"We were particularly impressed by their vision for how data, technology and AI can help accelerate our next phase of growth." – Lee Walsh, Global Head of Media, Uber EssenceMediacom (WPP Media) has renewed its partnership with Uber across APAC – extending a relationship now in its ninth year, spanning $200M+ in billings across six markets. It's proof of what being a trusted growth partner looks like in practice: local expertise that is genuinely local, intelligence that discovers growth rather than just audiences, and data, creativity and technology working as one connected system. https://lnkd.in/evpmGqx6
About us
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- London, London
- Type
- Public Company
Locations
Employees at WPP
Updates
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After a period of mass experimentation, we are now in the strategic curation phase of agents. Today, we are curating a portfolio of best-in-class agents that encode our data and domain expertise, and empower our people to make more intelligent decisions that drive client growth. WPP’s Amelia Gandar shares how our agentic strategy is designed to enable our clients to make confident decisions at scale and speed. To learn more about WPP’s agentic approach, check out Amelia’s conversation with WPP CTO Stephan Pretorius: https://lnkd.in/dDHjrNEi #AI #Agents #intelligentdecisions #WPP
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For over 50 years, Britain's railways had no unified clock design. Design Bridge and Partners changed that – winning an international competition to create Rail Clock for Network Rail. Anchored in the iconic Double Arrow, its two halves converge every 30 seconds. Every arrival. Every departure. Told through design. "We were looking for something exceptional. And the outcome is an accessible piece of design that's made for everyone who uses the railway." – Margaret Calvert, Competition Judge 👉 Full case study in comments
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The biggest sports marketing opportunities are happening off the field. As Vickie Segar, Global Chief Sports & Entertainment Officer at Ogilvy, told ADWEEK this week: "The World Cup is going to change the way everyone activates. This is a huge opportunity for brands: thinking through the experience of sport not just within the field." The brands that got it right understood that success at global scale still lives locally. It's a philosophy we're proud to help bring to life with some of the world's leading brands. At WPP, that means: » Open Intelligence – data that discovers growth, not just audiences » Local intimacy at scale – global intelligence turned into locally differentiated advantage » Integration as the multiplier – creative, media and commerce working as one connected system 📖 Read the full Adweek piece: https://lnkd.in/e-EjSxeN
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"What task should my agent do?" is the wrong starting question. The right one: which decisions am I giving away and which should stay mine? Not all decisions are equal. Some are knowable: delegate them. Some need expertise: share them. Some need human taste and conviction: that is where you stand. Humans at the helm means knowing where to apply your judgement, not applying it everywhere. WPP's Amelia Gandar shares how to map decision rights in the agentic era: https://bit.ly/45vemzu
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Consumers don't move in straight lines. They're everywhere – jumping fluidly across channels, moments and devices – and the idea of a linear journey simply doesn't reflect how people engage anymore. At a Unity panel at Cannes Lions, Lauren Wetzel, Global President of Data and Technology Solutions at WPP, made the case for why mobile gaming shouldn't be treated as a channel in isolation. It's a rich source of intelligent signals – ones that give marketers a more complete picture of modern consumer behaviour. Because attention gets you in the door. Engagement creates real understanding. And real understanding is what drives growth. Swipe through for the highlights → 🔗 Full article: https://lnkd.in/gGTZN4RM
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AI agents are already making purchasing decisions for consumers. No browsing, no comparing – you're either in the recommendation or you're not. Swipe to hear how James Phillips, Executive Creative Director of WPP's Commerce Practice, thinks about winning in this new landscape – and why the best commerce ideas don't just drive conversion, they build brands. ↓ See how WPP's Commerce Practice is helping the world's biggest brands stay ahead: wpp.com/en/commerce #Commerce #CreativeCommerce #RetailMedia #WPP
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"Sameness is not the safe position on the balance sheet, it is simply the risk that hasn't been priced yet." In a new piece for LBBonline - Little Black Book, WPP's Antonis Kocheilas argues that as brands lean on AI to reduce risk and remove friction, they're quietly optimising away the thing that drives returns: distinctiveness. Data shows that the 50 most differentiated brands outperformed the NASDAQ by 700%+ over the past decade - proof that standing out isn't a creative indulgence, it's a business strategy. Read more 🔗 https://ow.ly/w44U50ZsiIO
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Are you buying attention – or earning belonging? In a time of intense change, brands building lasting growth in China aren’t simply reaching fandoms – they’re earning a place within them. Tapping into these communities is a powerful way to reimagine growth. Our new report, Fandom Flux, provides expert strategic counsel to help you navigate change and turn cultural participation into commercial momentum. Discover: • Six rules reshaping Chinese fandoms • The platforms where influence is built • How to actively participate to optimise marketing investment 🔗 Read the report: https://lnkd.in/eFM_PukS
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EssenceMediacom (WPP Media) has renewed its partnership with Uber across APAC – extending a relationship now in its ninth year, spanning $200M+ in billings across six markets 🙌 https://lnkd.in/evpmGqx6
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