Communication

This article reconceptualizes the psychological concept of “flow” as it pertains to media entertainment. Our goal is to advance flow theory in ways that highlight the necessity of reliable and valid operationalization. We posit flow as a discrete, energetically optimized, and gratifying experience resulting from a cognitive synchronization of specific attentional and reward networks under condition of balance between challenge and skill. We identify video-game play as a context in which flow is likely to occur, and where we can observe our neurophysiological conceptualization of flow using measurement techniques (functional magnetic resonance imaging [fMRI]) without disrupting the experiential state. After presenting preliminary evidence consistent with our synchronization theory of flow, we suggest ways to advance this research.

Collective action theory, which is widely applied to explain human phenomena in which public goods are at stake, traditionally rests on at least two main tenets: that individuals confront discrete decisions about free riding and that formal organization is central to locating and contacting potential participants in collective action, motivating them, and coordinating their actions. Recent uses of technologies of information and communication for collective action appear in some instances to violate these two tenets. In order to explain these, we reconceptualize collective action as a phenomenon of boundary crossing between private and public domains. We show how a reconceptualized theory of collective action can better account for certain contemporary phenomena, and we situate traditional collective action theory as a special case of our expanded theory.

The role of site features, user attributes, and information verification Abstract Data from 574 participants were used to assess perceptions of message, site, and sponsor credibility across four genres of websites; to explore the extent and effects of verifying web-based information; and to measure the relative influence of sponsor familiarity and site attributes on perceived credibility.The results show that perceptions of credibility differed, such that news organization websites were rated highest and personal websites lowest, in terms of message, sponsor, and overall site credibility, with e-commerce and special interest sites rated between these, for the most part.The results also indicated that credibility assessments appear to be primarily due to website attributes (e.g. design features, depth of content, site complexity) rather than to familiarity with website sponsors. Finally, there was a negative relationship between self-reported and observed information verification behavior and a positive relationship between self-reported verification and internet/web experience. The findings are used to inform the theoretical development of perceived web credibility.

The proliferation of information sources as a result of networked computers and other interconnected devices has prompted significant changes in the amount, availability, and nature of geographic information. Among the more significant changes is the increasing amount of readily available volunteered geographic information. Although volunteered information has fundamentally enhanced geographic data, it has also prompted concerns with regard to its quality, reliability, and overall value. This essay situates these concerns as issues of information and source credibility by (a) examining the information environment fostering collective information contribution, (b) exploring the environment of information abundance, examining credibility and related notions within this environment, and leveraging extant research findings to understand user-generated geographic information, (c) articulating strategies to discern the credibility of volunteered geographic information (VGI), including relevant tools useful in this endeavor, and (d) outlining specific research questions germane to VGI and credibility.

This research invokes two theoretical perspectives -the equalization hypothesis and the SIDE model -to examine the impact of individuals' sex on group members' use of anonymous, computer-mediated collaborative technologies. Data from 127 individuals in 22 enduring task groups indicate that the strategies employed differentially by men and women correspond with inferred motivations: men are more likely to seek ways to make computer-mediated interactions more like a face-to-face interaction with women, whereas women are more likely to employ strategies that maintain the reduced social cues of computer-mediated communication and afford them greater potential influence in mixed-sex interactions. The integration of theories previously regarded as oppositional, and the empirical support of hypotheses derived from these perspectives, suggest a richer, more complex view of technological support of group work at a time when collaborative technologies are increasingly important, given shifts toward more dispersed, global, and virtual organizational work groups.

We propose an improved theoretical approach to the rich variety of collective action now present in public life. Toward this end, we advance a conception of collective action as communicative in nature, and offer a two-dimensional model of collective action space, comprising dimensions for (a) the mode of interpersonal interaction and (b) the mode of engagement that shapes interaction. We illustrate the perspective by describing the location of a variety of contemporary collective action groups within it and by an explication of the space that reveals its utility for making sense of modern collective action efforts. Specifically, we apply the collective action space to illustrate the changing presence of collective action groups over time, deviations in collective action groups through changes in size, shape, and location, and variations in the experiences and motivations of people engaged in collective action efforts. Finally, we show how our communicative approach to collective action can integrate the insights of several theoretical traditions, including collective action theory, social capital theory, and aspects of organization theory.

Research on computer-mediated communication (CMC) has thus far largely overlooked instant messaging (IM), an extremely popular, and increasingly important, form of CMC. This study examines the most prevalent motivations for using IM within what is currently among the largest demographic groups utilizing this tool, college students. Data from 271 students are used to assess current motivations for IM use, its relative (dis)advantages over other communication channels, and its potential displacement of other technologies. Findings indicate that IM usage parallels factors found in other research, although important differences emerge within cross-media comparisons. In addition, respondents exhibited a high capacity for multi-tasking in IM conversations, and results suggest displacement effects, particularly of email by IM. Overall, results of this study shed considerable light on the use of IM among those users who will become increasingly important over time for understanding IM use in the contemporary media environment.

T his research elaborated and empirically tested the individual action component of the collective action model as applied to individual contributions to organizational information commons. The model extended prior theory and research by making six elaborations on the classic collective action model based on unique characteristics of information goods compared to material collective goods. The structural equation model was tested via LISREL analyses of data provided by 781 respondents in three high-tech firms who had access to corporate intranets as shared information goods. The results were highly similar across organizations and indicated that (a) level of production, information retrieval, and cost predicted the perceived value of information, (b) information value and cost predicted gain, and (c) information retrieval and gain predicted the level of individual contributions to the commons.

The user has requested enhancement of the downloaded file. Flanagin et al. / FORMATIVE INVESTMENT 69 tructuralism and network analysis have a long and distinguished history in communication and the social sciences. and in sociology, ) in anthropology, Piaget (1971 in cognitive development, and de in linguistics all pioneered structuralism in their respective fields. trace the history of organizational Public goods theories highlight an incentive system that rewards "free riding" on the contributions of early contributors toward collective actions. However, because such theories focus on creation of the good, they may underestimate returns that accrue to early contributors subsequent to the good's realization. The concept of formative investment is introduced here to describe the extent to which organizations help to create public goods such as interorganizational linkages like participatory federations. Data from the CEOs of 48 organizations involved in a participatory federation were used to assess how an organization's level of formative investment is related to later patterns of dependency and interaction among federation members. Findings suggest that from a long-term perspective, and for goods that involve communication and interaction, the incentive structure may not be so favorable for free riders. To the extent that organizations with high formative investment have the capability to envision the future and communicate that vision to potential federation partners, they may be able to both reduce free riding and secure for themselves advantageous positions in the subsequent network of relations.

With the sudden explosion of digital media content and access devices in the last generation, there is now more information available to more people from more sources than at any time in human history. Pockets of limited availability by geography or status notwithstanding, people now have ready access to almost inconceivably vast information repositories that are increasingly portable, accessible, and interactive in both delivery and formation. Basic human activities have changed as a result, and new possibilities have emerged. For instance, the process by which people locate, organize, and coordinate groups of individuals with shared interests, the number and nature of information and news sources available, and the ability to solicit and share opinions and ideas across myriad topics have all undergone dramatic change as a result of interconnected digital media.

Many explanations of both pro-and anti-social behaviors in computer-mediated communication (CMC) appear to hinge on changes in individual self-awareness. In spite of this, little research has been devoted to understanding the effects of self-awareness in CMC. To fill this void, this study examined the effects of individualsÕ public and private self-awareness in anonymous, time-restricted, and synchronous CMC. Two experiments were conducted. A pilot experiment tested and confirmed the effectiveness of using a Web camera combined with an alleged online audience to enhance usersÕ public self-awareness. In the main study usersÕ private and public self-awareness were manipulated in a crossed 2 · 2 factorial design. Pairs of participants completed a Desert Survival Problem via a synchronous, text-only chat program. After the task, they evaluated each other on intimacy, task/social orientation, formality, politeness, attraction, and group identification. The results suggest that a lack of private and public self-awareness does not automatically lead to impersonal tendencies in CMC as deindividuation perspectives of CMC would argue. Moreover, participants in this study were able to form favorable impressions in a completely anonymous environment based on brief interaction, which lends strong support to the idealization proposed by hyperpersonal theory. Findings are used to modify and extend current theoretical perspectives on CMC.

This article employs and extends the concept of technical code to examine the current state of the internet. The notion of technical codethe cultural and social assumptions and values that become manifest in a technology's physical and structural forms -is invoked to examine design characteristics of the internet that, in turn, reflect and provide opportunities for important social outcomes. Overall, the internet's technical design supports interoperability and open access, while suggesting an enormous capacity for personalization and innovation. In turn, these technical features support the emergence of myriad collective social activities, resulting in a sense of individual empowerment achieved through enhanced agency. Significant countervailing forces, however, inhibit this potential. By examining the values, priorities, and assumptions that have become built into the internet, both technically and socially, the present analysis clarifies this tension and serves to frame the internet's potential at this critical time in its evolution.

Abstract This research conceptualizes behaviors in online commercial transactions as communication acts intended to reduce uncertainty between interactants. Uncertainty reduction theory and predicted outcome value theory are used to contextualize individuals' motivations and behaviors in the risky and uncertain environment of online consumer-to-consumer (C2C) auctions. Data from 6477 randomly-selected auctions conducted over eBay.com indicate that more commodity information leads to more, and higher, final bids; higher seller reputation results in fewer bids for less money; and greater system security features result in fewer bids. Additionally, holding item type constant, much more variance in final bid price and bid activity can be explained by these factors as item value increases, although important differences in the direction of relations emerge as well. Based on these findings, current theoretical perspectives on uncertainty reduction are extended to the environment of computer-mediated communication and interpretations are offered to explain individuals' behaviors in initial encounters in online auctions. 401 new media & society Key words CMC • computer-mediated communication • internet • new technologies • online auctions • uncertainty reduction