Ventrata

Looking forward to this workshop at Ventrata Open. If connecting your ticketing platform with your CRM, ERP, finance systems or data warehouse is on your roadmap, Lourenço Rente, Andrej Makovicky and Francis Cloutier will be sharing practical integration approaches and live demonstrations. We've recently released a limited number of additional places. Hope to see you in Prague. 🔗 https://open.ventrata.com/

Last year we hosted the very first Ventrata Open! In our infinite wisdom, we scheduled it immediately after Arival Valencia (sorry for the back-to-back Bruce, Douglas!)... and then the Iberian power blackout decided to "help" us :D Somehow, it worked out though! More than 200 customers, partners and teammates came together for two days of learning, networking and plenty of fun. It quickly became one of my favourite weeks of the year. Which is why we're doing it again. This September we're bringing Ventrata Open 2026 to Prague-bigger than ever- also as we celebrate 10 years of Ventrata. It's hard to believe it's already been a decade since Oliver Morgan pushed the first line of code. Looking at what we've built (and where we're heading!) it still feels like we're only getting started. I'll of course be speaking about connectivity and distribution at Open (surprise!), but I'm looking forward even more to the conversations between the sessions. If you're coming, have a look at the agenda and let's make sure we catch up: https://lnkd.in/eB4Epnd2 And if you're a Ventrata customer or partner who somehow hasn't registered yet, send me a message. I'll try help get you there. See you in Prague! P.S. And a huge thank you to all of our sponsors for making Ventrata Open possible again BlackDog Advertising, Discover, Digonex, Go City®, Propellic - Travel Marketing, TourOptima, Trengo as well as Aloja, Arival, City Pass, Inc., OCTO - Open Connectivity for Tours, Activities and Attractions, Satisfi Labs, TripAdmit, Walkway ❤️

𝗕𝗲𝗵𝗶𝗻𝗱 𝗲𝘃𝗲𝗿𝘆 𝗴𝗿𝗲𝗮𝘁 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗿𝗲 𝗱𝗼𝘇𝗲𝗻𝘀 𝗼𝗳 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗻𝗲𝘃𝗲𝗿 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁. We've just enabled 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝗧𝗼𝗸𝗲𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 across 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 Adyen. What benefits can operators expect?  • Uplift in authorization rates  • Fewer failed payments when cards expire   • Lower fraud risk through secure scheme-managed tokens  • No additional setup or service fee  • Reduced scheme fees for tokenized transactions Instead of relying only on a traditional card number, eligible transactions can now use secure network tokens, which are a secure, auto-updating digital identifier. Combined with intelligent routing, this helps maximize the chances of a successful payment while keeping the experience seamless for your customers. The best payment improvements are often the ones your visitors never notice. They simply experience fewer interruptions when they book or pay. Another step toward making payments more reliable, secure, and effortless with 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗔𝗱𝘆𝗲𝗻

𝗦𝘁𝗿𝗼𝗻𝗴 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗮𝗿𝗲 𝗯𝘂𝗶𝗹𝘁 𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻. Last week, we hosted Big Bus Tours for another Quarterly Business Review at our Lisbon office. These sessions have become a tradition. Every quarter, we alternate between London and Lisbon to review progress, align roadmaps, discuss strategic priorities and—most importantly—exchange candid feedback across product, customer success, support, connectivity and operations. Big Bus stands out because of the way they engage with us. Their teams consistently bring thoughtful feedback, challenge assumptions and help us prioritise what matters most. The conversations are open, detailed and constructive, helping us continuously improve the platform. That feedback carries real weight. As the world's largest hop-on hop-off sightseeing operator, Big Bus is also a highly sophisticated technology organisation. Their Global Trade team leads OTA partnerships, reseller distribution and connectivity, while dedicated Product and Technology teams continuously evolve the systems and tooling that power their global business. This kind of engagement makes a real difference. These conversations don't just strengthen our partnership—they help us build a better platform for every Ventrata customer. Thanks again to the Big Bus Tours team for another productive session. We look forward to continuing to learn, improve and build together. 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 — 𝗧𝗶𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

𝗞𝗲𝗲𝗽 𝘆𝗼𝘂𝗿 𝗼𝗽𝘁𝗶𝗼𝗻𝘀 𝗢𝗽𝗲𝗻. 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝗢𝗽𝗲𝗻 𝘄𝗼𝗻'𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗺𝗮𝗶𝗻 𝘀𝘁𝗮𝗴𝗲. That’s because no two operators face exactly the same challenges. So why should everyone attend the same sessions? At Ventrata Open, you'll be able to build your own experience by choosing from a series of interactive workshops designed around the topics that matter most to your business. 𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲𝗻’𝘁 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀. They’re practical, hands-on sessions where you can learn directly from the people building Ventrata, explore real customer use cases, ask questions, and leave with ideas you can put into practice straight away. Here's a glimpse of what's waiting for you in Prague:  • 𝗖𝗠𝗦 & 𝗩𝗜𝗦𝗨𝗔𝗟 𝗘𝗗𝗜𝗧𝗢𝗥: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝗻 𝟯𝟬 𝗠𝗶𝗻𝘂𝘁𝗲𝘀  • 𝗣𝗥𝗢𝗗𝗨𝗖𝗧 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗔/𝗕 𝗧𝗘𝗦𝗧𝗜𝗡𝗚: 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗕𝗲𝘁𝘁𝗲𝗿 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀  • 𝗙𝗔𝗥𝗘𝗦 & 𝗣𝗥𝗜𝗖𝗜𝗡𝗚: 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲  • 𝗪𝗘𝗕 𝗖𝗛𝗘𝗖𝗞𝗢𝗨𝗧 𝗙𝗥𝗔𝗨𝗗 𝗣𝗥𝗘𝗩𝗘𝗡𝗧𝗜𝗢𝗡: 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗔𝗱𝗱𝗶𝗻𝗴 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻  • 𝗢𝗣𝗘𝗥𝗔𝗧𝗢𝗥 𝗕𝗔𝗖𝗞𝗘𝗡𝗗𝗦: 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗖𝗿𝗼𝘀𝘀-𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝘃𝗶𝗮 𝗔𝗣𝗜  • 𝗜𝗡𝗧𝗘𝗥𝗡𝗔𝗟 𝗜𝗡𝗧𝗘𝗚𝗥𝗔𝗧𝗜𝗢𝗡𝗦: 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗻𝗴 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝘁𝗼 𝗬𝗼𝘂𝗿 𝗜𝗻-𝗛𝗼𝘂𝘀𝗲 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸 …and many more. 🎟️ 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 𝗽𝗿𝗼𝗴𝗿𝗮𝗺: https://lnkd.in/dr6Qs3nP Due to continued interest, we've released a limited number of additional places for Ventrata Open. If you haven't secured your place yet, there's still time to join us in Prague on 𝟳–𝟴 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://open.ventrata.com/

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 Airbnb 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝗲𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀? That's the question the Airbnb Experiences and Ventrata teams came together to discuss in Lisbon last week. A little over a year ago, we launched our partnership and API integration as Airbnb reimagined Experiences as part of its 2025 Summer Release, bringing experiences into the Airbnb app alongside homes and services. Since then, we've been working together to help more professional tour, activity and attraction operators connect with one of the world's most influential travel platforms. Now, the focus is on what's next. How do we help more enterprise operators succeed on Airbnb? How do we simplify operations through stronger API connectivity? And how do we make it easier for travellers to discover and book authentic, high-quality experiences in an app they already know and trust? The answers come from working together. The best partnerships aren't built through technology alone. They're built through continuous collaboration, shared ambition and a relentless focus on creating better outcomes for operators, travellers and the wider experiences industry. Thank you to the Airbnb Experiences team for joining in Lisbon. We're excited to continue building the future of experience distribution together. 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 — 𝗧𝗶𝗰𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿.

𝗗𝘆𝗻𝗮𝗺𝗶𝗰 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸𝘀 𝘄𝗵𝗶𝗹𝗲 𝘆𝗼𝘂 𝗿𝘂𝗻 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Connectivity Thursdays are back, and this week we’re spotlighting Walkway, one of our newest connectivity partners in the dynamic pricing category. Walkway connects directly with Ventrata to help 𝘁𝗼𝘂𝗿 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀, 𝘂𝗻𝗰𝗼𝘃𝗲𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 without changing their existing workflow. By combining Ventrata availability, pricing, and booking data with demand signals and market intelligence, Walkway 𝗵𝗲𝗹𝗽𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗼𝗿𝘀 𝗿𝗲𝘀𝗽𝗼𝗻𝗱 𝗳𝗮𝘀𝘁𝗲𝗿 and 𝗺𝗮𝗸𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝗿 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 around the clock. It’s a strong fit for teams already using Ventrata Fares and looking to take their revenue strategy further, as well as operators without a dedicated revenue manager. We’re excited to welcome Walkway to the Ventrata partner ecosystem and give operators even more choice in how they grow revenue. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝘁𝗿𝘆 𝗶𝘁? Walkway is offering Ventrata operators their 𝗳𝗶𝗿𝘀𝘁 𝗺𝗼𝗻𝘁𝗵 𝗳𝗿𝗲𝗲. Details in the first comment.

𝗟𝗮𝘀𝘁 𝗰𝗮𝗹𝗹 𝗳𝗼𝗿 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝗢𝗽𝗲𝗻 𝟮𝟬𝟮𝟲. 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝘄𝗲 𝗰𝗹𝗼𝘀𝗲 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻𝘀. 𝗜𝗻 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿, 𝘄𝗲 𝗼𝗽𝗲𝗻 𝗼𝘂𝗿 𝗱𝗼𝗼𝗿𝘀. Ventrata Open 2026 is almost here, and this is your last chance to secure your place. Join us in Prague for two days of product vision, customer stories, practical workshops, and conversations with the people building the future of ticketing. Together. Hear a few words from Oliver Morgan, and we'll see you in September. 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗹𝗼𝘀𝗲𝘀 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝟭𝟱 𝗝𝘂𝗹𝘆. Register now: https://open.ventrata.com/

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘁𝗼𝗿𝘆 | Dublinia We're excited to launch a new series highlighting the incredible operators we work with and the stories behind their success. First up is Dublinia, where a search for a better visitor experience led to a complete transformation of their ticketing operations. Before Ventrata, online bookings created longer queues than buying tickets on-site, reporting relied on manual processes, and the visitor journey wasn't as smooth as the team wanted it to be. Today, Dublinia has: ✔️ 35% growth in online revenue in 12 months ✔️ Faster visitor entry with mobile ticketing ✔️ Automated reporting and real-time insights ✔️ New revenue opportunities through combined tickets and live reseller connectivity But rather than hearing it from us, hear it from Carolyn Nolan, 𝗛𝗲𝗮𝗱 𝗼𝗳 𝗩𝗶𝘀𝗶𝘁𝗼𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗮𝘁 𝗗𝘂𝗯𝗹𝗶𝗻𝗶𝗮, as she shares what changed and what it has meant for both the team and their visitors. 𝗪𝗮𝘁𝗰𝗵 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗯𝗲𝗹𝗼𝘄.

𝗢𝗻𝗲 𝘄𝗲𝗲𝗸 𝗹𝗲𝗳𝘁 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗳𝗼𝗿 𝗩𝗲𝗻𝘁𝗿𝗮𝘁𝗮 𝗢𝗽𝗲𝗻 𝟮𝟬𝟮𝟲. Registration closes on 𝟭𝟱 𝗝𝘂𝗹𝘆, and we'd love to welcome you to Prague this September. Before the keynotes begin, we'll open our doors the best way we know how. On 𝟲 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿, join us for the Welcome Night, hosted by our 𝗘𝘃𝗲𝗻𝘁 𝗦𝗽𝗼𝗻𝘀𝗼𝗿, Go City®, at Pilsner Urquell: The Original Beer Experience Prague. 𝗦𝘄𝗶𝗽𝗲 𝗳𝗼𝗿 𝗮 𝗳𝗶𝗿𝘀𝘁 𝗹𝗼𝗼𝗸 at this year's Welcome Night venue. Open new conversations with fellow operators, partners, and the Ventrata team over great food, Czech beer, and plenty of opportunities to connect before the conference officially begins. Want to explore Prague before the welcome night? Thanks to Go City®, all registered attendees will receive a complimentary 𝗚𝗼 𝗖𝗶𝘁𝘆 𝗣𝗿𝗮𝗴𝘂𝗲 𝗣𝗮𝘀𝘀, giving you access to 30+ top attractions across the city before Ventrata Open begins. A huge thank you to Go City for making this evening possible, and to Pilsner Urquell: The Original Beer Experience Prague, a valued Ventrata client, for welcoming our community to one of Prague's most iconic venues. 𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲𝗻'𝘁 𝘀𝗲𝗰𝘂𝗿𝗲𝗱 𝘆𝗼𝘂𝗿 𝗽𝗹𝗮𝗰𝗲 𝘆𝗲𝘁, 𝗻𝗼𝘄'𝘀 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲. 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗹𝗼𝘀𝗲𝘀 𝗼𝗻 𝟭𝟱 𝗝𝘂𝗹𝘆. Register today: https://open.ventrata.com/