the context of rapidly expanding and diversifying data environments. It provides a comprehensive overview of data mining concepts, phases, and technical components, while also emphasizing the integration of mining techniques into Knowledge Management Systems (KMS) to support accurate information extraction and informed decision-making. The paper gives particular attention to web mining and its three branches-content, usage, and structure mining-highlighting their utility in analyzing user behavior, organizing data, and optimizing digital experiences. The findings demonstrate that applying data and web mining significantly enhances organizational performance, educational systems, and marketing strategies. The integration of algorithms such as decision trees, neural networks, and association rules within tools like WEKA and KNIME was shown to improve analytical efficiency and expand knowledge discovery. The study also identifies several key challenges, including handling unstructured data, integrating heterogeneous data sources, and reducing the dependency on costly human expertise. It recommends investing in multidisciplinary teams combining domain experts and data analysts, and adopting standardized frameworks such as KDD and CRISP-DM to ensure methodological consistency and replicable outcomes.
The main objective of this study is to identify how the relationship quality between consumers an... more The main objective of this study is to identify how the relationship quality between consumers and mobile phone companies can influence electronic word of mouth. Accordingly, to achieve this research objective, the quantitative approach was adopted, and the needed information was collected by constructing a survey questionnaire method addressed to the target participants. The quantitative study was conducted, allowing for the collection of evidences in the customer provider relationship on client satisfaction, trust, and commitment as connected to electronic word of mouth. A total of 401 respondents completed consumer questionnaires. The results confirmed that, the more positive electronic word of mouth present within the consumer relationship, the more likely other individuals were to acquire services with that organization. The level of positive electronic word of mouth was correlated to the level of commitment to the brand held by the consumers and the level of trust in the company held by the consumers. In addition to that, a significant positive relationship exists between customers' satisfaction and electronic word of mouth. In light of these identified results, additional researches are necessary in order to more thoroughly explore the consumer business dynamic.
This study aims to explore the role of the knowledge economy in supporting and developing emergin... more This study aims to explore the role of the knowledge economy in supporting and developing emerging projects within business incubators at Saudi universities, with the goal of achieving sustainable competitive advantage. The importance of this study arises from the accelerating global economic transformations and the growing focus on entrepreneurship and innovation as key drivers of sustainable development. University incubators are viewed as critical environments that nurture startups by offering resources, guidance, and training. The research adopts a descriptive-analytical approach by reviewing literature and analyzing how university-based incubators contribute to transforming knowledge into economic value. The findings demonstrate that integrating knowledge economy principles within incubators significantly enhances innovation, improves product quality, reduces operational costs, and increases the success potential of emerging projects. The study emphasizes the importance of investing in human capital, promoting innovation-driven environments, and establishing strong collaboration between universities, industries, and government bodies. It concludes by recommending the development of specialized educational and training programs, provision of advanced technological infrastructure, and fostering international partnerships to ensure the long-term sustainability and competitiveness of startup initiatives within the framework of a knowledge-based economy.
The integration of project management and risk management is considered one of the critical facto... more The integration of project management and risk management is considered one of the critical factors for achieving sustainable project success by reducing potential risks and leveraging opportunities. Knowledge domains contribute to enhancing project performance and predicting potential risks. It has become essential to adopt modern tools, techniques, and the technical and managerial skills of project professionals. Therefore, a study was conducted on project management and risk management, highlighting their development and importance in enhancing the achievement of institutional goals.
The integration of project management and risk management is considered one of the critical facto... more The integration of project management and risk management is considered one of the critical factors for achieving sustainable project success by reducing potential risks and leveraging opportunities. Knowledge domains contribute to enhancing project performance and predicting potential risks. It has become essential to adopt modern tools, techniques, and the technical and managerial skills of project professionals. Therefore, a study was conducted on project management and risk management, highlighting their development and importance in enhancing the achievement of institutional goals.
This study analyzes recent trends (2020)(2021)(2022)(2023)(2025) in the application of artificial... more This study analyzes recent trends (2020)(2021)(2022)(2023)(2025) in the application of artificial intelligence (AI) technologies within museums and cultural heritage institutions. Drawing on a critical and comparative review of both Arabic and international literature, the research Shows how AI enhance visitor experience, and institutional sustainability and culture preservation, the study discussed chatbots, the virtual reality and image and behavioral analytics depend on big data. Findings reveal that AI significantly contributes to cultural engagement, personalized content delivery, and operational cost reduction. However, challenges such as infrastructure limitations, lack of technical expertise, and ethical concerns remain prominent. The study recommends that Arab institutions actively adopt AI technologies through collaborative initiatives and digital policy reforms, and urges future research to focus on culturally adaptive and practical implementation models.
Contemporary technologies have engendered profound societal and organizational transformations, e... more Contemporary technologies have engendered profound societal and organizational transformations, exerting a notable impact on human life and various institutions, including libraries and information centers. Libraries, as quintessential repositories of knowledge, assume a paramount role in delivering information services to researchers, scholars, students, and the wider community. Among the forefront technologies, Internet of Things (IoT) applications stand out as a salient force capable of elevating libraries from traditional frameworks to intelligent entities, thereby enhancing the quality of services provided . Consequently, the impetus for this study arises from the imperative to scrutinize the reality of IoT applications and their catalytic role in the evolution of library services and information centers. Employing a content analysis methodology, the study relies on a descriptive compilation of information derived from intellectual productions within the field of study. This approach seeks to unveil the practical utilization of IoT applications and their consequential impact on library operations . Additionally, the study undertakes a comprehensive review of prominent international and Arab models utilizing IoT applications in libraries. This review aims to delineate the foremost roles and benefits of IoT applications while identifying prevalent obstacles impeding their seamless integration into library environments. The study culminates with a set of recommended actions tailored to empower decision-makers within libraries, facilitating the activation of IoT applications and the strategic navigation of challenges to ensure their successful implementation . Among the proposed recommendations is the advocacy for collaborative efforts among librarians to enhance services provided by libraries and information centers. This cooperative approach is deemed essential for optimizing the utilization of IoT applications and fostering a collective improvement in the library landscape .
The main objective of this study is to identify how the relationship quality between consumers an... more The main objective of this study is to identify how the relationship quality between consumers and mobile phone companies can influence electronic word of mouth. Accordingly, to achieve this research objective, the quantitative approach was adopted, and the needed information was collected by constructing a survey questionnaire method addressed to the target participants. The quantitative study was conducted, allowing for the collection of evidences in the customer provider relationship on client satisfaction, trust, and commitment as connected to electronic word of mouth. A total of 401 respondents completed consumer questionnaires. The results confirmed that, the more positive electronic word of mouth present within the consumer relationship, the more likely other individuals were to acquire services with that organization. The level of positive electronic word of mouth was correlated to the level of commitment to the brand held by the consumers and the level of trust in the company held by the consumers. In addition to that, a significant positive relationship exists between customers' satisfaction and electronic word of mouth. In light of these identified results, additional researches are necessary in order to more thoroughly explore the consumer business dynamic.
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