Papers by Kannika Leelapanyalert
Managing International Market Entry Strategy: The Case of Retailing Firms
Advances in International Marketing, 2006
Factors Influencing Internationalisation Process of UK Retailers in Emerging Markets
What Makes Win, Place, or Show? Judging Creativity in Advertising at Award Shows
Journal of Advertising Research, 2014
ABSTRACT Judging advertising creativity at award shows is poorly understood. This research assess... more ABSTRACT Judging advertising creativity at award shows is poorly understood. This research assessed what constitutes advertising creativity; examined the benefits and consequences of advertising-award shows; and investigated how judges bestow creativity awards. The research was conducted with elite advertising-award show organizers allowing the investigation of various characteristics that included: the role of judges; the composition of panels; the selection criteria adopted; the judging process; and the time line used. Decisions about what is or is not creative are dependent upon the adjudicating panel while heuristics were found to dominate the entire process. Limitations and future research are indicated.
What Makes Win, Place, or Show? Judging Creativity in Advertising at Award Shows
Journal of Advertising Research, 2014
ABSTRACT Judging advertising creativity at award shows is poorly understood. This research assess... more ABSTRACT Judging advertising creativity at award shows is poorly understood. This research assessed what constitutes advertising creativity; examined the benefits and consequences of advertising-award shows; and investigated how judges bestow creativity awards. The research was conducted with elite advertising-award show organizers allowing the investigation of various characteristics that included: the role of judges; the composition of panels; the selection criteria adopted; the judging process; and the time line used. Decisions about what is or is not creative are dependent upon the adjudicating panel while heuristics were found to dominate the entire process. Limitations and future research are indicated.
A comparative examination of consumer decision styles in Austria
Journal of Marketing Management, 2010
... [CrossRef], [Web of Science ®] View all references; Wang et al., 200469. Wang, C.-L., Siu, NY... more ... [CrossRef], [Web of Science ®] View all references; Wang et al., 200469. Wang, C.-L., Siu, NYMand Hui, ASY 2004. Consumer decision-making styles on domestic and imported brand clothing. ... Boston: Allyn & Bacon. View all references; Douglas, Morrin, & Craig, 199420. ...
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Papers by Kannika Leelapanyalert