The Drum

Jay Kay. One of the most iconic music videos of the ’90s. And a smart twist for a new generation. Today’s Ad of the Day sees Beefeater 0.0 recreate Virtual Insanity 30 years on, proving that nostalgia only works when it brings something fresh to the party. Watch the campaign and our verdict: https://lnkd.in/esAJyjVt

From the store aisle to the doorstep, retail media is redefining how brands connect with customers. Dan Ackerman at DoorDash, Austin Leonard and Tony Rogers at DG Media Network explore how retailers and commerce platforms are building stronger customer experiences, unlocking new advertising opportunities, and driving measurable business growth through strategic partnerships. Watch now to hear how these industry leaders are shaping the future of commerce and retail media. #Sponsored #RetailMedia #CommerceMedia

Meaningful conversations, shared perspectives, and a moment to connect. At Mirakl Ads' Beau Parfum et Déjeuner during Cannes Lions, senior female leaders in Commerce Media, Diane Young, Anne Hallock, Anne-Claire BASCHET and Octavie Gosselin came together for an afternoon designed to inspire. From crafting bespoke fragrances to celebrating the power of community, collaboration, and the relationships shaping the future of commerce. See what Mirakl made happen at Cannes. #Sponsored #CommerceMedia

Advertising has a traffic problem. 🚧 New research from XR Extreme Reach reveals that while AI is accelerating content creation, operational workflows are struggling to keep up. The result? Delayed launches, wasted creative and growing production bottlenecks. Discover why operational efficiency is becoming marketing's next competitive advantage. 👇 https://lnkd.in/gsrVhsx2 #Sponsored

Universal Pictures took over London with an 11-metre-tall Trojan horse to mark the release of The Odyssey 🤯 The installation took 300 hours to build, with 45 designers, steelworkers, fabricators, and engineers bringing it to life. Making a bold statement that Nolan's latest masterpiece had arrived in cinemas, the guerrilla marketing stunt set the stage last week for a film that many people are still flocking to see (some even multiple times). ________________ Follow us for the latest brand and marketing news 🥁

The future of commerce media is being built through collaboration. Brian Monahan at Albertsons Media Collective, Amy Worcester Lanzi at Digitas North America, Kavita Cariapa at dentsu and Claudia Johnson at Omnicom share what's next, from retail media innovation to the evolving role of AI, data and partnerships. 📺 Watch now for key insights shaping the future of commerce. https://lnkd.in/eXkVvgJ5 #Sponsored #RetailMedia #Commerce

We asked the Commerce Medium to reveal the future of commerce media. His vision included more retail media networks, ongoing attribution anxiety…and a major in-store opportunity hiding in plain sight. Fortunately, Episode 1 of Basket Case offers a few answers that don’t require a crystal ball. Watch Missing! In-Store Media now - a podcast from The Drum and QSIC, having fun with and making fun of commerce media. 🎧 https://lnkd.in/ejD2JbDp #Sponsored #BasketCase #CommerceMedia

Join us at The Drum Live on 23–24 September 🥁 The first wave of speakers is confirmed: Claudine Collins ajaz ahmed Rob Mosley Katie Jackson Adam Field Hazan AYDIN YESILOVA They’ll tackle the biggest questions facing marketing right now, with the sharpest insights turned into live stories published by The Drum’s editorial team on the day. Want to hear what they have to say and help shape the headlines? Apply to attend: https://lnkd.in/dFRiu3i9

Innovation is reshaping the way businesses connect, collaborate, and grow. Ragu Kamakshisundaram at Viasat shares his perspective on the technologies, partnerships, and strategic thinking driving the future of connectivity and digital transformation. Watch the highlights from an insightful discussion: https://lnkd.in/e96kCBaF #Sponsored

Carlsberg reinvents a traditional ice cream van in time for summer 🌞 This is the first iteration of its 'If Carlsberg Did Summer' campaign. The 30-second TV commercial features a traditional ice cream van transformed into a mobile bar, swapping 99 Flakes for 99p pints of Carlsberg Danish Pilsner. It opens with a group of friends looking hot and thirsty as they try to enjoy a picnic in the park. Suddenly, one of them spots the Carlsberg van and rushes over, handing over a shiny £1 coin in exchange for an ice-cold beer instead of an ice cream. ____________________________ Follow us for the latest brand and marketing news 🥁